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==Overview==
==Overview==
Crowdspring was co-founded in May 2007 by Ross Kimbarovsky and Michael Samson.<ref name=forbes/> Crowdspring launched its online marketplace publicly in May 2008. Crowdspring is based in Chicago.<ref>[http://www.chicagotribune.com/business/chi-mon-crowd-sourcing-crowdsprisep01,0,7478496.story Creative designs, ideas get chance to stand out at CrowdSpring ]</ref><ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=45244460 Company snapshot] Businessweek</ref><ref>[http://cs.condenet.com/smallbizprogram/wordpress/?p=54 Crowdsourced Design: Is Crowdspring the next iStockPhoto?]</ref><ref>[http://www.informationweek.com/blog/main/archives/2009/07/reviewcam_crowd.html;jsessionid=5VYS54D3JD50DQE1GHPCKHWATMY32JVN review] Information Week</ref><ref>Christopher Steiner [http://www.forbes.com/forbes/2009/0216/062.html The Creativity of Crowds] February 16, 2009 Forbes</ref><ref>Rafe Needleman [http://news.cnet.com/8301-17939_109-9967692-2.html CrowdSpring leverages weasel economics] June 12, 2008 CNet</ref>
Crowdspring was co-founded in May 2007 by Ross Kimbarovsky and Michael Samson.<ref name=forbes/> Crowdspring launched its online marketplace publicly in May 2008. Crowdspring is based in Chicago.<ref>{{cite web|url=http://www.chicagotribune.com/business/chi-mon-crowd-sourcing-crowdsprisep01,0,7478496.story|title=Creative designs, ideas get chance to stand out at CrowdSpring |publisher=|accessdate=14 July 2017}}</ref><ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=45244460 Company snapshot] Businessweek</ref><ref>[http://cs.condenet.com/smallbizprogram/wordpress/?p=54 Crowdsourced Design: Is Crowdspring the next iStockPhoto?]</ref><ref>[http://www.informationweek.com/blog/main/archives/2009/07/reviewcam_crowd.html;jsessionid=5VYS54D3JD50DQE1GHPCKHWATMY32JVN review] Information Week</ref><ref>Christopher Steiner [http://www.forbes.com/forbes/2009/0216/062.html The Creativity of Crowds] February 16, 2009 Forbes</ref><ref>Rafe Needleman [http://news.cnet.com/8301-17939_109-9967692-2.html CrowdSpring leverages weasel economics] June 12, 2008 CNet</ref>


More than 100,000 graphic designers and writers from 200 countries work on Crowdspring.<ref>[http://www.crowdspring.com Crowdspring homepage]</ref> Unlike traditional marketplaces, where buyers select from among bids and proposals, Crowdspring uses an innovative business model - buyers select from among actual designs to the buyer's specification, submitted by multiple designers. Buyers average more than 110 designs per project.<ref>[http://www.crowdspring.com] Crowdspring Stat Bar</ref> Buyers make payment before the work is completed, rather than after.<ref>{{cite web|title=CrowdSpring leverages weasel economics|url=https://www.cnet.com/news/crowdspring-leverages-weasel-economics/|website=CNet|date=June 12, 2008}}</ref>
More than 100,000 graphic designers and writers from 200 countries work on Crowdspring.<ref>{{cite web|url=http://www.crowdspring.com|title=crowdSPRING|website=www.crowdspring.com|accessdate=14 July 2017}}</ref> Unlike traditional marketplaces, where buyers select from among bids and proposals, Crowdspring uses an innovative business model - buyers select from among actual designs to the buyer's specification, submitted by multiple designers. Buyers average more than 110 designs per project.<ref>[http://www.crowdspring.com] Crowdspring Stat Bar</ref> Buyers make payment before the work is completed, rather than after.<ref>{{cite web|title=CrowdSpring leverages weasel economics|url=https://www.cnet.com/news/crowdspring-leverages-weasel-economics/|website=CNet|date=June 12, 2008}}</ref>


Crowdspring handles full project management, file transfer, payment, legal contracts, and communication (public and private). Designers can create profiles and create portfolios on the site. The Crowdspring marketplace offers comprehensive feedback, statistics, ratings, and community forums. Crowdspring offers all buyers a money back guarantee <ref>[http://blog.crowdspring.com/2009/06/22/how-does-crowdspring-protect-intellectual-property/] How Does Crowdspring Protect Intellectual Property</ref><ref>[http://blog.crowdspring.com/2009/07/14/crowdspring-by-the-numbers] Crowdspring By The Numbers</ref>
Crowdspring handles full project management, file transfer, payment, legal contracts, and communication (public and private). Designers can create profiles and create portfolios on the site. The Crowdspring marketplace offers comprehensive feedback, statistics, ratings, and community forums. Crowdspring offers all buyers a money back guarantee <ref>[http://blog.crowdspring.com/2009/06/22/how-does-crowdspring-protect-intellectual-property/] How Does Crowdspring Protect Intellectual Property</ref><ref>[http://blog.crowdspring.com/2009/07/14/crowdspring-by-the-numbers] Crowdspring By The Numbers</ref>
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==Criticism==
==Criticism==
When it launched publicly in mid-2008, the company and its business model received some criticism because Crowdspring's marketplace works on a speculative model and challenges traditional ways of buying and selling graphic design, industrial design, and copywriting services. This is the process of asking professionals to complete custom work for the chance of getting payment.<ref>[http://37signals.com/svn/posts/1253-the-nospec-campaign-vs-crowdspring No!Spec campaign vs. Crowdspring ]</ref> This means that most people involved in the process effectively work for free.<ref>{{cite web|last1=Walker|first1=Rob|title=The Crowd Is Wise—but Can It Draw?|url=http://www.slate.com/articles/arts/culturebox/2011/05/the_crowd_is_wisebut_can_it_draw.html|website=Slate|date=May 31, 2011}}</ref> Crowdspring embraced and actively participates in the debate about its spec work business model.<ref>[http://37signals.com/svn/posts/1253-the-nospec-campaign-vs-crowdspring] The NO!SPEC campaign vs. Crowdspring,</ref><ref>[https://www.youtube.com/watch?v=YQu0292dftA] Is Spec Work Evil? The Online Creative Community Speaks</ref>
When it launched publicly in mid-2008, the company and its business model received some criticism because Crowdspring's marketplace works on a speculative model and challenges traditional ways of buying and selling graphic design, industrial design, and copywriting services. This is the process of asking professionals to complete custom work for the chance of getting payment.<ref>{{cite web|url=http://37signals.com/svn/posts/1253-the-nospec-campaign-vs-crowdspring|title=The NO!SPEC campaign vs. crowdSPRING|publisher=|accessdate=14 July 2017}}</ref> This means that most people involved in the process effectively work for free.<ref>{{cite web|last1=Walker|first1=Rob|title=The Crowd Is Wise—but Can It Draw?|url=http://www.slate.com/articles/arts/culturebox/2011/05/the_crowd_is_wisebut_can_it_draw.html|website=Slate|date=May 31, 2011}}</ref> Crowdspring embraced and actively participates in the debate about its spec work business model.<ref>[http://37signals.com/svn/posts/1253-the-nospec-campaign-vs-crowdspring] The NO!SPEC campaign vs. Crowdspring,</ref><ref>[https://www.youtube.com/watch?v=YQu0292dftA] Is Spec Work Evil? The Online Creative Community Speaks</ref>


