RW3 Technologies: Difference between revisions
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'''RW3 Technologies''', a software company headquartered in the San Francisco Bay Area of California, provides Software as a Solution ( |
'''RW3 Technologies''', a software company headquartered in the San Francisco Bay Area of California, provides Software as a Solution (SaaS) field sales, survey, and reporting applications specifically tailored to the [[consumer packaged goods]] (CPG) industry. |
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== History == |
== History == |
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Revision as of 13:19, 5 August 2015
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| Company type | Privately held company |
|---|---|
| Industry | Software, SaaS, consumer packaged goods |
| Founded | 1992 |
| Founder | Bruce Nagle |
| Headquarters | Bay Area, California, USA |
Key people |
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| Products | MarketCheck, SmartCall, The BI Suite and PriceCheck |
| Services | CPG Field Sales, Mobile Reporting, Custom Applications |
Number of employees | 45 |
| Website | www.rw3.com |
RW3 Technologies, a software company headquartered in the San Francisco Bay Area of California, provides Software as a Solution (SaaS) field sales, survey, and reporting applications specifically tailored to the consumer packaged goods (CPG) industry.
History
RW3 Technologies was founded in the Bay Area by Bruce Nagle...[1] Their primary focus was to work with brokers and streamline their daily data entry process.
In 1992, RW3 introduced one of the first Land-Line CPG broker sales systems that allowed for mobile data entry. After initial adoption had proved valuable for the host broker, Bruce Nagle received authorization to sell the system to other brokers across North America.[2] Initially, the product was strictly sold to food brokers but expanded to CPG sales teams.[3]
In 2000 they moved away from a product business model to a custom solution business model allowing them to provide solutions tailored to their clients B2B account management needs and unique sales approaches.[4] The solutions provided by RW3 gives field reps tremendous credibility when inside the stores. [5]
In 2010 the company realigned their business strategy and began development of their first general SaaS product application since the late 1990’s.
In 2011 they released, MarketCheck, formally known as InStore Mobile. The in-store survey application allows for two-way communication between the account rep and broker, allowing organizations to improve and track retail conditions.[6]
In 2013, their analytics and reporting team introduced the BI Suite. The suite is a business intelligence environment that is capable of handling 4000+ MB of data. Organizations can create views across departments and utilize multiple data sources to align sales strategies.[7] Users can also access the environment on their mobile devices allowing reps access to analytics in the field.
In 2014 they released SmartCall, a sister application to MarketCheck that enables field sales reps to conduct traditional store calls and provides features such as route management and photo capture capability. RW3 packaged the SmartCall and MarketCheck applications into The InStore Execution Suite and made it available to the CPG industry in 2014. The Suite provides consumer goods manufactures with retail execution and monitoring applications for the consumer goods industry.[8]
Products
RW3 offers four Saas products that are available to suppliers, manufactures, brokers, and retailers.
- MarketCheck - An application designed around the workflow of a field manager, users can access store specific surveys and other tools to help manage their brokers.
- SmartCall - An application designed around the workflow of a direct rep, users can organize their routes and prioritize their daily activities by account.
- The BI Suite - A business intelligence environment that provides teams with device-agnostic reports and custom dashboards. The environment is capable of handling 4,000+MB data sets and is device agnostic.
- PriceCheck - A specifically designed data collection application that allows reps to accurately collect in-store pricing and validate it with a two stage data validation process while still inside the store.
Markets
RW3 serves three primary markets:
- Small to Blue Chip CPG Manufactures
- CPG Marketing Merchandisers and Brokers
- Small to Blue Chip Retailers
Awards
- In 2015, RW3 was recognized by readers of Consumer Goods Technology magazine as a A Best-In-Class Service Provider of Retail Execution.[9]
- In 2012, RW3 Technologies was named the Consumer Goods Technology Readers’ Choice Award Winner for #1 CRM Customer Experience.[10]
- In 2009, RW3 Technologies was ranked by Consumer Goods Technology as One of the Top 27 Companies to Consider.[11]
- In 2007, RW3 Technologies was awarded by Consumer Goods Technology the Outside The Box Industry Award, presented to vendors that just don't fit within today's business walls.[12]
- In 2004, RW3 Technologies was ranked in the Top 50 Fastest Growing Companies, by the East Bay Business Times.[13]
References
- ^ Dvorak, Phred (26 July 2007). "Do-It-Yourself Consulting: CEOs Gather to Swap Tips". The Wall Street Journal. Retrieved 9 July 2015.
- ^ Borrego, Annie Marie. "Start-up Springboards". Inc. Retrieved 4 August 2015.
- ^ Costello, Daniel. "Curing An Open Wound". Destination CRM. CRM Magazine. Retrieved 4 August 2015.
- ^ Ackerman, Alliston. "National Tobacco Company Undergoes Sales Force Evolution". Consumer Goods Technology. Retrieved 24 July 2015.
- ^ Khanna, Poonam. "Sony gets its merchandising game on". IT Business CA. IT Business. Retrieved 4 August 2015.
- ^ "SMB Standout's - King's Hawaiian". Edgell Communication. CGT. Retrieved 24 July 2015.
- ^ "The Analytics Advantage". Edgell Communication. Consumer Goods Technology. Retrieved 24 July 2015.
- ^ Hagemeyer, Dale. "Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry". Gartner. Retrieved 4 August 2015.
- ^ "2015 Readers Choice: Retail Execution". Consumer Goods Technology. Retrieved 24 July 2015.
- ^ "2012 Readers' Choice: Customer Relationship Management". Edgell Communication. CGT. Retrieved 24 July 2015.
- ^ "2009 Readers' Choice Survey: Editors' Pick". Edgell Communication. CGT. Retrieved 24 July 2015.
- ^ "CGT Editors Pick - Outside The Box" (PDF). Edgell Communication. CGT. Retrieved 24 July 2015.
- ^ "50 companies earn fastest-growing status". Business Journal. San Francisco Business Times. Retrieved 24 July 2015.