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{{About|a freestanding fixture||Gondola (disambiguation)}}
{{About|a freestanding fixture||Gondola (disambiguation)}}
[[File:20110825 barvaux15.jpg|thumb|Freestanding display units in a supermarket]]
A '''gondola''' is a freestanding fixture used by retailers to display [[merchandise]]. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an [[endcap]].<ref>{{cite web|last=Waters|first=Shari|title=Gondola Shelving Unit|url=http://retail.about.com/od/storefixturesdisplays/ig/Store-Fixture-Photo-Gallery/Gondola-Shelving-Unit.htm|work=Retail Store Fixture Photo Guide|accessdate=2 September 2012}}</ref> In Europe gondola normally refers to double sided shop shelving.<ref name="shop shelves">{{cite web| title=What is Shop Shelving?|url=http://shop-shelves.co.uk|accessdate=15 June 2015}}</ref>
A '''gondola''' is a freestanding fixture used by retailers to display [[merchandise]]. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an [[endcap]].<ref>{{cite web|last=Waters|first=Shari|title=Gondola Shelving Unit|url=http://retail.about.com/od/storefixturesdisplays/ig/Store-Fixture-Photo-Gallery/Gondola-Shelving-Unit.htm|work=Retail Store Fixture Photo Guide|accessdate=2 September 2012}}</ref> In Europe gondola normally refers to double sided shop shelving.<ref name="shop shelves">{{cite web| title=What is Shop Shelving?|url=http://shop-shelves.co.uk|accessdate=15 June 2015}}</ref>



Revision as of 19:28, 21 November 2016

Freestanding display units in a supermarket

A gondola is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap.[1] In Europe gondola normally refers to double sided shop shelving.[2]

See also

References

  1. ^ Waters, Shari. "Gondola Shelving Unit". Retail Store Fixture Photo Guide. Retrieved 2 September 2012.
  2. ^ "What is Shop Shelving?". Retrieved 15 June 2015.