==References==
==References==

Revision as of 18:59, 14 July 2017

Crowdspring
Company typePrivate
IndustryDesign
FoundedMay, 2007
HeadquartersChicago, Illinois, USA
Area served
Worldwide
Key people
Ross Kimbarovsky, Co-Founder; Mike Samson, Co-Founder
ProductsCustom Logo Design, Website Design, Illustration, Marketing Materials, Industrial Design, Copywriting
Number of employees
14
Websitewww.crowdspring.com

Crowdspring (written "crowdSPRING") is an online marketplace for crowdsourced creative services.[1] Entrepreneurs, small businesses, startups, big Brands and agencies who need a custom logo design, website design, other graphic design, industrial design or copywriting post what they need, when they need it and how much they'll pay.[2] Once posted, creatives from around the world (over 100,000 from 200 countries) submit actual work. Buyers choose from among actual work (currently an average of more than 110 entries per project), not bids and proposals.[3] Hence the business model is essentially running competitions for designers.[4]

Overview

Crowdspring was co-founded in May 2007 by Ross Kimbarovsky and Michael Samson.[4] Crowdspring launched its online marketplace publicly in May 2008. Crowdspring is based in Chicago.[5][6][7][8][9][10]

More than 100,000 graphic designers and writers from 200 countries work on Crowdspring.[11] Unlike traditional marketplaces, where buyers select from among bids and proposals, Crowdspring uses an innovative business model - buyers select from among actual designs to the buyer's specification, submitted by multiple designers. Buyers average more than 110 designs per project.[12] Buyers make payment before the work is completed, rather than after.[13]

Crowdspring handles full project management, file transfer, payment, legal contracts, and communication (public and private). Designers can create profiles and create portfolios on the site. The Crowdspring marketplace offers comprehensive feedback, statistics, ratings, and community forums. Crowdspring offers all buyers a money back guarantee [14][15]

Blog

Crowdspring maintains a blog which was launched in mid-2008.[16]

Criticism

When it launched publicly in mid-2008, the company and its business model received some criticism because Crowdspring's marketplace works on a speculative model and challenges traditional ways of buying and selling graphic design, industrial design, and copywriting services. This is the process of asking professionals to complete custom work for the chance of getting payment.[17] This means that most people involved in the process effectively work for free.[18] Crowdspring embraced and actively participates in the debate about its spec work business model.[19][20]

References

  1. ^ [1] Crowdspring homepage
  2. ^ http://www.socialtechpop.com/2010/09/lightbank-and-prizes-oh-my/
  3. ^ [2] How Crowdspring works
  4. ^ a b Steiner, Christopher (2009). "The Creativity of Crowds". Forbes.
  5. ^ "Creative designs, ideas get chance to stand out at CrowdSpring". Retrieved 14 July 2017.
  6. ^ Company snapshot Businessweek
  7. ^ Crowdsourced Design: Is Crowdspring the next iStockPhoto?
  8. ^ review Information Week
  9. ^ Christopher Steiner The Creativity of Crowds February 16, 2009 Forbes
  10. ^ Rafe Needleman CrowdSpring leverages weasel economics June 12, 2008 CNet
  11. ^ "crowdSPRING". www.crowdspring.com. Retrieved 14 July 2017.
  12. ^ [3] Crowdspring Stat Bar
  13. ^ "CrowdSpring leverages weasel economics". CNet. June 12, 2008.
  14. ^ [4] How Does Crowdspring Protect Intellectual Property
  15. ^ [5] Crowdspring By The Numbers
  16. ^ "Crowdspring Blog". Crowdspring.
  17. ^ "The NO!SPEC campaign vs. crowdSPRING". Retrieved 14 July 2017.
  18. ^ Walker, Rob (May 31, 2011). "The Crowd Is Wise—but Can It Draw?". Slate.
  19. ^ [6] The NO!SPEC campaign vs. Crowdspring,
  20. ^ [7] Is Spec Work Evil? The Online Creative Community Speaks
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