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The brazen move led to Danny!'s ousting from Interscope in late 2011 and, ironically, recognition from rapper [[JAY Z]] (revealed via [[Twitter]] by [[The Roots]]' [[Questlove]] and unrelated to the defection from Interscope), where he was later picked up by the latter's recently relaunched [[Okayplayer|Okayplayer Records]]. ''Payback'' was later revamped for an official fall 2012 release, scrapping the original tracklisting that boasted features from [[Bruno Mars]] and [[Pharrell]] and encompassing elements and nuances throughout the record as homage to [[Timbaland]] and [[Missy Elliott]] collaborations from the late 1990s. For example, the drum pattern from "Go That-A-Way" emulates that which can be heard on Elliott's 1997 single "[[Beep Me 911]]", while the chirping cricket, drum programming and even ad-libs from Elliott herself from [[Aaliyah]]'s "[[One in a Million (Aaliyah song)|One In A Million]]" appear on "Far Away". All tracks were produced by Danny! himself and is considered the musical bridge between ''Where Is Danny?'' and ''Payback'''s successor, ''[[The Book Of Daniel (album)|The Book Of Daniel]]''.
The brazen move led to Danny!'s ousting from Interscope in late 2011 and, ironically, recognition from rapper [[JAY Z]] (revealed via [[Twitter]] by [[The Roots]]' [[Questlove]] and unrelated to the defection from Interscope), where he was later picked up by the latter's recently relaunched [[Okayplayer|Okayplayer Records]]. ''Payback'' was later revamped for an official fall 2012 release, scrapping the original tracklisting that boasted features from [[Bruno Mars]] and [[Pharrell]] and encompassing elements and nuances throughout the record as homage to [[Timbaland]] and [[Missy Elliott]] collaborations from the late 1990s. For example, the drum pattern from "Go That-A-Way" emulates that which can be heard on Elliott's 1997 single "[[Beep Me 911]]", while the chirping cricket, drum programming and even ad-libs from Elliott herself from [[Aaliyah]]'s "[[One in a Million (Aaliyah song)|One In A Million]]" appear on "Far Away". All tracks were produced by Danny! himself and is considered the musical bridge between ''Where Is Danny?'' and ''Payback'''s successor, ''[[The Book Of Daniel (album)|The Book Of Daniel]]''.


Narrated by longtime mentor [[Joi (singer)|Joi Gilliam]], ''Payback'''s storyline of a criminal awaiting trial for breaking various laws in the name of survival serves as a thinly-veiled [[Allegory|extended metaphor]] for the series of events that led to his dissent with the music industry, the subsequent development of the yet-unreleased "unauthorized" version of the album itself<ref>{{cite news | first = Andrew | last = Martin | title = Interview: Danny Swain, Jay-Z’s New Favorite Rapper, Speaks On "Payback" | url = http://www.complex.com/music/2012/06/interview-danny-swain-jay-zs-favorite-new-rapper-speaks-on-payback | publisher = ''[[Complex (magazine)|Complex]]'' | date = 2012-06-07 | accessdate = 2012-06-11}}</ref>, and the anticipated backlash to the nature of Danny!'s actions. Various lyrics throughout both versions of ''Payback'' openly -- though at times indirectly -- allude to the album being conceived by "unsavory means", namely "Evil" and the original version of "Myintrotoletuknow"<ref>{{cite news | first = OHHLA | title = "Myintrotoletuknow" Lyrics | url = http://ohhla.com/anonymous/danny/payback/silly_me.dan.txt | publisher = ''The Original Hip-Hop Lyrics Archive'' | date = 2011-12-10 | accessdate = 2011-12-11}}</ref>, tactics of which Danny! has employed to see if "anyone even pays attention to what the [expletive] I say".
Narrated by longtime mentor [[Joi (singer)|Joi Gilliam]], ''Payback'''s storyline of a criminal awaiting trial for breaking various laws in the name of survival serves as a thinly-veiled [[Allegory|extended metaphor]] for the series of events that led to his dissent with the music industry, the subsequent development of the yet-unreleased "unauthorized" version of the album itself<ref>{{cite news | first = Andrew | last = Martin | title = Interview: Danny Swain, Jay-Z’s New Favorite Rapper, Speaks On "Payback" | url = http://www.complex.com/music/2012/06/interview-danny-swain-jay-zs-favorite-new-rapper-speaks-on-payback | publisher = ''[[Complex (magazine)|Complex]]'' | date = 2012-06-07 | accessdate = 2012-06-11}}</ref>, and the anticipated backlash to the nature of Danny!'s actions. Various lyrics throughout both versions of ''Payback'' openly -- though at times indirectly -- allude to the album being conceived by "unsavory means", namely "Evil" and the original version of "Myintrotoletuknow"<ref>{{cite news | first = OHHLA | title = "Myintrotoletuknow" Lyrics | url = http://ohhla.com/anonymous/danny/payback/silly_me.dan.txt | publisher = ''The Original Hip-Hop Lyrics Archive'' | date = 2011-12-10 | accessdate = 2011-12-11}}</ref>, confessionals of which Danny! attributes to a curiosity as to see whether "anyone even pays attention to what the [expletive] I say".


