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==Background==
==Background==
Peter hails from the same town as [[Michelle Yeoh]] – [[Ipoh]], Perak, [[Malaysia]], and studied at [[St. Michael's Institution]], before setting off to Sydney, Australia when he was 13.<ref name=NST /><ref name=malaymail /> Educated in Sydney, Peter qualified as a [[Chartered Society of Designers|Chartered Designer]] in 1993, and was one of the few Chartered Designers practising in [[South East Asia]]. He worked for a number of branding, advertising, design, publishing and [[Public relations|PR]] agencies in Europe. These include Brand Mercatus, [[EMAP]], [[Euro RSCG]], ''[[The Guardian]]'', [[Hill & Knowlton]], [[J. Walter Thompson]], ''[[The Observer]]'', [[Saatchi & Saatchi]], ''[[The Voice (newspaper)|The Voice]]'' and Wunderman Cato Johnson (now part of [[Young & Rubicam]]).<ref name=NST /><ref name=suntimes /><ref name=malaymail /> He is the current chief executive of the [[World Branding Forum]] and the executive producer of the [[World Branding Awards]].<ref name="timeslive-mtn">{{cite web|title=MTN‚ Sasol and Woolworths named 'Brand of the Year'|url=http://www.timeslive.co.za/local/2015/09/26/MTN%E2%80%9A-Sasol-and-Woolworths-named-Brand-of-the-Year|website=Times Live|publisher=Times Media Group|accessdate=22 March 2016}}</ref>
Peter hails from [[Ipoh]], Perak, [[Malaysia]], and studied at [[St. Michael's Institution]], before setting off to Sydney, Australia when he was 13.<ref name=NST /><ref name=malaymail /> Educated in Sydney, Peter qualified as a [[Chartered Society of Designers|Chartered Designer]] in 1993, and was one of the few Charte.<ref name=NST /><ref name=suntimes /><ref name=malaymail /> He is the current chief executive of the [[World Branding Forum]] and the executive producer of the [[World Branding Awards]].<ref name="timeslive-mtn">{{cite web|title=MTN‚ Sasol and Woolworths named 'Brand of the Year'|url=http://www.timeslive.co.za/local/2015/09/26/MTN%E2%80%9A-Sasol-and-Woolworths-named-Brand-of-the-Year|website=Times Live|publisher=Times Media Group|accessdate=22 March 2016}}</ref>


==Branding==
==Branding==

Revision as of 13:03, 15 July 2017

Peter Pek
Occupation(s)Chief executive, World Branding Forum[1]
Years active1987–present
Known forFormer creative director of New Nation, host and judge of the corporate reality television series The Firm and host of Brand Malaysia with Peter Pek
Websitepeterpek.com

Peter Pek is the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes.[2] He is also the executive producer of the World Branding Awards.[1] He is the former creative director of New Nation, a British tabloid;[3] the editor-in-chief of Food & Beverage magazine;[4] and publisher of Malaysian Superbrands;[5]. He was a host and judge of the corporate reality television series The Firm.[6][7] He also starred in The Firm with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008.[8]

Background

Peter hails from Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before setting off to Sydney, Australia when he was 13.[6][9] Educated in Sydney, Peter qualified as a Chartered Designer in 1993, and was one of the few Charte.[6][10][9] He is the current chief executive of the World Branding Forum and the executive producer of the World Branding Awards.[1]

Branding

Peter's work in branding centres around creation, strategy, communication, public relations and development. Some of the brands he has produced work for include Arab Banking Corporation, BAA Heathrow & Gatwick airports, Barclays Bank, BMW, British Airways, British Telecom, Citroën, City of Westminster, Coca-Cola, Dell, EMI Classics, Eurotunnel/Le Shuttle, KFC, Lloyds Bank, NCR, Microsoft, MTV, Prudential, Revlon, Safeway, Schweppes, Sky TV, PlayStation, Superbrands, Swedbank, Telecom Italia, and Toyota. He was also a member of the inaugural Malaysian Superbrands Council.[5] He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association.[11]

