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Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product.^[1] In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product^[2] or using a similar name.^[3]

References

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[1] Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel

[2] MD 2005:13

[3] SMH: Versace puts stopper in local wine of same name

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	'''Reputation parasitism''', reputation leeching or credibility leeching is a legal term regarding [[marketing]]. It refers to when one advertiser uses another [[brand]]'s good reputation to market his own product.<ref>[http://web.archive.org/web/20091201032354/http://www.affarsvarlden.se/affarsjuridik/article640109.ece Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel]</ref> In many places it is illegal to do so. For instance in [[Sweden]] it is outlawed according to ''Marknadsföringslagen'' ("[[Swedish Marketing Act]]") (1995:450). Examples include having a product in a design that is very similar to an existing product.<ref>[http://www.notisum.se/rnp/domar/md/MD005013.htm MD 2005:13]</ref> ~~It can also~~ be a similar name.<ref>[http://www.smh.com.au/articles/2003/03/30/1048962646215.html SMH: Versace puts stopper in local wine of same name]</ref>		'''Reputation parasitism''', reputation leeching or credibility leeching is a legal term regarding [[marketing]]. It refers to when one advertiser uses another [[brand]]'s good reputation to market his own product.<ref>[http://web.archive.org/web/20091201032354/http://www.affarsvarlden.se/affarsjuridik/article640109.ece Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel]</ref> In many places it is illegal to do so. For instance in [[Sweden]] it is outlawed according to ''Marknadsföringslagen'' ("[[Swedish Marketing Act]]") (1995:450). Examples include having a product in a design that is very similar to an existing product<ref>[http://www.notisum.se/rnp/domar/md/MD005013.htm MD 2005:13]</ref> or using a similar name.<ref>[http://www.smh.com.au/articles/2003/03/30/1048962646215.html SMH: Versace puts stopper in local wine of same name]</ref>

	== References ==		== References ==