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| homepage = [http://www.rw3.com www.rw3.com]
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'''RW3 Technologies''', a software company provides software as a service ([[SaaS]]) field sales, survey, and reporting applications specifically tailored to the [[consumer packaged goods]] (CPG) industry and is headquartered in the Bay Area of California.
'''RW3 Technologies''' is a software company that provides [[SaaS]] field sales, survey, and reporting applications for the [[consumer packaged goods]] (CPG) industry. It is headquartered in the Bay Area of California.


== History ==
== History ==
RW3 Technologies was founded in the Bay Area by Bruce Nagle...<ref>{{cite news|last1=Dvorak|first1=Phred|title=Do-It-Yourself Consulting: CEOs Gather to Swap Tips|url=http://www.wsj.com/articles/SB118541288405378455|accessdate=9 July 2015|publisher=The Wall Street Journal|date=26 July 2007}}</ref> Their primary focus was to work with brokers and streamline their daily data entry process.
RW3 Technologies was founded in the Bay Area by Bruce Nagle...<ref>{{cite news|last1=Dvorak|first1=Phred|title=Do-It-Yourself Consulting: CEOs Gather to Swap Tips|url=http://www.wsj.com/articles/SB118541288405378455|accessdate=9 July 2015|publisher=The Wall Street Journal|date=26 July 2007}}</ref> Their primary focus was to streamline daily data entry processes for the sales industry.


In 1992, RW3 introduced one of the first Land-Line CPG broker sales systems that allowed for mobile data entry. After initial adoption had proved valuable for the host broker, Bruce Nagle received authorization to sell the system to other brokers across North America.<ref>{{cite web|last1=Borrego|first1=Annie Marie|title=Start-up Springboards|url=http://www.inc.com/magazine/20001015/20778.html|website=Inc.|accessdate=4 August 2015}}</ref> Initially, the product was strictly sold to food brokers but expanded to CPG sales teams.<ref>{{cite web|last1=Costello|first1=Daniel|title=Curing An Open Wound|url=http://www.destinationcrm.com/Articles/Older-Articles/The-Edge/Curing-An-Open-Wound-48561.aspx|website=Destination CRM|publisher=CRM Magazine|accessdate=4 August 2015}}</ref>
In 1992, RW3 introduced one of the first Land-Line CPG broker sales systems that allowed for mobile data entry.<ref>{{cite web|last1=Borrego|first1=Annie Marie|title=Start-up Springboards|url=http://www.inc.com/magazine/20001015/20778.html|website=Inc.|accessdate=4 August 2015}}</ref> It was initially used in food brokerage, though eventually expanded to include functionality for the [[Consumer Packaged Goods|consumer packaged goods]] industry.<ref>{{cite web|last1=Costello|first1=Daniel|title=Curing An Open Wound|url=http://www.destinationcrm.com/Articles/Older-Articles/The-Edge/Curing-An-Open-Wound-48561.aspx|website=Destination CRM|publisher=CRM Magazine|accessdate=4 August 2015}}</ref>


In 2000 they moved away from a product [[business model]] to a custom [[solution]] business model allowing them to provide [[solution]]s tailored to their client's B2B account management needs and unique sales approaches.<ref>{{cite news|last1=Ackerman|first1=Alliston|title=National Tobacco Company Undergoes Sales Force Evolution|url=http://consumergoods.edgl.com/news/National-Tobacco-Company-Undergoes-Sales-Force-Evolution79917/|accessdate=24 July 2015|agency=Consumer Goods Technology}}</ref> The solutions provided by RW3 gives field reps tremendous credibility when inside the stores.<ref>{{cite web|last1=Khanna|first1=Poonam|title=Sony gets its merchandising game on|url=http://www.itbusiness.ca/news/sony-gets-its-merchandising-game-on/8595|website=IT Business CA|publisher=IT Business|accessdate=4 August 2015}}</ref>
In 2000, the company expanded its [[business model]] to include [[B2B e-commerce|business-to-business]] account management.<ref>{{cite news|last1=Ackerman|first1=Alliston|title=National Tobacco Company Undergoes Sales Force Evolution|url=http://consumergoods.edgl.com/news/National-Tobacco-Company-Undergoes-Sales-Force-Evolution79917/|accessdate=24 July 2015|agency=Consumer Goods Technology}}</ref>


In 2010, the company began development of their first general [[SaaS]] product application since the late 1990s, and in 2011 they released an application called IInStore Mobile (now MarketCheck). The in-store survey application allows for two-way communication between the account rep and broker, allowing organizations to improve and track retail conditions.<ref>{{cite news|title=SMB Standout's - King's Hawaiian|url=http://www.consumergoods-digital.com/consumergoodstechnology/april_2015#pg7|accessdate=24 July 2015|agency=CGT|publisher=Edgell Communication}}</ref>
In 2010 the company realigned their business strategy and began development of their first general [[SaaS]] product application since the late 1990s.


