Serena Rees: Difference between revisions
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| nationality = [[British nationality law|British]] |
| nationality = [[British nationality law|British]] |
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| occupation = [[Businessperson|Businesswoman]] |
| occupation = [[Businessperson|Businesswoman]] |
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| spouse = [[Joseph Corré]] <small>( |
| spouse = [[Joseph Corré]] <small>(????-2007) divorced</small> |
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| children = 1 |
| children = 1 |
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| partner = [[Paul Simonon]] <small>(2007-present)</small> |
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}} |
}} |
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'''Serena Rees''' (born 14 March 1968)<ref>{{cite web|url=http://web.researcha.com/iccquery/detail/?did=6248941&c=uk |title=Researcha.co.uk - UK Company and Company Director Reports |publisher=Web.researcha.com |date= |accessdate=2012-02-23}}</ref> is a [[United Kingdom|British]] businesswoman best known for cofounding [[Agent Provocateur (lingerie)|Agent Provocateur]] with her then husband [[Joseph Corré]]. |
'''Serena Rees''' (born 14 March 1968)<ref>{{cite web|url=http://web.researcha.com/iccquery/detail/?did=6248941&c=uk |title=Researcha.co.uk - UK Company and Company Director Reports |publisher=Web.researcha.com |date= |accessdate=2012-02-23}}</ref> is a [[United Kingdom|British]] businesswoman best known for cofounding [[Agent Provocateur (lingerie)|Agent Provocateur]] with her then husband [[Joseph Corré]]. |
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==Early life== |
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An adopted daughter of Indian parents, Rees was working as a model in Chelsea,<ref>http://www.telegraph.co.uk/comment/personal-view/3640836/Panty-politics.html</ref> when in a nightclub in 1992 she met Joseph Corré, [[Vivienne Westwood]] and [[Malcolm McLaren]]'s son. |
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==Agent Provocateur== |
==Agent Provocateur== |
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Rees - tired of seeing women dressed in drab undergarments - came up with an idea to start a lingerie store that was filled with |
Rees - tired of seeing women dressed in drab undergarments - came up with an idea to start a lingerie store that was filled with colourful and fashion-forward lingerie. In partnership with Corre, a former employee of his mother's business, in 1994 the two partners opened Agent Provocateur on Broadwick Street, [[Soho]]. This was a pure retail shop which bought-in stock, and neither business partner initially had any intentions of designing lingerie. However, after having difficulties finding attire they liked, they started their own line.<ref name="independent1">[http://www.independent.co.uk/news/people/profiles/joe-correacute-and-serena-rees-sex-and-the-city-649844.html] {{webarchive |url=https://web.archive.org/web/20110502011312/http://www.independent.co.uk/news/people/profiles/joe-correacute-and-serena-rees-sex-and-the-city-649844.html |date=May 2, 2011 }}</ref> |
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Since 1994, Agent Provocateur grew into a brand spanning into 13 different countries with over 30 stores. Rees made sure to cater to a celebrity clientele by enforcing a strict confidentiality policy.<ref name="independent1"/> Consequently, all employees sign confidentiality agreements not to talk about clients. Due to their popularity among celebrities, the brand often features celebrity models such as [[Kate Moss]].<ref>{{cite news|url=http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/5035993/Agent-Provocateur-says-lingerie-sales-hold-up.html |title=Agent Provocateur says lingerie sales hold up |publisher=Telegraph |date= 2009-03-23|accessdate=2012-02-23 |location=London |first=Amy |last=Wilson}}</ref> |
