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2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's [[underwear]], [[swimwear]], [[Sock|socks]], and [[Watch|watches]]. The company was founded in 1991 by Gregory Sovell<ref>{{Cite news|title = Changes in the Marketing of Men’s Underwear|url = http://www.nytimes.com/2013/05/23/fashion/changes-in-the-marketing-of-mens-underwear.html|newspaper = The New York Times|date = 2013-05-22|access-date = 2016-01-24|issn = 0362-4331|first = Eric|last = Wilson}}</ref> and is headquartered in [[New York City]].
2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's [[underwear]], [[swimwear]], [[Sock|socks]], and [[Watch|watches]]. The company was founded in 1991 by Gregory Sovell<ref>{{Cite news|title = Changes in the Marketing of Men’s Underwear|url = https://www.nytimes.com/2013/05/23/fashion/changes-in-the-marketing-of-mens-underwear.html|newspaper = The New York Times|date = 2013-05-22|access-date = 2016-01-24|issn = 0362-4331|first = Eric|last = Wilson}}</ref> and is headquartered in [[New York City]].
==History==
==History==
2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(X)IST is Jason Scarlatti.<ref>Elliot, Stuart. [http://mediadecoder.blogs.nytimes.com/2010/05/13/2xist-will-xist-again-in-print/ "2(x)ist Will 'Xist' Again in Print''], ''New York Times'', May 13, 2010.</ref> The 2(X)IST headquarters is located in [[midtown Manhattan]] in New York City.
2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(X)IST is Jason Scarlatti.<ref>Elliot, Stuart. [http://mediadecoder.blogs.nytimes.com/2010/05/13/2xist-will-xist-again-in-print/ "2(x)ist Will 'Xist' Again in Print''], ''New York Times'', May 13, 2010.</ref> The 2(X)IST headquarters is located in [[midtown Manhattan]] in New York City.

Revision as of 03:40, 26 February 2017

2(X)IST
Company typePrivate
IndustryFashion
Founded1991
HeadquartersNew York, USA
ProductsMen's underwear, activewear, swimwear, clothing, and fashion accessory

2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, socks, and watches. The company was founded in 1991 by Gregory Sovell[1] and is headquartered in New York City.

History

2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. Today, the creative director for 2(X)IST is Jason Scarlatti.[2] The 2(X)IST headquarters is located in midtown Manhattan in New York City.

Notes

  1. ^ Wilson, Eric (2013-05-22). "Changes in the Marketing of Men's Underwear". The New York Times. ISSN 0362-4331. Retrieved 2016-01-24.
  2. ^ Elliot, Stuart. "2(x)ist Will 'Xist' Again in Print, New York Times, May 13, 2010.
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