The cover art depicts downtown [[Tokyo]] moments before an unspecified catastrophe.
The cover art depicts downtown [[Tokyo]] moments before an unspecified catastrophe.

Revision as of 01:22, 20 November 2015

For the 1973 James Brown album, see The Payback.
Untitled

Payback is American rapper/producer Danny!'s seventh studio album, originally scheduled for a January 17 domestic release. Nicknamed "Project Lucky Seven" during its inception, Payback was recorded primarily during the summer of 2011 shortly after Where Is Danny?'s re-release via Interscope Records.[1] After a quiet exodus from the label Danny! subsequently signed to a rebooted Okayplayer Records, which had been on hiatus since 2004; a release date was finally slated for September 25.[2] Payback was notable not only for establishing Danny! into the mainstream—propelled by a promotional appearance on Late Night With Jimmy Fallon alongside The Roots the week prior to the record's release[3]—but also for boasting an eclectic roster of featured artists; actress Amber Tamblyn, for example, makes a surprise cameo appearance during the epilogue of "Evil".

Overview

Background

Danny!'s previous record, Where Is Danny?, was noted for being highly experimental and eccentric in nature, merging genres by way of Turkish pyschadelic rock, Big Band arrangements, bossa nova and library music. While a courageous and critically-acclaimed effort, the album was nonetheless largely ignored by mainstream media, due mostly in part to Danny!'s perpetual lack of a proper record deal and publicity team at the time, but also likely to the abrupt shift in musical direction for Danny!. When Where Is Danny? was finally given a major label release on Interscope the momentum for the now two-year-old album had dissipated. The perceived apathy to a record he considered his "fully-realized masterpiece" was Danny!'s tipping point with the industry; it was during this time he began excessively prank-calling fellow celebrities and going through a self-proclaimed "social media meltdown", alienating acts such as Childish Gambino and Busta Rhymes[4].

Shortly after Where Is Danny?'s re-release in 2011, Danny! began to compose a satirical project to expose how much more interested in high-profile collaborations than music of substance that the industry was at the time. Danny! would spend the remainder of 2011 assembling a catalog of tracks originally intended for the Interscope digital download version[5] of what would become Payback; most, though not all, of these tracks featured A-list artists that were unaware of Danny!'s contribution to a song. While it is uncertain which of these original songs were authorized and by what means they were acquired, it is believed that Danny! managed to compose an entire record of unwitting guest appearances, though this has not been confirmed. Tyler, the Creator is the only "featured artist" to publicly deny any involvement in the creation of the now aptly-named Payback.

