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A Moster was designed for [[Hard Candy (film)|Hard Candy]], and released on GeekNation.com. It was created by [[Happy Trails Animation]]'s Andy Collen and is designed to tease moviegoers into watching the film.<ref name="DIGITAL MEDIA MOSTERS ARE HERE!">{{Cite web |url= http://www.happytrailsanimation.com/hta_news/digital-media-mosters-here|publisher= Happy Trails Animation|title= DIGITAL MEDIA MOSTERS ARE HERE!|accessdate=September 29, 2013}}</ref> It is based on the movie's poster, featuring [[Ellen Page]]'s character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.
A Moster was designed for [[Hard Candy (film)|Hard Candy]], and released on GeekNation.com. It was created by [[Happy Trails Animation]]'s Andy Collen and is designed to tease moviegoers into watching the film.<ref name="DIGITAL MEDIA MOSTERS ARE HERE!">{{Cite web |url= http://www.happytrailsanimation.com/hta_news/digital-media-mosters-here|publisher= Happy Trails Animation|title= DIGITAL MEDIA MOSTERS ARE HERE!|accessdate=September 29, 2013}}</ref> It is based on the movie's poster, featuring [[Ellen Page]]'s character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.


Mosters for ''[[Jaws (film)|Jaws]]'', ''[[Planet Terror]]'', ''[[Hanna (film)|Hanna]]'', ''[[Saw IV]]'' and ''[[Angels & Demons (film)|Angels & Demons]]'' were released later the same day on the site.<ref name="Check Out These Horror Motion Posters From GeekNation">{{Cite web |url= http://www.fearnet.com/news/news-article/check-out-these-horror-motion-posters-geeknation/|publisher= FearNET|title= Check Out These Horror Motion Posters From GeekNation|accessdate=September 29, 2013}}</ref> The site has also added an animated ''[[Star Wars Episode IV: A New Hope]]'' movie poster to the site.{{Cite web |url= http://www.girlgamer.com/zine/article/3022/|publisher= Girl Gamer|title= Motion + Movie Posters = Mosters!|accessdate=October 6, 2013}}</ref><ref name="Cool Art: 'Mosters (Motion Posters)' by GeekNation">{{Cite web |url= http://geekynerfherder.blogspot.co.uk/2013/10/cool-art-mosters-motion-posters-by.html|publisher= The Geeky Nerf Herder|title= Cool Art: 'Mosters (Motion Posters)' by GeekNation|accessdate=October 27, 2013}}</ref>
Mosters for ''[[Jaws (film)|Jaws]]'', ''[[Planet Terror]]'', ''[[Hanna (film)|Hanna]]'', ''[[Saw IV]]'' and ''[[Angels & Demons (film)|Angels & Demons]]'' were released later the same day on the site.<ref name="Check Out These Horror Motion Posters From GeekNation">{{Cite web |url= http://www.fearnet.com/news/news-article/check-out-these-horror-motion-posters-geeknation/|publisher= FearNET|title= Check Out These Horror Motion Posters From GeekNation|accessdate=September 29, 2013}}</ref> The site has also added an animated ''[[Star Wars Episode IV: A New Hope]]'' movie poster to the site.{{Cite web |url= http://www.girlgamer.com/zine/article/3022/|publisher= Girl Gamer|title= Motion + Movie Posters = Mosters!|accessdate=October 6, 2013}}</ref><ref name="Cool Art: 'Mosters (Motion Posters)' by GeekNation">{{Cite web |url= http://geekynerfherder.blogspot.co.uk/2013/10/cool-art-mosters-motion-posters-by.html|publisher= The Geeky Nerf Herder|title= Cool Art: 'Mosters (Motion Posters)' by GeekNation|accessdate=October 27, 2013}}


Most Mosters have a resolution of 640 x 426 [[pixels]]. However, in some cases it may have a larger resolution of 1920 x 1280. Some of the animated posters also feature [[Easter egg (media)|Easter eggs]] specific to the movie.{{cn|date=July 2015}}
Most Mosters have a resolution of 640 x 426 [[pixels]]. However, in some cases it may have a larger resolution of 1920 x 1280. Some of the animated posters also feature [[Easter egg (media)|Easter eggs]] specific to the movie.{{cn|date=July 2015}}

Revision as of 03:28, 20 July 2015

A Moster, or motion poster, is a high resolution animation of an original film poster authorized by the movie's film studio. The concept was developed[1] and the term coined by GeekNation.com.[2][3]

A Moster was designed for Hard Candy, and released on GeekNation.com. It was created by Happy Trails Animation's Andy Collen and is designed to tease moviegoers into watching the film.[4] It is based on the movie's poster, featuring Ellen Page's character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.

Mosters for Jaws, Planet Terror, Hanna, Saw IV and Angels & Demons were released later the same day on the site.[5] The site has also added an animated Star Wars Episode IV: A New Hope movie poster to the site."Motion + Movie Posters = Mosters!". Girl Gamer. Retrieved October 6, 2013.</ref>Cite error: A <ref> tag is missing the closing </ref> (see the help page). They are also designed to give moviegoers a teaser with regards to the movie[4]

Other movies that have used motion movie posters as part of their marketing campaigns include Now You See Me,[6] The Wolverine,[7] the 2013 remake of Carrie,[8] and for the TV series American Horror Story.[9]

References

  1. ^ "Mosters". 1701news.com. Retrieved December 4, 2013.
  2. ^ "GEEKNATION'S MOSTERS BRING A NEW KIND OF MOTION TO YOUR MOVIE POSTER". Icons of Fright. Retrieved October 15, 2013.
  3. ^ "GeekNation Shares Motion Posters, a/k/a Mosters". Nerdist. Retrieved October 27, 2013.
  4. ^ a b "DIGITAL MEDIA MOSTERS ARE HERE!". Happy Trails Animation. Retrieved September 29, 2013.
  5. ^ "Check Out These Horror Motion Posters From GeekNation". FearNET. Retrieved September 29, 2013.
  6. ^ Rosen, Christopher (May 3, 2013). "'Now You See Me' Motion Poster: Get Dizzy With New Look At Heist Thriller (PHOTO)". The Huffington Post. Retrieved October 15, 2013.
  7. ^ "Extended Teaser & Two New Motion Posters For 'The Wolverine'". ScreenRant. Retrieved October 15, 2013.
  8. ^ "Flashy New Motion Poster Wants You to Keep Calm and 'Carrie' On". FirstShowing.Net. Retrieved October 15, 2013.
  9. ^ "'AMERICAN HORROR STORY: COVEN' RELEASES MOST UNCOMFORTABLE TEASERS AND MOTION POSTERS YET?". Screen Crush. Retrieved October 15, 2013.
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