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| established = August 26th, 2014
| established = August 26th, 2014
| founders = Neel Ghose<br />Anand Sinha
| founders = Neel Ghose<br />Anand Sinha
| type = Charitable Trust <!-- e.g. [[Governmental organization]], [[Non-governmental organization|NGO]], etc -->
| status = Registered Trust <!-- Organization's legal status and/or description (company, charity, foundation, etc) -->
| focus = Hunger Alleviation <!--(humanitarian, activism, peacekeeping, etc)-->
| focus = Hunger Alleviation <!--(humanitarian, activism, peacekeeping, etc)-->
| headquarters = New Delhi, India
| headquarters = New Delhi, India
| location = Karachi, Pakistan <br /> Lahore, Pakistan <br /> New Delhi, India<br /> Gurgaon, India<br /> Noida, India <br /> Mumbai, India<br /> Pune, India<br /> Hyderabad, India <br />Bangalore, India<br />Kolkata, India <br />Jaipur, India<br />Faridabad, India <br />Jabalpur, Indiar<br />Panipat, India
| location = Karachi, Pakistan <br /> Lahore, Pakistan <br /> Islamambad, Pakistan <br /> New Delhi, India<br /> Gurgaon, India<br /> Noida, India <br /> Mumbai, India<br /> Pune, India<br /> Hyderabad, India <br />Bangalore, India<br />Kolkata, India <br />Jaipur, India<br />Faridabad, India <br />Jabalpur, Indiar<br />Panipat, India <br /> Ahmednagar, India <br /> Vadodara, India <br />
| slogan = '''"Serve the Hungry Citizen"''' <!-- in quotemarks / inverted commas -->
| slogan = '''"Serve the Hungry Citizen"''' <!-- in quotemarks / inverted commas -->
}}
}}
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Another social media campaign, the Robin Hood Army Winter Campaign, was launched in December 2014 with the hashtag #BeRobinthisChristmas. The campaign aimed at setting up collection boxes in offices across India to collect warm clothes and blankets which were then distributed by volunteers to help the homeless in winter.<ref>{{cite web|title=Have food, will share: Robin Hood Army, a group of young samaritans spreads happiness this winter by donating warm meals, blankets to the homeless|url=http://ibnlive.in.com/news/have-food-will-share--robin-hood-army-a-group-of-young-samaratians-spreads-happiness-this-winter-by-donating-warm-meals-blankets-to-the-homeless/519504-79.html|website=http://ibnlive.in.com/|publisher=IBN Live}}</ref><br />
Another social media campaign, the Robin Hood Army Winter Campaign, was launched in December 2014 with the hashtag #BeRobinthisChristmas. The campaign aimed at setting up collection boxes in offices across India to collect warm clothes and blankets which were then distributed by volunteers to help the homeless in winter.<ref>{{cite web|title=Have food, will share: Robin Hood Army, a group of young samaritans spreads happiness this winter by donating warm meals, blankets to the homeless|url=http://ibnlive.in.com/news/have-food-will-share--robin-hood-army-a-group-of-young-samaratians-spreads-happiness-this-winter-by-donating-warm-meals-blankets-to-the-homeless/519504-79.html|website=http://ibnlive.in.com/|publisher=IBN Live}}</ref><br />


The Robin Hood Army, initiated a unique campaign on 14th And 15th of August 2015 (Independence Day of Pakistan and India), called the #Mission100K<ref>{{cite web|title=#Mission100K|url=http://robinhoodarmy.com/mission100k/|website=www.robinhoodarmy.com|publisher=robinhoodarmy.com|accessdate=18 September 2015}}</ref>, which encouraged the youth of India and Pakistan to unite on the eve of Independence day and aim to serve food to at least one hundred thousand less fortunate people <ref>{{cite web|title=#Mission100k - join the war against Hunger in India and Pakistan|url=https://www.facebook.com/events/389249511274744/|website=www.facbeek.com|publisher=facebook.com|accessdate=18 September 2015}}</ref>.


==International expansion==
==International expansion==

Revision as of 08:58, 18 September 2015


Robin Hood Army
AbbreviationRHA
EstablishedAugust 26th, 2014
FoundersNeel Ghose
Anand Sinha
FocusHunger Alleviation
HeadquartersNew Delhi, India
Location
  • Karachi, Pakistan
    Lahore, Pakistan
    Islamambad, Pakistan
    New Delhi, India
    Gurgaon, India
    Noida, India
    Mumbai, India
    Pune, India
    Hyderabad, India
    Bangalore, India
    Kolkata, India
    Jaipur, India
    Faridabad, India
    Jabalpur, Indiar
    Panipat, India
    Ahmednagar, India
    Vadodara, India

The Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across Pakistan and India. The organisation consists of over 500 volunteers spread across 14 cities, who contribute food to almost 5000 people every night of distribution.[1] The volunteers are largely young working professionals from varied fields. The lesser fortunate sections who the organisation reaches out to include homeless families, orphanages, night shelters, homes for abandoned children, patients from public hospitals, etc.