Since 1994, Agent Provocateur grew into a brand spanning into 13 different countries with over 30 stores. Rees made sure to cater to a celebrity clientele by enforcing a strict confidentiality policy.<ref name="independent1"/> Consequently, all employees sign confidentiality agreements not to talk about clients. Due to their popularity among celebrities, the brand often features celebrity models such as [[Kate Moss]].<ref>{{cite news|url=http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/5035993/Agent-Provocateur-says-lingerie-sales-hold-up.html |title=Agent Provocateur says lingerie sales hold up |publisher=Telegraph |date= 2009-03-23|accessdate=2012-02-23 |location=London |first=Amy |last=Wilson}}</ref> |
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After Rees left Corre for ex-Clash bassist [[Paul Simonon]] in 2007, the to-be divorced couple agreed in the same year to sell Agent Provocateur to [[private equity]] house [[3i]] for £60m.<ref>{{cite news|last=Attwood |first=Karen |url=http://www.independent.co.uk/news/business/news/agent-provocateur-sold-to-private-equity-firm-3i-for-pound60m-400593.html |title=Agent Provocateur sold to private equity firm 3i for £60m - Business News - Business |publisher=The Independent |date=2007-11-16 |accessdate=2012-02-23 |location=London}}</ref> |
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==Other business ventures== |
==Other business ventures== |
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Rees then started Cocomaya, a bakery and chocolatier with several branches in London, where she resides with her daughter and partner Simonon.<ref>{{cite news|author=Interviews by Rhiannon Harries |url=http://www.independent.co.uk/news/people/profiles/how-we-met-joel-bernstein--serena-rees-1824089.html |title=How We Met: Joel Bernstein & Serena Rees - Profiles - People |publisher=The Independent |date=2009-11-22 |accessdate=2012-02-23 |location=London}}</ref> |
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==References== |
==References== |
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Revision as of 11:04, 27 November 2016
Serena Rees | |
|---|---|
| Born | 14 March 1968 |
| Nationality | British |
| Occupation | Businesswoman |
| Spouse | Joseph Corré (????-2007) divorced |
| Partner | Paul Simonon (2007-present) |
| Children | 1 |
Serena Rees (born 14 March 1968)[1] is a British businesswoman best known for cofounding Agent Provocateur with her then husband Joseph Corré.
Early life
An adopted daughter of Indian parents, Rees was working as a model in Chelsea,[2] when in a nightclub in 1992 she met Joseph Corré, Vivienne Westwood and Malcolm McLaren's son.
Agent Provocateur
Rees - tired of seeing women dressed in drab undergarments - came up with an idea to start a lingerie store that was filled with colourful and fashion-forward lingerie. In partnership with Corre, a former employee of his mother's business, in 1994 the two partners opened Agent Provocateur on Broadwick Street, Soho. This was a pure retail shop which bought-in stock, and neither business partner initially had any intentions of designing lingerie. However, after having difficulties finding attire they liked, they started their own line.[3]
Since 1994, Agent Provocateur grew into a brand spanning into 13 different countries with over 30 stores. Rees made sure to cater to a celebrity clientele by enforcing a strict confidentiality policy.[3] Consequently, all employees sign confidentiality agreements not to talk about clients. Due to their popularity among celebrities, the brand often features celebrity models such as Kate Moss.[4]
After Rees left Corre for ex-Clash bassist Paul Simonon in 2007, the to-be divorced couple agreed in the same year to sell Agent Provocateur to private equity house 3i for £60m.[5]
Other business ventures
Rees then started Cocomaya, a bakery and chocolatier with several branches in London, where she resides with her daughter and partner Simonon.[6]
References
- ^ "Researcha.co.uk - UK Company and Company Director Reports". Web.researcha.com. Retrieved 2012-02-23.
- ^ http://www.telegraph.co.uk/comment/personal-view/3640836/Panty-politics.html
- ^ a b [1] Archived May 2, 2011, at the Wayback Machine
- ^ Wilson, Amy (2009-03-23). "Agent Provocateur says lingerie sales hold up". London: Telegraph. Retrieved 2012-02-23.
- ^ Attwood, Karen (2007-11-16). "Agent Provocateur sold to private equity firm 3i for £60m - Business News - Business". London: The Independent. Retrieved 2012-02-23.
- ^ Interviews by Rhiannon Harries (2009-11-22). "How We Met: Joel Bernstein & Serena Rees - Profiles - People". London: The Independent. Retrieved 2012-02-23.