Amber Leaf

Amber Leaf

Box with Papers & Filter Tips 12.5g
Product type	Rolling tobacco
Owner	Imperial Tobacco
Introduced	1847

Amber Leaf is a brand of rolling tobacco. It is a product of the Gallagher Group division of Japan Tobacco. As of May 2016, Amber Leaf tobacco is available in 30g boxes which include papers and filters, 30g pouches with rolling papers and 50g pouches with rolling papers. It is very popular with 'sesh gremlins' in the United Kingdom, who enjoy a 'rollie' washed down with a swig of the lands finest beverage, buckfast- know to many as bucky

Amber Leaf rolling tobacco is most popular among 16 to 35-year-olds in Japan, USA, Ireland and the United Kingdom. It has gained cult status with many Irish youths, many of whom were very disappointed when the Irish government banned the sale of the 12.5 gram pouch among other RYO tobacco products.

Editions

Amber leaf has more than its original edition. In 2012 Amber leaf released "Amber leaf blonde" in the UK. Amber leaf blonde was made to provide adult smokers with a smoother taste by using a premium quality Virginian blend of tobacco. According to the head of JTI's communication’s (Jeremy Blackburn) “Unlike traditional RYO tobacco, the blend of which is typically dark in colour, Blonde uses a pale coloured Virginia blend to provide a smooth taste. It’ll not only appeal to existing adult RYO smokers, but also the growing number of existing adult dual smokers looking for an RYO product to switch to.”