Jammie Dodgers: Difference between revisions
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'''Jammie Dodgers''' are a popular British [[biscuit]], made from [[shortbread]] with a [[raspberry]] or [[strawberry]] flavoured [[jam]] filling. They are currently produced by [[Burton's Biscuit Company]] at its factory in [[Llantarnam]]. |
'''Jammie Dodgers''' are a popular British [[biscuit]], made from [[shortbread]] with a [[raspberry]] or [[strawberry]] flavoured [[jam]] filling. They are currently produced by [[Burton's Biscuit Company]] at its factory in [[Llantarnam]]. |
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In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the years' sales consumed by adults.<ref>{{cite web|url=http://www.caterersearch.com/Articles/30/11/2009/331145/Burton39s-Foods-launches-new-division-for-food-service-snack.htm|title=Burton's Foods launches new division for food service snack market|date=November 30, 2009|publisher=Caterer and Hotelkeeper|accessdate=January 18, 2013}}</ref> |
In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the years' sales consumed by adults.<ref>{{cite web|url=http://www.caterersearch.com/Articles/30/11/2009/331145/Burton39s-Foods-launches-new-division-for-food-service-snack.htm|title=Burton's Foods launches new division for food service snack market|date=November 30, 2009|publisher=Caterer and Hotelkeeper|accessdate=January 18, 2013}}</ref> |
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==Varieties== |
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===Current=== |
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* Jammie Dodgers Raspberry (Original) |
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* Jammie Dodgers Original (Minis Lunchpack) |
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* Jammie Dodgers Original (Minis Share Bag) |
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* Jammie Dodgers (Snack Bar) |
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* Jammie Dodgers [[Chocolate|Choccie]] |
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* Jammie Dodgers [[Banana]] and [[Toffee]] |
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* Jammie Dodgers Jam & Custard |
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* Jammie Dodgers Jammie Bakes Raspberry |
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* Jammie Dodgers Jammie Bakes Apricot |
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*Jammie Dodgers Original Cake |
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*Jammie Dodgers Berry Blast |
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===Past editions=== |
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* [[Toffee]] Dodgers |
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* Jammie Dodgers Lively Lemon |
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* Jammie Dodgers Outrageous Orange |
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* Jammie Dodgers Vanilla Thriller |
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* Jammie Dodgers Jammin' with [[Vimto]] |
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==Past Variants== |
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*Jammie Dodger Dippers |
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==History== |
==History== |
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Revision as of 18:41, 17 April 2016
Jammie Dodgers are a popular British biscuit, made from shortbread with a raspberry or strawberry flavoured jam filling. They are currently produced by Burton's Biscuit Company at its factory in Llantarnam. In 2009, Jammie Dodgers were the most popular children's sweet biscuit brand in the United Kingdom, with 40% of the years' sales consumed by adults.[1]
Varieties
Current
- Jammie Dodgers Raspberry (Original)
- Jammie Dodgers Original (Minis Lunchpack)
- Jammie Dodgers Original (Minis Share Bag)
- Jammie Dodgers (Snack Bar)
- Jammie Dodgers Choccie
- Jammie Dodgers Banana and Toffee
- Jammie Dodgers Jam & Custard
- Jammie Dodgers Jammie Bakes Raspberry
- Jammie Dodgers Jammie Bakes Apricot
- Jammie Dodgers Original Cake
- Jammie Dodgers Berry Blast
Past editions
- Toffee Dodgers
- Jammie Dodgers Lively Lemon
- Jammie Dodgers Outrageous Orange
- Jammie Dodgers Vanilla Thriller
- Jammie Dodgers Jammin' with Vimto
Past Variants
- Jammie Dodger Dippers
History
Named after the character Roger the Dodger from The Beano comics,[2] Jammie Dodgers have been produced for over 50 years,[2] originally by Burton's Foods. In 2011, the brand was re-launched under the "Dodgers" umbrella with two new products: Toffee and Choccie.
In November 2013, Burton's Foods was sold to Ontario Teachers' Pension Plan for £350m.[3]
Similar biscuits are produced by other manufacturers. A version of this biscuit is made in France under the name Gateaux Sables Nappage Fraise by Pat'Boul de Provence. This version is bigger (100 mm (3.9 in) diameter) and has three round holes through which strawberry jam is visible.
Advertising
The 2011 re-launch TV campaign received the "Best Biscuit Advert of 2011" reward from The Grocer magazine.[4] Burton’s launched a new advert for Choccie Dodgers in April 2012, during "Britain’s Got Talent", as part of a £4.5 million campaign.[5]
See also
References
- ^ "Burton's Foods launches new division for food service snack market". Caterer and Hotelkeeper. November 30, 2009. Retrieved January 18, 2013.
- ^ a b "Dodgers". Burton's Biscuit Co. Retrieved February 24, 2016.
- ^ http://www.bbc.co.uk/news/business-24991046
- ^ "Top Campaigns of the Year: 31- 40". The Grocer. December 17, 2011. Retrieved January 18, 2013.
- ^ "Burton's Biscuit Company set to launch "music battle" ad for Choccie Dodgers". The Drum. Retrieved January 18, 2013.