Publishing and design

Peter Pek began his career in the publishing world as a columnist for Sydney-based Livewire Magazine in 1987.[12] In the 90s, Peter became well known for designing launch publications, having worked on the launch editions of Microsoft magazine and SkyPlus magazine (now known as Sky Magazine) for Sky TV. In 1995, he was appointed designer to The Voice, Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of New Nation newspaper, a British tabloid from a company of Elisabeth Murdoch.[3] In the late 90s, Peter worked with The Guardian and The Observer newspapers. He was also the creative director of Galazee magazine for the Indian satellite station, Zee TV.[13] He had a stint at the Australian Financial Review before being appointed in 1999 as Editor-in-Chief of Manila-based Food & Beverage Magazine, the largest trade and consumer F&B publication in the Philippines.[4]

In 2001, Peter took the Superbrands project to Malaysia, and a year later, co-edited and published the Malaysian edition of the hugely successful hardcover coffee table book, Superbrands. He designed the Superbrands awards seal logo used in many countries.[5][14]

Television

In 2007, Peter appeared in The Firm, Malaysia's first corporate reality television program produced by Popiah Pictures and Ntv7. Hosted by Peter and Chan Boon Yong, the show was directed by award-winning director Ng Ping Ho of Kopitiam fame. In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets a car as well as a one-year contract with Tune Money, Asia's first "no-frills" online financial service founded by Tony Fernandes of budget airline AirAsia. Peter plays himself in the series, acting as a corporate leader, mentor and judge.[6]

The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. Peter was the first to use the show's catch phrase, "You're terminated". The show premièred prime time nationwide on ntv7 and Astro's Channel 7 on 24 June 2007.[7] He also starred in The Firm. The second season of the hit show premièred on 2 August 2008 on ntv7 and Astro channel 107.[9]

Radio

In 2008, Peter began hosting his own talk show on Malaysia's first and only 24-hour news and talk radio station, Radio24. His program, Brand Malaysia with Peter Pek aired every Tuesday at 7-8pm, with repeats throughout the week. The show premièred on New Year's Day, 2008, and was the only branding talk show in Malaysia.[9]

Philanthropy

A Rotarian, Peter is a past President of the Rotary Club of Gombak, Kuala Lumpur, and District Secretary (communications) for Rotary International District 3300. He is also a trustee of the Rotary Club of Gombak Charity Foundation.[15] He was formerly the honorary secretary of the Malaysian chapter of the International Advertising Association.[11]

References

  1. ^ a b c "MTN‚ Sasol and Woolworths named 'Brand of the Year'". Times Live. Times Media Group. Retrieved 22 March 2016.
  2. ^ "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Boston Globe. 9 February 2015. Retrieved 13 February 2015.
  3. ^ a b "New weekly tabloid set to hit the shelves". (29 November 1996). Design Week, p. 5.
  4. ^ a b "CKFE 2000 expected to draw more participants". (Sept 2000). Food & Beverage, p. 43. ISSN 0119-7932.
  5. ^ a b c Pek, Peter (2002). Superbrands: An insight into more than 80 of Malaysia’s Superbrands. Volume 1. Superbrands. ISBN 983-40878-0-2.
  6. ^ a b c d Huong, Thomas (17 August 2008). Passion for German cars. Cars.Bikes.Trucks., New Sunday Times. Retrieved 25 August 2008.
  7. ^ a b Chandran, Sheela (27 June 2007). You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.. The Star. Retrieved 27 June 2007.
  8. ^ Taib, Shuib (28 June 2007). Looking for the head honcho. New Straits Times. Retrieved 1 July 2007.
  9. ^ a b c d Cite error: The named reference malaymail was invoked but never defined (see the help page).
  10. ^ Cite error: The named reference suntimes was invoked but never defined (see the help page).
  11. ^ a b Cite error: The named reference adoi_iaa was invoked but never defined (see the help page).
  12. ^ Pek, Peter (Jan 1989). "CCM Hits Hotline". Livewire, p. 7.
  13. ^ Editorial/Contents. (Aug 1996). Galaxzee", p. 4.
  14. ^ Superbrands (2 May 2002). Press gets sneak preview of Superbrands. Press release.
  15. ^ (15 August 2008). New president for Gombak Rotary Club. The Star. Retrieved 15 August 2008.
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