Evidon, Inc.: Difference between revisions
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{{Infobox company |
{{Infobox company |
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| name = |
| name = Evidon, Inc. |
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| logo = |
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| logo = Ghostery-Logo-White-Background-Black-Type.png |
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| logo_size = 250px |
| logo_size = 250px |
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| type = Private |
| type = Private |
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| location = [[New York City]], [[New York (state)|New York]], United States |
| location = [[New York City]], [[New York (state)|New York]], United States |
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| founders = Scott Meyer (CEO) <br/> Colin O'Malley (former CSO)<br/> Ed Kozek (CTO) |
| founders = Scott Meyer (CEO) <br/> Colin O'Malley (former CSO)<br/> Ed Kozek (CTO) |
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| industry = [[ |
| industry = [[Market intelligence]]<br/>[[Regulatory compliance|Compliance]] |
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| homepage = {{official website|http://www. |
| homepage = {{official website|http://www.evidon.com/}} |
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'''Evidon''' (formerly '''Ghostery, Inc.''' and '''The Better Advertising Project''') is a [[New York City]]-based company dealing in enterprise marketing analytics and [[Regulatory compliance|compliance]] services. |
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It was previously the owner of the anti-tracking browser extension [[Ghostery]], which it sold to the German, [[Mozilla]]-backed company [[Cliqz]] in February 2017. |
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'''Ghostery, Inc.''' (formerly '''Evidon''' and '''The Better Advertising Project''') is a software company headquartered in New York City, United States, with offices in Sandy, UT and London, UK. The company primarily develops software products and services oriented towards digital experience, internet privacy, and market intelligence. Ghostery is best known for making the [[Ghostery]] proprietary freeware privacy-related browser extension which is available on Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Safari. They also have a mobile app available on iOS and Android. It enables users to easily detect and control online advertising and tracking technologies, which are objects embedded in a web page, invisible to the user, which allow collection of the user's browsing habits. |
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==History== |
==History== |
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The company was founded in 2009 as The Better Advertising Project by Scott Meyer (former CEO and President of About.com), Ed Kozek (former VP of Engineering and Product at Right Media) and Colin O'Malley (former VP of Strategic Partnerships and Programs at TRUSTe), and financially backed by Warburg Pincus. |
The company was founded in 2009 as The Better Advertising Project by Scott Meyer (former CEO and President of About.com), Ed Kozek (former VP of Engineering and Product at Right Media) and Colin O'Malley (former VP of Strategic Partnerships and Programs at TRUSTe), and financially backed by Warburg Pincus. Its goal was to develop a compliance system for [[AdChoices]], a self-regulatory program for use of [[behavioral advertising]] by the [[online advertising]] industry.<ref name=gigaom-research>{{cite news| url=https://gigaom.com/2010/01/19/419-ad-regulation-startup-better-advertising-buys-tracking-tool-ghostery/|title= Behavioral Ad Regulation Startup Better Advertising Buys Tracking Tool Ghostery |date=2010-01-19}}</ref> Better Advertising acquired the [[Ghostery]] browser extension from David Cancel in January 2009.<ref name="gigaom-research"/> |
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Better Advertising acquired the Ghostery browser extension from David Cancel in January 2009.<ref name="gigaom-research"/> |
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In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.<ref name=adexchanger-evidon>{{cite web|title=Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement|url=http://www.adexchanger.com/online-advertising/evidon/|work=Ad Exchanger|accessdate=4 May 2014}}</ref><ref name=adweek-acclerates>{{cite web|title=Web Privacy Self-Regulation Accelerates|url=http://www.adweek.com/news/technology/web-privacy-self-regulation-accelerates-125397|work=Adweek|date=13 January 2011|accessdate=4 May 2014}}</ref> |
In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.<ref name=adexchanger-evidon>{{cite web|title=Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement|url=http://www.adexchanger.com/online-advertising/evidon/|work=Ad Exchanger|accessdate=4 May 2014}}</ref><ref name=adweek-acclerates>{{cite web|title=Web Privacy Self-Regulation Accelerates|url=http://www.adweek.com/news/technology/web-privacy-self-regulation-accelerates-125397|work=Adweek|date=13 January 2011|accessdate=4 May 2014}}</ref> |
