Susumu Ogawa: Difference between revisions
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== Major Works == |
== Major Works == |
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His paper with Frank Piller, |
His paper with Frank Piller, “Reducing the risks of new product development”<ref>{{Cite web|url=http://sloanreview.mit.edu/article/reducing-the-risks-of-new-product-development/|title=Reducing the Risks of New Product Development|publisher=[[MIT Sloan Management Review]]|access-date=2016-09-12}}</ref> in ''[[MIT Sloan Management Review]]'' (2006) introduced a lot of cases about crowdsourcing and crowdfunding such as Elephant Design Company, MUJI, and [[Threadless|threadless.com]], and received an overwhelming feedback from international magazines including ''[[The New York Times]]'' and ''[[Business Week]]''. |
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In Fall 2011, his joint research project with Eric von Hippel and Jeroen de Jong, was published in ''MIT Sloan Management Review'' entitled as “The Age of the Consumer-Innovator”.<ref>{{Cite web|url=http://sloanreview.mit.edu/article/the-age-of-the-consumer-innovator/|title=The Age of the Consumer-Innovator|access-date=2016-09-12}}</ref> The research is the first to compare studies of consumer innovations among countries, namely United Kingdom, United States, and Japan. |
In Fall 2011, his joint research project with Eric von Hippel and Jeroen de Jong, was published in ''MIT Sloan Management Review'' entitled as “The Age of the Consumer-Innovator”.<ref>{{Cite web|url=http://sloanreview.mit.edu/article/the-age-of-the-consumer-innovator/|title=The Age of the Consumer-Innovator|access-date=2016-09-12}}</ref> The research is the first to compare studies of consumer innovations among countries, namely United Kingdom, United States, and Japan. |
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Revision as of 04:19, 13 September 2016
Susumu Ogawa | |
|---|---|
| Born | 1964 (age 60–61) |
| Alma mater | Massachusetts Institute of Technology (PhD, Management, 1998) |
| Occupation(s) | Professor of Innovation and Marketing, Kobe University |
| Website | https://www.b.kobe-u.ac.jp/en/staff/ogawa.html |
Susumu Ogawa (born 1964) is a Professor of Innovation and Marketing, Graduate School of Business Administration, Kobe University, Japan.
He was a student of Eric von Hippel, and received a Ph.D. in Management from MIT, Sloan School of Management in 1998. Since September 2016, he serves as a research affiliate at Massachusetts Institute of Technology, Sloan School of Management. His specialty is innovation and marketing.
Education
Ogawa earned a Ph.D. in Management from Massachusetts Institute of Technology's Sloan School of Management in February 1998.[1] He has an MA (1989) and a BA (March 1987) from Kobe University's School of Business Administration.[citation needed]
Major Works
His paper with Frank Piller, “Reducing the risks of new product development”[2] in MIT Sloan Management Review (2006) introduced a lot of cases about crowdsourcing and crowdfunding such as Elephant Design Company, MUJI, and threadless.com, and received an overwhelming feedback from international magazines including The New York Times and Business Week.
In Fall 2011, his joint research project with Eric von Hippel and Jeroen de Jong, was published in MIT Sloan Management Review entitled as “The Age of the Consumer-Innovator”.[3] The research is the first to compare studies of consumer innovations among countries, namely United Kingdom, United States, and Japan.
His paper in International Journal of Research in Marketing, “User-generated versus designer-generated products: A performance assessment at MUJI"[4] (with Hidehiko Nishikawa and Martin Schreier), was selected as the runner-up of the best paper award.
References
- ^ "Graduate School of Business Administration, KOBE UNIVERSITY｜Susumu Ogawa". b.kobe-u.ac.jp. Kobe University. Retrieved 12 September 2016.
- ^ "Reducing the Risks of New Product Development". MIT Sloan Management Review. Retrieved 2016-09-12.
- ^ "The Age of the Consumer-Innovator". Retrieved 2016-09-12.
- ^ Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu (2013-06-01). "User-generated versus designer-generated products: A performance assessment at Muji". International Journal of Research in Marketing. 30 (2): 160–167. doi:10.1016/j.ijresmar.2012.09.002.