Metrica: Difference between revisions
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Revision as of 11:08, 10 July 2015
| Company type | Privately owned |
|---|---|
| Industry | PR Measurement Media Analysis |
| Founded | 1993 |
| Headquarters | 140 Old Street, EC1V 9BJ London, UK United States Australia |
Area served | Worldwide |
Key people | Richard Bagnall, (Managing Director) Paul Hender, (Media Analysis Director) Kristin Wadge, (Business Strategy Director) Michael Ishmael, (IT Director) Jason Weekes, (Director of Business Development) |
Number of employees | 200+ |
| Parent | The Gorkana Group |
| Website | [1] |
Metrica is a global media analysis, media evaluation and PR planning consultancy. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis. Metrica is part of The Gorkana Group, which incorporates Durrants, Gorkana and Metrica.
The company specialises in analysing and measuring all forms of media, including broadcast, print, online, social media & CGM (Consumer Generated Media).
Metrica's blog, Measurement Matters, provides information about the media environment and new techniques in PR and social media measurement and was named one of the Best Tech Blogs[1] by PRWeek.
Metrica’s Head Office is on Old Street close to the Silicon Roundabout in East London's Tech City. The company employs over 200 staff and consultants across the globe and is retained by more than 150 organisations. It is a privately owned company.
History
Gorkana’s roots stretch way back to 1880 and to a world where fortunes were made and lost on the back of ‘reputation’. William Durrant seized on the idea of reputation and built the first press monitoring business. From that point on the aristocracy and acting professionals could find out - and thereby manage - what was being said about them (and by whom) in Fleet Street as well as the world beyond. The principal remains the same today but things have moved on - we now connect organisations to critical information and insights to help them control and manage their reputation across all media platforms. In today’s fast-paced media landscape, our unique blend of smart technology and bright analysts give our clients a clear competitive advantage.
Gorkana now works with more than 4,000 customers including; • 65 of the top FTSE 100 companies • Key Central government departments • 119 of the top 150 PR agencies
Operations and Services
Metrica offers the following services: media evaluation, social media monitoring, Social media measurement and evaluation, PR planning, market research and consultancy.
Trade Association Membership
Metrica is a founding member of The International Association for Measurement and Evaluation of Communication (AMEC), the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.
Awards
Metrica has won AMEC communication effectiveness awards in the following categories: Best Use of Measurement by a PR Consultancy, Best Use of Measurement for a Single Event, Best Use of Media Evaluation – Not for Profit, Best Use of Media Evaluation – Business to Consumer, Best Use of Planning, Research and Evaluation by an In-house Department, Best Use of Media Evaluation – Public, Best Use of Media Evaluation - Business-to-Business, Best Use of Communication Planning, Best Use of Integrated Media Evaluation/Research and Best Use of Research for Communication Measurement.
Metrica won a CIPR Excellence Award for the Best Use of Planning Research and Evaluation.
Sponsorship
Metrica is a sponsor of a number of communications industry awards, including the PRWeek Awards, the Chartered Institute of Public Relations Awards, and the CorpComms Digi Awards.