Britannia Music Club: Difference between revisions
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'''Britannia Music Club''' (1969-2007) was a British mail-order company owned by [[PolyGram]] which sponsored the [[Brit Awards]]. The company was acquired by [[Universal Music Group]] as part of PolyGram in 1998, and closed in 2007.<ref>Billboard - 23 Dec 2000 - Page 64 Vol. 112, n° 52 - Magazine "Mark Williamson, marketing director of Britannia Music, which sponsored the Brit Awards for 10 years, says, "I think 'Record Of The Year' "</ref><ref>Billboard - 4 nov. 1995 - Page 67 Vol. 107, n° 44 - Magazine "PolyGram-owned mail-order company Britannia Music Club is in the "final stages" of negotiations with the BPI, which organizes the Brit Awards, to renew its sponsorship of the event, according to Britannia chairman John Nelligan. Britannia "</ref> The direct marketing format was to offer an unbeatable discounted offer from PolyGram's catalogue, such as an offer of four albums for £1 each - or [[Georg Solti|Solti]]'s recording of [[Wagner]]'s [[The Ring of the Nibelung|Ring]] for the Britannia Classical Club - which then required the member to buy six CDs in the first year and three in the second year at full price |
'''Britannia Music Club''' (1969-2007) was a British mail-order company owned by [[PolyGram]] which sponsored the [[Brit Awards]]. The company was acquired by [[Universal Music Group]] as part of PolyGram in 1998, and closed in 2007.<ref>Billboard - 23 Dec 2000 - Page 64 Vol. 112, n° 52 - Magazine "Mark Williamson, marketing director of Britannia Music, which sponsored the Brit Awards for 10 years, says, "I think 'Record Of The Year' "</ref><ref>Billboard - 4 nov. 1995 - Page 67 Vol. 107, n° 44 - Magazine "PolyGram-owned mail-order company Britannia Music Club is in the "final stages" of negotiations with the BPI, which organizes the Brit Awards, to renew its sponsorship of the event, according to Britannia chairman John Nelligan. Britannia "</ref> The direct marketing format was to offer an unbeatable discounted offer from PolyGram's catalogue, such as an offer of four albums for £1 each - or [[Georg Solti|Solti]]'s recording of [[Wagner]]'s [[The Ring of the Nibelung|Ring]] for the Britannia Classical Club - which then required the member to buy six CDs in the first year and three in the second year at full price before fleecing you dry for the rest of your subscription period. Everyone who joined inevitably ended up with a copy of [[Meat Loaf]]'s [[Bat Out Of Hell]], whether they wanted it or not. Together with bonus offers, the company also engaged in on-line sales from 1998-2007.<ref>Mobilizing the Information Society Page 193 Robin Mansell, William Edward Steinmueller - 2000 "The Britannia Music Club entered the on-line market in early 1998 although its Marketing Director believed that there would be few advantages in being an early"</ref><ref>Billboard - 23 jan. 1999 - Page 103 Vol. 111, n° 4 "Among other changes in the U.K.: • Sales forces will be combined, although not necessarily as one team; • PolyGram's distribution will be reorganized to take on Universal's catalog; • Direct-mail operator Britannia Music will not be affected; ..."</ref><ref>Billboard - 25 Dec 1999 - 1 janv. 2000 - Page 90 "In the year ending in June, both companies are said to have had combined sales of $460 million and an operating profit of $50 million. Sales of $480 million are forecast for the year to June 2000. Britannia, launched in 1969 by Poly Gram, has ..."</ref> The Club is mentioned in the song "[[Uffington Wassail]]" on the 2000 album ''Trouble over Bridgwater'' by Half Man Half Biscuit. |
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==References== |
==References== |
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Revision as of 18:08, 18 April 2017
Britannia Music Club (1969-2007) was a British mail-order company owned by PolyGram which sponsored the Brit Awards. The company was acquired by Universal Music Group as part of PolyGram in 1998, and closed in 2007.[1][2] The direct marketing format was to offer an unbeatable discounted offer from PolyGram's catalogue, such as an offer of four albums for £1 each - or Solti's recording of Wagner's Ring for the Britannia Classical Club - which then required the member to buy six CDs in the first year and three in the second year at full price before fleecing you dry for the rest of your subscription period. Everyone who joined inevitably ended up with a copy of Meat Loaf's Bat Out Of Hell, whether they wanted it or not. Together with bonus offers, the company also engaged in on-line sales from 1998-2007.[3][4][5] The Club is mentioned in the song "Uffington Wassail" on the 2000 album Trouble over Bridgwater by Half Man Half Biscuit.
References
- ^ Billboard - 23 Dec 2000 - Page 64 Vol. 112, n° 52 - Magazine "Mark Williamson, marketing director of Britannia Music, which sponsored the Brit Awards for 10 years, says, "I think 'Record Of The Year' "
- ^ Billboard - 4 nov. 1995 - Page 67 Vol. 107, n° 44 - Magazine "PolyGram-owned mail-order company Britannia Music Club is in the "final stages" of negotiations with the BPI, which organizes the Brit Awards, to renew its sponsorship of the event, according to Britannia chairman John Nelligan. Britannia "
- ^ Mobilizing the Information Society Page 193 Robin Mansell, William Edward Steinmueller - 2000 "The Britannia Music Club entered the on-line market in early 1998 although its Marketing Director believed that there would be few advantages in being an early"
- ^ Billboard - 23 jan. 1999 - Page 103 Vol. 111, n° 4 "Among other changes in the U.K.: • Sales forces will be combined, although not necessarily as one team; • PolyGram's distribution will be reorganized to take on Universal's catalog; • Direct-mail operator Britannia Music will not be affected; ..."
- ^ Billboard - 25 Dec 1999 - 1 janv. 2000 - Page 90 "In the year ending in June, both companies are said to have had combined sales of $460 million and an operating profit of $50 million. Sales of $480 million are forecast for the year to June 2000. Britannia, launched in 1969 by Poly Gram, has ..."