In 2011 they released, MarketCheck, formally known as InStore Mobile. The in-store survey application allows for two-way communication between the account rep and broker, allowing organizations to improve and track retail conditions.<ref>{{cite news|title=SMB Standout's - King's Hawaiian|url=http://www.consumergoods-digital.com/consumergoodstechnology/april_2015#pg7|accessdate=24 July 2015|agency=CGT|publisher=Edgell Communication}}</ref>
In 2013, RW3 released the BI Suite, a [[Business intelligence|business intelligence environment]] that enables rganizations to create views across departments and utilize multiple data sources to align sales strategies.<ref>{{cite news|title=The Analytics Advantage|url=http://www.consumergoods-digital.com/consumergoodstechnology/november_2014#pg12|accessdate=24 July 2015|agency=Consumer Goods Technology|publisher=Edgell Communication}}</ref>


⚫
In 2014 Smartcall was launched and marketed to the CPG industry. The application enables field sales reps to conduct traditional store calls and manage sales routes. It is packaged with MarketCheck into their InStore Execution Suite, providing retail execution and monitoring applications for the consumer goods industry.<ref>{{cite web|last1=Hagemeyer|first1=Dale|title=Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry|url=https://www.gartner.com/doc/2998123/market-guide-retail-execution-monitoring|website=Gartner|accessdate=4 August 2015}}</ref>
In 2013, their analytics and reporting team introduced the BI Suite. The suite is a [[Business intelligence|business intelligence environment]] that is capable of handling 4000+ MB of data. Organizations can create views across departments and utilize multiple data sources to align sales strategies.<ref>{{cite news|title=The Analytics Advantage|url=http://www.consumergoods-digital.com/consumergoodstechnology/november_2014#pg12|accessdate=24 July 2015|agency=Consumer Goods Technology|publisher=Edgell Communication}}</ref> Users can also access the environment on their mobile devices allowing reps access to analytics in the field.

⚫
In 2014 they released SmartCall, a sister application to MarketCheck that enables field sales reps to conduct traditional store calls and provides features such as route management and photo capture capability. RW3 packaged the SmartCall and MarketCheck applications into The InStore Execution Suite and made it available to the CPG industry in 2014. The Suite provides consumer goods manufactures with retail execution and monitoring applications for the consumer goods industry.<ref>{{cite web|last1=Hagemeyer|first1=Dale|title=Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry|url=https://www.gartner.com/doc/2998123/market-guide-retail-execution-monitoring|website=Gartner|accessdate=4 August 2015}}</ref>


== Products ==
== Products ==
RW3 offers four Saas products that are available to suppliers, manufactures, brokers, and retailers.
RW3 offers four SaaS products for the retail, wholesale, and B2B industries:


*'''MarketCheck''' - An application designed around the workflow of a field manager, users can access store specific surveys and other tools to help manage their brokers.
*'''MarketCheck''' - An application designed around the workflow of a field manager; enables users to access sales and analytics and other tools to help manage their brokers.
*'''SmartCall''' - An application designed around the workflow of a direct rep, users can organize their routes and prioritize their daily activities by account.
*'''SmartCall''' - An application designed around the workflow of a direct rep; enables users to organize their routes and daily activities.
*'''The BI Suite''' - A business intelligence environment that provides teams with device-agnostic reports and custom dashboards. The environment is capable of handling 4,000+MB data sets and is device agnostic.
*'''The BI Suite''' - A business intelligence environment that provides teams with device-agnostic reports and custom dashboards.
*'''PriceCheck''' - A specifically designed data collection application that allows reps to accurately collect in-store pricing and validate it with a two-stage data validation process while still inside the store.
*'''PriceCheck''' - A mobile data collection application that allows reps to collect in-store pricing and validate it with a two-stage data validation process.


==Markets==
==Markets==

Revision as of 02:38, 25 August 2016

RW3 Technologies, Inc.
Company typePrivately held company
IndustrySoftware, SaaS, consumer packaged goods
Founded1992
FounderBruce Nagle
HeadquartersBay Area, California, USA
Key people
  • Bruce Nagle (President & CEO)
  • Cal Closson (Senior VP)
  • Tom Garry (VP of Sales)
  • Cameron Flores (Dir of IT)
  • Deepika Kurl (Controller)
  • James Marrs (Dir of Eng)
ProductsMarketCheck, SmartCall, The BI Suite and PriceCheck
ServicesCPG Field Sales, Mobile Reporting, Custom Applications
Number of employees
45
Websitewww.rw3.com

RW3 Technologies is a software company that provides SaaS field sales, survey, and reporting applications for the consumer packaged goods (CPG) industry. It is headquartered in the Bay Area of California.

