Susumu Ogawa: Difference between revisions
added Category:1964 births →References |
wikifying →Degrees |
||
| Line 3: | Line 3: | ||
He was a student of [[Eric von Hippel]], and received a Ph.D. in Management from MIT, Sloan School of Management in 1998. Since September 2016, he serves as a research affiliate at Massachusetts Institute of Technology, [[MIT Sloan School of Management|Sloan School of Management]]. His specialty is innovation and marketing. |
He was a student of [[Eric von Hippel]], and received a Ph.D. in Management from MIT, Sloan School of Management in 1998. Since September 2016, he serves as a research affiliate at Massachusetts Institute of Technology, [[MIT Sloan School of Management|Sloan School of Management]]. His specialty is innovation and marketing. |
||
== |
== Education == |
||
Ogawa earned a Ph.D. in Management from [[Massachusetts Institute of Technology]]'s Sloan School of Management in February 1998.<ref>https://www.b.kobe-u.ac.jp/en/staff/ogawa.html</ref> He has an MA from Kobe University's School of Business Administration (1989), and a BA from Kobe's School of Business Administration (March 1987).{{cn}} |
|||
'''Massachusetts Institute of Technology''', Sloan School of Management |
|||
Ph.D. in Management. February 1998 |
|||
'''Kobe University (Japan),''' School of Business Administration |
|||
MA March 1989 |
|||
'''Kobe University (Japan)''', School of Business Administration |
|||
B.A. March 1987 |
|||
== Major Works == |
== Major Works == |
||
Revision as of 10:30, 12 September 2016
Susumu Ogawa (born in 1964) is a Professor of Innovation and Marketing, Graduate School of Business Administration, Kobe University, Japan.
He was a student of Eric von Hippel, and received a Ph.D. in Management from MIT, Sloan School of Management in 1998. Since September 2016, he serves as a research affiliate at Massachusetts Institute of Technology, Sloan School of Management. His specialty is innovation and marketing.
Education
Ogawa earned a Ph.D. in Management from Massachusetts Institute of Technology's Sloan School of Management in February 1998.[1] He has an MA from Kobe University's School of Business Administration (1989), and a BA from Kobe's School of Business Administration (March 1987).[citation needed]
Major Works
His paper with Frank Piller, “Collective Customer Commitment: Reducing the risks of new product development[2]” in MIT Sloan Management Review (2006) introduced a lot of cases about crowdsourcing and crowdfunding such as Elephant Design Company, MUJI, and threadless.com, and received an overwhelming feedback from international magazines including New York Times and Business Week.
In Fall 2011, his joint research project with Eric von Hippel and Jeroen de Jong, was published in MIT Sloan Management Review entitled as “The Age of the Consumer-Innovator[3]” . The research is the first to compare studies of consumer innovations among countries, namely United Kingdom, United States, and Japan.
His paper in International Journal of Research Marketing “User-generated versus designer-generated products: A performance assessment at MUJI[4]" (with Hidehiko Nishikawa and Martin Schreier) was selected as the runner-up of the best paper award.
References
- ^ https://www.b.kobe-u.ac.jp/en/staff/ogawa.html
- ^ "Reducing the Risks of New Product Development". Retrieved 2016-09-12.
- ^ "The Age of the Consumer-Innovator". Retrieved 2016-09-12.
- ^ Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu (2013-06-01). "User-generated versus designer-generated products: A performance assessment at Muji". International Journal of Research in Marketing. 30 (2): 160–167. doi:10.1016/j.ijresmar.2012.09.002.