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Changed the slogan to the official slogan.
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{{Use Indian English|date=August 2015}}
{{Use Indian English|date=August 2015}}
{{Infobox TV channel
{{Infobox TV channel
| name = Sony Yay
| name = Sony YAY!
| logofile = [[File:Sony Yay Logo.jpg|150px]]
| logofile = [[File:Sony Yay Logo.jpg|150px]]
| launch = 18 April 2017
| launch = 18 April 2017
Line 9: Line 9:
| owner = [[Sony Pictures Networks]]
| owner = [[Sony Pictures Networks]]
| sister names = [[AXN India]]<br />[[Sony Entertainment Television (India)|Sony TV]]<br />[[SAB TV]]<br />[[Sony Pal]]<br />[[Sony MAX]]<br />[[Sony MAX 2]]<br />[[Sony Aath]]<br />[[Sony Wah]]<br />[[Sony PIX]]<br />[[Sony MIX]]<br />[[Sony ROX HD|Sony ROX]]<br />[[Sony LIV]]<br>[[Sony SIX]]<br />[[Sony ESPN]]<br />[[Sony Le PLEX]]<br>[[Sony BBC Earth]]<br>[[TEN 1]]<br>[[TEN 2]]<br/>[[TEN 3]]<br/>[[TEN Golf HD|Ten Golf]]
| sister names = [[AXN India]]<br />[[Sony Entertainment Television (India)|Sony TV]]<br />[[SAB TV]]<br />[[Sony Pal]]<br />[[Sony MAX]]<br />[[Sony MAX 2]]<br />[[Sony Aath]]<br />[[Sony Wah]]<br />[[Sony PIX]]<br />[[Sony MIX]]<br />[[Sony ROX HD|Sony ROX]]<br />[[Sony LIV]]<br>[[Sony SIX]]<br />[[Sony ESPN]]<br />[[Sony Le PLEX]]<br>[[Sony BBC Earth]]<br>[[TEN 1]]<br>[[TEN 2]]<br/>[[TEN 3]]<br/>[[TEN Golf HD|Ten Golf]]
| slogan = "Non Stop Fatyay!" (Non Stop Fun)
| slogan = "Non Stop Masti
Non Stop MazzYAY!" (Non Stop Fun, Non Stop Play)
| country = India
| country = India
| language = Hindi, Tamil, Telugu
| language = Hindi, Tamil, Telugu

Revision as of 13:46, 20 July 2017

Sony YAY!
CountryIndia
NetworkSony
HeadquartersMumbai, India
Programming
Language(s)Hindi, Tamil, Telugu
Ownership
OwnerSony Pictures Networks

Sony Yay is an Indian kids channel, operated by Sony Pictures Networks India Pvt. Ltd.

History

The precursor to Sony Yay was Animax, a different channel owned by Sony Pictures Entertainment, which began operations across India and the rest of Indian Subcontinent from 5 July 2004 with Irfan Pathan as a brand ambassador.[1] Animax Indian Subcontinent started with 12 hours Hindi feed that targeted young kids and teens ages 7–14 and it had planned to launch Hindi and English language audio tracks[2] but from 15 August 2006, Animax entirely shut down its Hindi feed and kept its English one, since it changed its target audience to the ages 15–40 group.[3]

On 1 January 2008, Animax South Asia merged with Animax Asia's programming feed, including all of its exclusive premieres. Animax India rebranded its logo along with Singapore on 4 May 2010. Animax became the first channel to simulcast the ultra popular series, Supernatural.[4] Continuing with the sci-fi shows, Animax aired Terminator: The Sarah Connor Chronicles for the first time in entire Asia.[5] Animax also aired Korean entertainment shows like Live Power Music, Pretty Boys & Girls and Comedy Boot Camp in Korean audio with English subtitles. Animax added American reality shows to their list with the premiere of Scare Tactics.[6] Animax also simulcasts the yearly Video Game Awards hosted by Spike TV.[7]

With the premiere of Nura: Rise of the Yokai Clan, Animax stopped dubbing anime and started airing them in Japanese audio with English subtitles.[8] However, Animax continued to dub a few anime shows like the second season of The Melancholy of Haruhi Suzumiya.[9] Animax continued to simulcast all the shows aired on AXN, its sister channel. The Shows Ghost Adventures, Chuck and Fear Itself were originally aired on AXN India.[10][11][12] In 2012, the channel stopped airing such shows and reverted to its old logo, and focused only on anime. Moreover, all DTH providers in India delisted Animax as the channel couldn't pay carriage fees.[13] Animax made its way back into the DTH networks in 2016 with its addition on Tata Sky at LCN 686.[14]

Animax ceased its operations in India and was replaced by Sony Yay on April 18, 2017. Sony Pictures Networks plans to bring all anime content from Animax to its digital platform, Sony LIV.[15]

Programming

Current programming

Original Series[16]

  • Guru Aur Bhole - An animated musical comedy about best friend Guru and Bhole, who ue the former’s magic music and the latter’s dance powers to escape sticky situations. Each episode features an original song performed by Amit Kumar and written by Lyricist Sameer Anjaan.
  • Sab Jholmaal Hai - A madcap comedy centered on an odd group of pets — two mischievous cats, a talking parrot and a high-strung watchdog — who get into trouble when their human is away.
  • Prince Jai aur Dumdaar Viru - An action-comedy in a timeless setting that blends traditions and modernity. The show follows a Prince and a commoner who are best friends and embark on adventures that pit their strength and smarts against the Prince’s scheming minister.
  • Paap-O-Meter - A distinctive comedy about ghosts, and particularly about the Bhoot boss and his two assistants, Thakela and Pakela, who are sent to Planet Earth to stabilize and increasingly chaotic situation with the help of their special “Paap-O-Meter” detector.

Other Shows[17]

References

  1. ^ Viveat Susan Pinto (6 July 2004). "Irfan to bowl for Sony's Animax". Afaqs news bureau. afaqs. Retrieved 24 December 2015.
  2. ^ "Animax plans to go Hindi soon". thehindubusinessline. Retrieved 20 April 2009.
  3. ^ "Animax goes all English from 15 August". indiantelevision. Retrieved 20 April 2009.
  4. ^ "Animax India's official website for Supernatural". Animax India. Retrieved 5 March 2011.
  5. ^ "Animax India's official website for Terminator: The Sarah Connor Chronicles". Animax India. Retrieved 5 March 2011.
  6. ^ "Animax India's official website for Scare Tactics". Animax India. Retrieved 4 March 2011.
  7. ^ "Animax India's official website for Video Game Awards". Animax India. Retrieved 5 March 2011.
  8. ^ "Animax India's official website for Nurarihyon No Mago". Animax India. Retrieved 4 March 2011.
  9. ^ "Animax India's official website for The Melancholy of Haruhi Suzumiya 2". Animax India. Archived from the original on 21 April 2011. Retrieved 1 April 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ "AXN India's Official page for Ghost Adventures". AXN India. Retrieved 26 March 2011.
  11. ^ "AXN India's official page for Fear Itself". AXN India. Retrieved 26 March 2011.
  12. ^ "AXN India's Official Page for Chuck 3". AXN India. Retrieved 26 March 2011.
  13. ^ "Why was Animax removed?". Animax the Resistance. Archived from the original on 1 September 2014. Retrieved 20 March 2013. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  14. ^ "Animax on Tata Sky". Tata Sky.
  15. ^ "Sony to shift Animax channel to SonyLiv".
  16. ^ "Sony YAY! Channel to Anchor on Original Indian Toons". Retrieved 16 April 2017.
  17. ^ "Other shows on Yay". Retrieved 16 June 2017.
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