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Lotte Williams (2013) and Sophia Adams (2015)<ref>{{cite web|first=Maybelle |last=Morgan |url=http://www.dailymail.co.uk/femail/article-3037411/Trainee-police-officer-wins-plus-size-lingerie-modelling-contract-Curvy-Kate.html |title=Curvy trainee police officer, 21, beats 1,000 international hopefuls to become latest Star In A Bra for plus-size lingerie company |work=[[Daily Mail]] |date=13 Apr 2015 |accessdate=9 May 2016}}</ref>
Lotte Williams (2013) and Sophia Adams (2015)<ref>{{cite web|first=Maybelle |last=Morgan |url=http://www.dailymail.co.uk/femail/article-3037411/Trainee-police-officer-wins-plus-size-lingerie-modelling-contract-Curvy-Kate.html |title=Curvy trainee police officer, 21, beats 1,000 international hopefuls to become latest Star In A Bra for plus-size lingerie company |work=[[Daily Mail]] |date=13 Apr 2015 |accessdate=9 May 2016}}</ref>


==UK Lingerie Awards==
==Awards==
'''2011'''
In 2011, Curvy Kate were nominated for three awards at the [[UK Lingerie Awards]] for Lingerie Brand of the Year, Full Bust Brand of the Year and Best Marketing Campaign for [[Star in a Bra]].<ref>{{cite web|url=http://www.lingerieinsight.com/article-1038-uk-lingerie-awards-finalists-revealed/ |title=UK Lingerie Awards finalists revealed |publisher=Lingerieinsight.com |date=2011-07-21 |accessdate=2013-10-24}}</ref> They won the Full Bust Brand of the Year beating Gorgeous by Debenhams and Miss Mandalay to the award.<ref>{{cite web|url=http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |title=Curvy Kate celebrates Fuller Bust Brand of the Year title &#124; News &#124; The Appointment Magazine |publisher=Theappointment.co.uk |date= |accessdate=2013-10-24}}</ref>
* Full Bust Brand of the Year - [[UK Lingerie Awards]]<ref>{{cite web|url=http://www.theappointment.co.uk/news/article-curvy-kate-celebrates-fuller-bust-brand-of-the-year-title |title=Curvy Kate celebrates Fuller Bust Brand of the Year title &#124; News &#124; The Appointment Magazine |publisher=Theappointment.co.uk |date= |accessdate=2013-10-24}}</ref>


'''2012'''
⚫
In 2012, Curvy Kate were nominated for four awards. Lingerie Brand of the Year, Full Bust Brand of the Year and Best Marketing Campaign for [[Star in a Bra]] again as well as the Favourite Lingerie Brand which is voted for by the public.<ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref><ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref> They won the Full Bust Brand of the Year again as well as Best Marketing Campaign for [[Star in a Bra]].
* Full Bust Brand of the Year - [[UK Lingerie Awards]]
⚫
* Best Marketing Campaign - [[UK Lingerie Awards]]<ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/0/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref><ref>{{cite web|url=http://www.lingerieinsight.com/special-reports/uk-lingerie-awards/15/ |title=uk lingerie awards &#124; Special Reports |publisher=Lingerieinsight.com |date= |accessdate=2013-10-24}}</ref>


'''2014'''
In 2013, Curvy Kate were nominated for two awards, a Drapers Womenswear Brand of the Year award and a Fuller Bust Brand of the year award through the Lingerie Awards.
* Lingerie and Beachwear Brand of the Year - [[UK Lingerie Awards]]
⚫
* Womenswear Brand of the Year - [[Drapers]] Awards<ref>{{Cite web|url=http://www.drapersonline.com/people/the-drapers-interview/the-drapers-interview-steve-hudson-curvy-kate/5069237.fullarticle|title=The Drapers Interview: Steve Hudson, Curvy Kate|website=Drapers|access-date=2016-06-15}}</ref>


'''2015'''
⚫
In 2014, Curvy Kate won Lingerie and Beachwear Brand of the Year in the UKFT awards, Lingerie Brand of the Year and Best Blog at the UK Plus Size Awards and Womenswear Brand of the Year at the Drapers Awards.<ref>{{Cite web|url=http://www.drapersonline.com/people/the-drapers-interview/the-drapers-interview-steve-hudson-curvy-kate/5069237.fullarticle|title=The Drapers Interview: Steve Hudson, Curvy Kate|website=Drapers|access-date=2016-06-15}}</ref>
⚫
* Marketing Campaign of the Year - [[UK Lingerie Awards]]<ref>{{Cite web|url=http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/|title=UKLA WINNER: Marketing Campaign of the Year|last=Clarke|first=Sarah|website=www.lingerieinsight.com|access-date=2016-06-15}}</ref>

