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'''HeatSticks''', a |
'''HeatSticks''', a electronic heat-not-burn product,<ref name=Mail>{{cite news|author1=Harriet Hernando|title=Now it's the Marlboro HeatStick: Cigarette maker Philip Morris to sell new product that heats tobacco rather than burning it |url=http://www.dailymail.co.uk/news/article-2671505/Philip-Morris-Intl-sell-Marlboro-HeatSticks.html|accessdate=June 28, 2014|publisher=Mail Online|date=June 26, 2014|quote=a new type of e-cigarette}}</ref> is a heated tobacco product marketed under the "[[Marlboro (cigarette)|Marlboro brand]]" by [[Philip Morris International]] (PMI). Introduction of the product was announced June 26, 2014 in Richmond, Virginia. Initial marketing is planned for cities in Italy and Japan. HeatSticks are manufactured at two plants in Italy.<ref name=IntroHeatsticks>{{cite news|last1=Felberbaum|first1=Michael|title=Philip Morris Int'l to Sell Marlboro HeatSticks|url=http://abcnews.go.com/Health/wireStory/philip-morris-intl-sell-marlboro-heatsticks-24325442|accessdate=June 28, 2014|agency=AP|publisher=ABC News|date=June 26, 2014|location=Richmond, Virginia}}</ref> Philip Morris has projected sales of tens of billions and profits of hundreds of millions.<ref name=Bloomberg>{{cite news|author1=Thomas Mulier and Gabi Thesing|title=Philip Morris Sees $700 Million Boost From iQOS Smoking Device|url=http://www.bloomberg.com/news/2014-06-26/philip-morris-sees-700-million-boost-from-iqos-smoking-device.html|accessdate=June 28, 2014|publisher=Bloomberg|date=June 26, 2014|quote=Upon reaching 30 billion units of sales, iQOS would boost profit by $700 million at margins similar to cigarettes}}</ref> |
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In 2007 PMI launched Heatbar. The electronic smoking device heated cigarettes without burning them.[http://www.tobaccojournal.com/Anti-smoking_body_attacks_smokeless_cigarette_device.48750.0.html] The former product Heatbar is no longer sold.[http://www.fool.com/investing/general/2014/02/01/why-philip-morris-internationals-new-heated-produc.aspx] |
In 2007 PMI launched Heatbar. The electronic smoking device heated cigarettes without burning them.[http://www.tobaccojournal.com/Anti-smoking_body_attacks_smokeless_cigarette_device.48750.0.html] The former product Heatbar is no longer sold.[http://www.fool.com/investing/general/2014/02/01/why-philip-morris-internationals-new-heated-produc.aspx] |
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Revision as of 19:52, 19 April 2016
HeatSticks, a electronic heat-not-burn product,[1] is a heated tobacco product marketed under the "Marlboro brand" by Philip Morris International (PMI). Introduction of the product was announced June 26, 2014 in Richmond, Virginia. Initial marketing is planned for cities in Italy and Japan. HeatSticks are manufactured at two plants in Italy.[2] Philip Morris has projected sales of tens of billions and profits of hundreds of millions.[3]
In 2007 PMI launched Heatbar. The electronic smoking device heated cigarettes without burning them.[1] The former product Heatbar is no longer sold.[2]
References
- ^ Harriet Hernando (June 26, 2014). "Now it's the Marlboro HeatStick: Cigarette maker Philip Morris to sell new product that heats tobacco rather than burning it". Mail Online. Retrieved June 28, 2014.
a new type of e-cigarette
- ^ Felberbaum, Michael (June 26, 2014). "Philip Morris Int'l to Sell Marlboro HeatSticks". Richmond, Virginia: ABC News. AP. Retrieved June 28, 2014.
- ^ Thomas Mulier and Gabi Thesing (June 26, 2014). "Philip Morris Sees $700 Million Boost From iQOS Smoking Device". Bloomberg. Retrieved June 28, 2014.
Upon reaching 30 billion units of sales, iQOS would boost profit by $700 million at margins similar to cigarettes