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'''EyeFitU''' is a Zurich based company using app based technology that lets users create a profile of their clothing measurements and matches this against sizing charts from thousands of brands, filtering online shopping results down to the items most likely to fit. <ref name=[https://www.ft.com/content/536a4870-33d7-11e6-bda0-04585c31b153 Fashion turns to data analytics to cut number of returned items], Financial Times, October 5, 2016</ref> |
'''EyeFitU''' is a Zurich based company using app based technology that lets users create a profile of their clothing measurements and matches this against sizing charts from thousands of brands, filtering online shopping results down to the items most likely to fit. <ref name="founders">[https://www.ft.com/content/536a4870-33d7-11e6-bda0-04585c31b153 Fashion turns to data analytics to cut number of returned items], Financial Times, October 5, 2016</ref> |
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==History and background== |
==History and background== |
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Revision as of 20:18, 2 December 2016
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| Founded | Zurich, Switzerland |
|---|---|
| Area served | Worldwide |
| Founder(s) | Isabelle Ohnemus |
| Key people | Isabelle Ohnemus, CEO Henrik Steffensen, COO |
| URL | eyefitu |
| Launched | December 2012 |
EyeFitU is a Zurich based company using app based technology that lets users create a profile of their clothing measurements and matches this against sizing charts from thousands of brands, filtering online shopping results down to the items most likely to fit. [1]
History and background
Isabelle Ohnemus founded EYEFITU on the 12th of December 2012. To get quick access to highly talented software developers and to remain flexible, EYEFITU started up by working with Ergon Informatik AG in Zürich, Switzerland, an award-winning, respected, experienced and knowledgeable software company and system integrator for large corporations and successful start-ups. Together with Ergon, a significant effort went into development and prototyping of QR-/Bar-code scanning capabilities, a feature that will be appealing when brands and retailers start attaching garment data to these and to fashion print. In order to reduce costs, speed-up and keep development of our App/Platform agile, we are now working with Ciklum, a Danish software company with a big development center in Minsk, Belarus and with whom the EYEFITU team has worked with previously.
Isabelle Ohnemus, Founder and CEO. Born in Geneva. Lived her first 18 years in 8 countries and 3 continents, fluent in 6 languages. University studies in Geneva: BA in Economics and Marketing.
Platform and functionality
Sizing Methodology
The Problem - Sizing Apparel brands don’t use standardized sizing. Sizing across brands and countries is inconsistent. Brands increasingly use Vanity Sizing or size inflation. Shoppers don’t know their measurements. [1]
The user enters gender, height and weight to get size recommendations for all brands. For more precise recommendations, the user can enter body measurements. If a user happens to know her or his correct size for a certain garment type or brand, these can be entered alongside the EYEFITU recommendations. By incorporating this user generated content, the algorithm is continuously improved
In order to give sizing recommendations, we match user body sizes, measures and preferences with the sizing of the clothing. We are using a combination of information provided by users, brands/retailers, statistical data and crowdsourcing to provide the most accurate sizing recommendations. User data We capture user data in various ways: The user provides gender, age, height and weight in order to get sizing recommendations. Our system statistically correlates this information with a large database of human body measurements and automatically fills it into the user profile. Users provide their actual body measures using a measuring tape. This is more accurate but only a limited number of users will use a measuring tape. Shopping history and sizing preferences. Consumers can specify their preferred size for brands and garments. Based on big data/crowdsourcing, groups of users with similar profiles and sizing preferences act as sizing recommendations for other users with similar profiles. By incorporating this user-generated content, the algorithm is continuously improved. This is in fact crowdsourcing of virtual size charts. As technology improves, we will be able to use input from body scanners and photos.
Sharing Users can share their fashion profiles (size information – not personal information) with friends and family to allow gifting in the right size. They will also be able to create wish lists of the most wanted fashion items and share these socially on Facebook and other social media. This will engage users and make the App feel more personal to them. This will trigger worth of mouth growth.
Personalization
The personalization aspect of EYEFITU is unique because it offers shoppers the ability to:
Create their individual shop with their favorite brands.
Browse and shop clothing in their size selected from hundreds of brands and online stores on one platform.
See what is relevant to them according to their size preferences.
Have immediate access to deals and discounts.
References
- ^ a b Fashion turns to data analytics to cut number of returned items, Financial Times, October 5, 2016 Cite error: The named reference "founders" was defined multiple times with different content (see the help page).