History

RW3 Technologies was founded in the Bay Area by Bruce Nagle...[1] Their primary focus was to streamline daily data entry processes for the sales industry.

In 1992, RW3 introduced one of the first Land-Line CPG broker sales systems that allowed for mobile data entry.[2] It was initially used in food brokerage, though eventually expanded to include functionality for the consumer packaged goods industry.[3]

In 2000, the company expanded its business model to include business-to-business account management.[4]

In 2010, the company began development of their first general SaaS product application since the late 1990s, and in 2011 they released an application called IInStore Mobile (now MarketCheck). The in-store survey application allows for two-way communication between the account rep and broker, allowing organizations to improve and track retail conditions.[5]

In 2013, RW3 released the BI Suite, a business intelligence environment that enables rganizations to create views across departments and utilize multiple data sources to align sales strategies.[6]

In 2014 Smartcall was launched and marketed to the CPG industry. The application enables field sales reps to conduct traditional store calls and manage sales routes. It is packaged with MarketCheck into their InStore Execution Suite, providing retail execution and monitoring applications for the consumer goods industry.[7]

Products

RW3 offers four SaaS products for the retail, wholesale, and B2B industries:

  • MarketCheck - An application designed around the workflow of a field manager; enables users to access sales and analytics and other tools to help manage their brokers.
  • SmartCall - An application designed around the workflow of a direct rep; enables users to organize their routes and daily activities.
  • The BI Suite - A business intelligence environment that provides teams with device-agnostic reports and custom dashboards.
  • PriceCheck - A mobile data collection application that allows reps to collect in-store pricing and validate it with a two-stage data validation process.

Markets

RW3 serves three primary markets:

  • Small to Blue Chip CPG Manufactures
  • CPG Marketing Merchandisers and Brokers
  • Small to Blue Chip Retailers

Awards

  • In 2015, RW3 was recognized by readers of Consumer Goods Technology magazine as a A Best-In-Class Service Provider of Retail Execution.[8]
  • In 2012, RW3 Technologies was named the Consumer Goods Technology Readers’ Choice Award Winner for #1 CRM Customer Experience.[9]
  • In 2009, RW3 Technologies was ranked by Consumer Goods Technology as One of the Top 27 Companies to Consider.[10]
  • In 2007, RW3 Technologies was awarded by Consumer Goods Technology the Outside The Box Industry Award, presented to vendors that just don't fit within today's business walls.[11]
  • In 2004, RW3 Technologies was ranked in the Top 50 Fastest Growing Companies, by the East Bay Business Times.[12]

References

  1. ^ Dvorak, Phred (26 July 2007). "Do-It-Yourself Consulting: CEOs Gather to Swap Tips". The Wall Street Journal. Retrieved 9 July 2015.
  2. ^ Borrego, Annie Marie. "Start-up Springboards". Inc. Retrieved 4 August 2015.
  3. ^ Costello, Daniel. "Curing An Open Wound". Destination CRM. CRM Magazine. Retrieved 4 August 2015.
  4. ^ Ackerman, Alliston. "National Tobacco Company Undergoes Sales Force Evolution". Consumer Goods Technology. Retrieved 24 July 2015.
  5. ^ "SMB Standout's - King's Hawaiian". Edgell Communication. CGT. Retrieved 24 July 2015.
  6. ^ "The Analytics Advantage". Edgell Communication. Consumer Goods Technology. Retrieved 24 July 2015.
  7. ^ Hagemeyer, Dale. "Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry". Gartner. Retrieved 4 August 2015.
  8. ^ "2015 Readers Choice: Retail Execution". Consumer Goods Technology. Retrieved 24 July 2015.
  9. ^ "2012 Readers' Choice: Customer Relationship Management". Edgell Communication. CGT. Retrieved 24 July 2015.
  10. ^ "2009 Readers' Choice Survey: Editors' Pick". Edgell Communication. CGT. Retrieved 24 July 2015.
  11. ^ "CGT Editors Pick - Outside The Box" (PDF). Edgell Communication. CGT. Retrieved 24 July 2015.
  12. ^ "50 companies earn fastest-growing status". Business Journal. San Francisco Business Times. Retrieved 24 July 2015.
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