Earned media: Difference between revisions
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'''Earned media''' (or '''free media''') is [[publicity]] for [[political campaign]]s gained through [[newspaper]] articles, TV news stories, web news, letters to the editor, op-ed pieces, and "[[fast polls]]" on [[TV]] and the [[Internet]], as opposed to [[paid media]], which is publicity gained through advertising. |
'''Earned media''' (or '''free media''') is [[publicity]] for [[political campaign]]s gained through [[newspaper]] articles, TV news stories, web news, letters to the editor, op-ed pieces, and "[[fast polls]]" on [[TV]] and the [[Internet]], as opposed to [[paid media]], which is publicity gained through advertising. |
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==References== |
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* http://www.nhtsa.dot.gov/people/outreach/SafeSobr/19qp/sect1/page4.html |
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* http://www.wordspy.com/words/earnedmedia.asp |
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Revision as of 12:24, 30 September 2006
Earned media (or free media) is publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the Internet, as opposed to paid media, which is publicity gained through advertising.
References
- http://www.nhtsa.dot.gov/people/outreach/SafeSobr/19qp/sect1/page4.html
- http://www.wordspy.com/words/earnedmedia.asp
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