About

The RHA Volunteers heading out for a distribution.


The Robin Hood Army was founded on August 26, 2014 by Neel Ghose and Anand Sinha[2] and registered as a charitable trust in India. The food distributed to the needy is sourced from restaurants, which regularly provide surplus or freshly cooked food on a goodwill basis.

The Robin Hood Army originated in New Delhi, India, and then eventually spread its operations to other Indian cities such as Kolkata, Mumbai, Hyderabad, Bangalore, Jaipur, Jabalpur, Panipat, Gurgaon and Faridabad.[3] On February 15, 2015, the Robin Hood Army commenced its activities in Karachi, Pakistan.[4]

The organisation functions on and propagates the basic ideology of self-sustained communities across the city i.e. each locality/community within the city will contribute towards providing food to the needy through its local volunteers and restaurants.

Approach and mission


Currently the organisation has tied up with multiple restaurants across the 14 cities that provide them with food.

The Robin Hood Army, wearing green T-shirts,[5] applies the following principles to further its cause:

  1. Spread awareness of its activities through social media to promote the idea of self-sustained communities.
  2. Tie-ups and associations with restaurants to provide food in large numbers to the homeless/less fortunate communities.
  3. Introduce new volunteers on a regular basis to the system, to create an impact amongst the less fortunate and in the process inspire a community to give time and help to those who need it most.
RHA Volunteers of Mumbai conducting a distribution.

Campaigns

Blanket Distribution during the RHA Winter Campaign


The Robin Hood actively leverages Facebook and Twitter to generate awareness and inspire new volunteers to join. The organisation routinely launches social media campaigns on special occasions or festivals.

In October 2014, during the festival Diwali, the Robin Hood Army launched a Facebook campaign which was aimed at inspiring their social media followers to gift anything ranging from food, clothes, toys, sweets, etc. to the needy, and post a picture of the act with the hashtag #BeRobinthisDiwali. These pictures were then reshared on the Robin Hood Army Facebook page.[6]

Another social media campaign, the Robin Hood Army Winter Campaign, was launched in December 2014 with the hashtag #BeRobinthisChristmas. The campaign aimed at setting up collection boxes in offices across India to collect warm clothes and blankets which were then distributed by volunteers to help the homeless in winter.[7]

The Robin Hood Army, initiated a unique campaign on 14th And 15th of August 2015 (Independence Day of Pakistan and India), called the #Mission100K[8], which encouraged the youth of India and Pakistan to unite on the eve of Independence day and aim to serve food to at least one hundred thousand less fortunate people [9].

International expansion


Robin Hood Army initiated its Karachi, Pakistan operations on February 15, 2015, which coincided with the India-Pakistan cricket match of the ICC Cricket World Cup, 2015. [10]

On April 5, 2015, Robin Hood Army became launched its operations in Lahore the second largest city of Pakistan. [11]

RHA Expansion into Pakistan

References


  1. ^ Vijaykumar, Dimple (June 2, 2015). "The Robin Hood Army: fighting food waste in India and Pakistan". The Guardian. The Guardian. Retrieved 5 June 2015.
  2. ^ "Kebabs, burgers and more: How the Robin Hoods of new India are feeding the poor". www.firstpost.com. FIRSTPOST.
  3. ^ "This Robin Hood Army feeds the homeless". Business Standard. October 15, 2014.
  4. ^ "As India battles Pakistan in the World Cup, Robin Hood Army, first set up in Delhi, debuts in Karachi". FIRSTPOST. Feb 15, 2015.
  5. ^ "Robin Hood Army takes to the streets". http://www.dnaindia.com. DNA India. {{cite web}}: External link in |website= (help)
  6. ^ "Taking From the Rich, Feeding the Poor: The Robin Hood Army". scribbler.co. Scribbler.
  7. ^ "Have food, will share: Robin Hood Army, a group of young samaritans spreads happiness this winter by donating warm meals, blankets to the homeless". http://ibnlive.in.com/. IBN Live. {{cite web}}: External link in |website= (help)
  8. ^ "#Mission100K". www.robinhoodarmy.com. robinhoodarmy.com. Retrieved 18 September 2015.
  9. ^ "#Mission100k - join the war against Hunger in India and Pakistan". www.facbeek.com. facebook.com. Retrieved 18 September 2015.
  10. ^ "Robin Hood Army spreads its wings to Karachi". www.bignewsnetwork.com.
  11. ^ "Launched - Robin Hood Army (RHA) Lahore Chapter". http://www.prlog.org. {{cite web}}: External link in |website= (help)


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