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In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented |
In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented software. The company planned to increase its focus on enterprise-oriented solutions for digital experience management, managing [[cloud advertising]], and managing privacy compliance.<ref name=adage-ghosteryrename>{{cite web|title=Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery|url=http://adage.com/article/datadriven-marketing/ghostery-turns-privacy-tool-b-b-data-leak-tracker/292698/|work=AdAge|date=21 April 2014|accessdate=4 May 2014}}</ref><ref name=adexchanger-ghostery>{{cite web|title=Evidon Rebrands As Ghostery, Focuses On Enterprise Tools|url=http://www.adexchanger.com/data-exchanges/evidon-rebrands-as-ghostery-focuses-on-marketing-cloud-management/|work=Ad Exchanger|accessdate=4 May 2014}}</ref> |
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On February 15, 2017, the Ghostery service and software was sold to [[Cliqz]] for an undisclosed amount. The company subsequently changed its name back to Evidon.<ref name="verge-ghosterysold">{{cite web|title=Ghostery has been bought by the developer of a privacy-focused browser|url=http://www.theverge.com/2017/2/15/14622484/ghostery-ad-tracking-plug-in-cliqz|website=The Verge|publisher=Vox Media|accessdate=16 February 2017}}</ref> |
On February 15, 2017, the Ghostery service and software was sold to [[Cliqz]] for an undisclosed amount. The company subsequently changed its name back to Evidon.<ref name="verge-ghosterysold">{{cite web|title=Ghostery has been bought by the developer of a privacy-focused browser|url=http://www.theverge.com/2017/2/15/14622484/ghostery-ad-tracking-plug-in-cliqz|website=The Verge|publisher=Vox Media|accessdate=16 February 2017}}</ref> |
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==See also== |
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*[[Online advertising]] |
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==References== |
==References== |
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Revision as of 06:25, 16 February 2017
| Company type | Private |
|---|---|
| Industry | Market intelligence Compliance |
| Founded | 2009 |
| Founders | Scott Meyer (CEO) Colin O'Malley (former CSO) Ed Kozek (CTO) |
| Headquarters | New York City, New York, United States |
| Website | Official website |
+ Evidon (formerly Ghostery, Inc. and The Better Advertising Project) is a New York City-based company dealing in enterprise marketing analytics and compliance services.
It was previously the owner of the anti-tracking browser extension Ghostery, which it sold to the German, Mozilla-backed company Cliqz in February 2017.
History
The company was founded in 2009 as The Better Advertising Project by Scott Meyer (former CEO and President of About.com), Ed Kozek (former VP of Engineering and Product at Right Media) and Colin O'Malley (former VP of Strategic Partnerships and Programs at TRUSTe), and financially backed by Warburg Pincus. Its goal was to develop a compliance system for AdChoices, a self-regulatory program for use of behavioral advertising by the online advertising industry.[1] Better Advertising acquired the Ghostery browser extension from David Cancel in January 2009.[1]
In January 2011, the company re-branded as Evidon, a variation of the word "evident". Meyer argued that the previous name had made more sense in the past due to the experimental nature of its product, and that the company needed a more "clear" identity to reflect its professional operation.[2][3]
In April 2014, Evidon was re-branded as Ghostery, Inc., unifying its branding with the consumer-oriented software. The company planned to increase its focus on enterprise-oriented solutions for digital experience management, managing cloud advertising, and managing privacy compliance.[4][5]
On February 15, 2017, the Ghostery service and software was sold to Cliqz for an undisclosed amount. The company subsequently changed its name back to Evidon.[6]
References
- ^ a b "Behavioral Ad Regulation Startup Better Advertising Buys Tracking Tool Ghostery". 2010-01-19.
- ^ "Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement". Ad Exchanger. Retrieved 4 May 2014.
- ^ "Web Privacy Self-Regulation Accelerates". Adweek. 13 January 2011. Retrieved 4 May 2014.
- ^ "Seeing Opportunity With Data-Haunted Marketers, Evidon Changes Name to Ghostery". AdAge. 21 April 2014. Retrieved 4 May 2014.
- ^ "Evidon Rebrands As Ghostery, Focuses On Enterprise Tools". Ad Exchanger. Retrieved 4 May 2014.
- ^ "Ghostery has been bought by the developer of a privacy-focused browser". The Verge. Vox Media. Retrieved 16 February 2017.