The brazen move led to Danny!'s ousting from Interscope in late 2011 and, ironically, recognition from rapper JAY Z (revealed via Twitter by The Roots' Questlove and unrelated to the defection from Interscope), where he was later picked up by the latter's recently relaunched Okayplayer Records. Payback was later revamped for an official fall 2012 release, scrapping the original tracklisting that boasted features from Bruno Mars and Pharrell and encompassing elements and nuances throughout the record as homage to Timbaland and Missy Elliott collaborations from the late 1990s. For example, the drum pattern from "Go That-A-Way" emulates that which can be heard on Elliott's 1997 single "Beep Me 911", while the chirping cricket, drum programming and even ad-libs from Elliott herself from Aaliyah's "One In A Million" appear on "Far Away". All tracks were produced by Danny! himself and is considered the musical bridge between Where Is Danny? and Payback's successor, The Book Of Daniel.

Narrated by longtime mentor Joi Gilliam, Payback's storyline of a criminal awaiting trial for breaking various laws in the name of survival serves as a thinly-veiled extended metaphor for the series of events that led to his dissent with the music industry, the subsequent development of the yet-unreleased "unauthorized" version of the album itself[6], and the anticipated backlash to the nature of Danny!'s actions. Various lyrics throughout both versions of Payback openly -- though at times indirectly -- allude to the album being conceived by "unsavory means", namely "Evil" and the original version of "Myintrotoletuknow"[7], confessionals of which Danny! attributes to a curiosity as to see whether "anyone even pays attention to what the [expletive] I say".

The cover art depicts downtown Tokyo moments before an unspecified catastrophe.

Reception

Professional ratings
Review scores
SourceRating
Allmusic[8]
Consequence of Sound[9]
DJ Booth[10]
HipHopDX[11]
No Ripcord[12]
Popmatters[13]
RapReviews[14]
Rolling Stone[15]
Slant Magazine[16]
SPIN[17]

Payback initially received mostly favorable reviews after being delivered to the press at the top of 2012, ultimately earning a 76% rating from review aggregator Metacritic[18] leading up to its eventual fall release. Noting the album's scarcity and constant delays at the time, Popmatters praised Danny!'s candor as well as the cultural references scattered throughout the album, wondering "how much of the album’s more subversive elements could slip between the cracks at a time when the market behaves as though there’s simply no time or need for inspective ears".[19]

The production on the album was unanimously acclaimed by critics; Slant Magazine deemed the beats "undeniably savvy".[20] Sites such as AllMusic and DJ Booth lauded Danny!'s emotional purging throughout the record, with both likening Payback to an on-wax "catharsis", while others such as Rolling Stone and No Ripcord chided him for the very same thing, calling Danny! "angry"[21] on an album "[full] of gripes".[22] Danny! would later debunk the latter sentiments on his Tumblr blog track by track, dismissing the presentation of such notions as "lazy"[23] on the writers' part while countering that the album's few emotional aspects were similar to, and influenced by, that of The Marshall Mathers LP.