⚫
In 2015, Curvy Kate won Marketing Campaign of the Year for the [[Star in a Bra]] competition.<ref>{{Cite web|url=http://www.lingerieinsight.com/article-6809-ukla-winner-marketing-campaign-of-the-year/|title=UKLA WINNER: Marketing Campaign of the Year|last=Clarke|first=Sarah|website=www.lingerieinsight.com|access-date=2016-06-15}}</ref>


==References==
==References==

Revision as of 10:23, 18 July 2016

Curvy Kate is a lingerie brand specialising in D - K cup Bras and Swimwear. They are currently based in Harrow.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" - 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]

In 2015 Curvy Kate launched a boudoir brand called Scantilly, which offers bras, basques, suspenders, ouvert briefs, knickers and thongs. The ranges are available in DD - HH cup, briefs from sizes S - XXL.

History

Curvy Kate[4] was initially launched through 3 small lingerie stores based in and around London, specialising in plus size fittings. The stores looked to supply customers with all the popular D plus brands.

In 2006 the team designed and produced a range specifically for the fuller cupped woman, specifically launched to be an own brand product but due to its success Curvy Kate was born and others retailers began to sell the plus bust ranges. Steve Hudson, launched Curvy Kate as a wholesale business in 2009 and is Managing Director.

In October 2010 the Showgirl Thrill Me was made in Raspberry/Charcoal for online retailer Bravissimo[5] followed by the Portia design into a Raspberry/Navy colour with a band size up to a 44" back for retailer Simply Yours in August 2011.[6]

In February 2011 Curvy Kate reported their sales had grown 400% in their second year of trading after expansion to worldwide stockists.[7]

In May 2011, Curvy Kate announced that they were extending their product line to Swimwear. Using the Princess lingerie range design the range would include 3 styles of Tankinis and Bikinis with matching briefs.[8]

In December 2011, Curvy Kate announced they were to launch the world's first J cup moulded bra for their Autumn Winter 2012 collection.[9]

In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD - HH cup sizes.[10]

Star in a Bra

Curvy Kate do not use professional models. They instead run an annual modelling competition called Star in a Bra to look for customer-role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[11][12][13] Since 2008 the winners have been: Emma Tabor (2008) [14] Lauren Colfer (2009)[15] Laura Ann Smith (2010)[16](subscription required) Lizzie Haines (2011)[17] Sophie Morgan (2012)[18] Lotte Williams (2013) and Sophia Adams (2015)[19]

Awards

2011

2012

2014

2015

References

  1. ^ "Contacts." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
  2. ^ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
  3. ^ Curvy Kate 1st Birthday - Lingerie Buyer Archived 1970-01-01 at the Wayback Machine
  4. ^ "D+ Bras, Lingerie and Swimwear from £7.95- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
  5. ^ Curvy Kate Exclusive - Lingerie Buyer[dead link‍]
  6. ^ Curvy Kate exclusive range - Lingerie Buyer [dead link‍]
  7. ^ Slowe, Kat (2011-02-24). "Curvy Kate reports 400% growth". Lingerieinsight.com. Retrieved 2013-10-24.
  8. ^ http://www.lingerie- buyer.co.uk/Members/article.aspx?id=4587
  9. ^ "Curvy Kate Launch "World's First" J cup Moulded Bra – The Lingerie Journal: Lingerie News, Lingerie Trends and Expert Advice for Lingerie Retailers". Thelingeriejournal.com. 2011-12-14. Retrieved 2013-10-24.
  10. ^ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
  11. ^ Ethnic Lingerie Models Ignored - Lingerie Buyer Archived 1970-01-01 at the Wayback Machine
  12. ^ http://thelingeriejournal.com/a-look-at-curvy-kate-with-cheryl-warner/
  13. ^ Ethnic Lingerie Models - Lingerie Buyer Archived 1970-01-01 at the Wayback Machine
  14. ^ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
  16. ^ Martin, Charlotte (2010-06-19). "Laura Ann is our Star in a Bra". The Sun. Retrieved 2013-11-06.
  17. ^ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 Sep 2011. Retrieved 19 April 2012. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  18. ^ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
  19. ^ Morgan, Maybelle (13 Apr 2015). "Curvy trainee police officer, 21, beats 1,000 international hopefuls to become latest Star In A Bra for plus-size lingerie company". Daily Mail. Retrieved 9 May 2016.
  20. ^ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Retrieved 2013-10-24.
  21. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Retrieved 2013-10-24.
  22. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Retrieved 2013-10-24.
  23. ^ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. Retrieved 2016-06-15.
  24. ^ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Retrieved 2016-06-15.
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