Track listing

No.TitleMusicSample(s)Length
1."Overture" (featuring Chell) (Swain, Piccioni, Tanaka)Produced by Danny! 3:57
2."Myintrotoletuknow" (Swain)Produced by Danny! 6:08
3."Little Black Boy" (featuring Res) (Swain, Bankhead, Barnes, Johnson)Produced by Danny! 3:55
4."Get Up" (Swain, Larrieux, Tatham)Produced by Danny! 5:21
5."Evil" (featuring Gavin Castleton and Amber Tamblyn) (Swain, Castleton, Tamblyn, Gudmundsdottir, Sigurðsson)Produced by Danny! 6:21
6."Even Louder" (featuring Tanya Morgan and Swizz Beatz) (Swain, Callender, Freeman)Produced by Danny! 3:36
7."Phonte" (featuring Phonte) (Swain, Coleman) Contains elements from "Paul", by Eminem.1:18
8."Shit Starters" (featuring Agallah and El-P) (Swain, Aguilar, Bush, Grayson, Meline, Minto, Prichard, Vera)Produced by Danny!Contains a sample from "Isolation", by Armored Saint.4:21
9."Overture Reprise" (featuring Chell) (Swain, Piccioni)Produced by Danny! 4:43
10."Speed" (Swain)Produced by Danny! 3:56
11."Go That-A-Way" (Swain)Produced by Danny! 3:16
12."Misunderstood" (featuring Lil B and Blu) (Swain, Gray, Barnes, McCartney, Mosely)Produced by Danny!Contains elements from "Relax", by Steve Gray.5:15
13."I Don't Wanna Hear That Shit (remix)" (featuring 'Sup Boo) (Swain, Dudley, Göttsching, Horn, Rimbert)Produced by Danny! 4:34
14."Do It All Over Again" (featuring Questlove) (Swain)Produced by Danny! 10:36
15."Keep Your Head To The Sky" (featuring Collette) (Swain, Hines, Harris, Lewis)Produced by Danny!Contains an interpolation of "Optimistic", by Sounds of Blackness.6:20
16."Far Away" (featuring Collette) (Swain, Jones, Lins, Peranzzetta)Produced by Danny!Contains elements from "Setembro (Brazilian Wedding Song)", performed by Take 6.3:42
17."Payback" (featuring iLLmont) (Swain, Jones)Produced by Danny! 4:04
Turkish Bonus Tracks
No.TitleMusicLength
18."Been Away Too Long" (Swain)Produced by Danny!6:04

References

  1. ^ "Where Is Danny? - Danny!". iTunes. 2011-01-13. Retrieved 2011-01-17. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Sanchez, Erika (2012-08-28). "Exclusive: ?uestlove Announces Okayplayer Records Re-Launch, New Albums By Danny!, Young Guru". Billboard. Retrieved 2012-09-01. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Blotnick, Emmy (2012-09-20). "Exclusive: Danny! Performs "Evil"". NBC. Retrieved 2012-11-01. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Swain, Daniel (2011-11-26). "Danny!: Prank Call Archive". Tumblr. Retrieved 2011-12-01. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ Loss-Eaton, Nicholas (2010-11-12). "Discovering New Music Artists in the Digital Age: Interscope Digital Distribution Reaches Beyond DIY". PR Newswire. Retrieved 2012-02-07. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Martin, Andrew (2012-06-07). "Interview: Danny Swain, Jay-Z's New Favorite Rapper, Speaks On "Payback"". Complex. Retrieved 2012-06-11. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ ""Myintrotoletuknow" Lyrics". The Original Hip-Hop Lyrics Archive. 2011-12-10. Retrieved 2011-12-11. {{cite news}}: |first= missing |last= (help); Italic or bold markup not allowed in: |publisher= (help)
  8. ^ Allmusic review
  9. ^ Consequence of Sound review
  10. ^ DJ Booth review
  11. ^ HipHopDX review (content retracted, score retained)
  12. ^ No Ripcord review
  13. ^ Popmatters review
  14. ^ RapReviews review
  15. ^ Rolling Stone review
  16. ^ Slant review
  17. ^ SPIN review
  18. ^ "Danny!: Payback". Metacritic. 2012-10-10. Retrieved 2012-10-11. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  19. ^ Amidon, David (2012-03-16). "Danny!: Payback (review)". Popmatters. Retrieved 2012-10-06. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ Scheinman, Ted (2012-11-15). "Danny!: Payback (Review)". Slant. Retrieved 2012-11-14. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  21. ^ McKenna, James (2012-10-19). "Danny!: Payback (review)". No Ripcord. Retrieved 2012-10-22. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  22. ^ Dolan, Jon (2012-11-22). "Danny!: Payback Album Review". Rolling Stone. Retrieved 2012-11-22. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  23. ^ Swain, Danny (2012-10-19). "To Say Payback Is Angry Rap Man Music..." Tumblr. Retrieved 2012-10-22. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
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