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Studied in Parson, [[New York City]] and Central St Martins, [[London]]. He is the CEO and Founder of [[Bloom Consulting]]<ref>http://www.citynationplace.com/global/speakers#</ref>, a company he set up in 2003 and, according to [[The Economist]] and other sources<ref>{{cite news |title=Country branding consultant Jose Filipe Torres on branding Serbia|url=http://www.economist.com/node/8147055?Story_ID=E1_RTQSDVV | work=The Economist | date=2006-11-11}}</ref>, he is cited as being "a world renowned specialist in country branding". He was quoted by ''[[Forbes]]'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment"<ref name=Forbes>{{cite journal|magazine=Forbes|url=http://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html|title=World's Most Well-Liked Countries|date=2010-05-09|accessdate=2011-08-04}}</ref>. His clients include Bulgaria, Finland, Spain, Portugal, Paraguay, Jamaica, Sweden, Germany, Norway and many more spread through 4 different continents<ref>http://www.cd-n.org/index.php?An-Interview-with-Jose-Filipe-Torres-CEO-and-Head-of-Strategy-at-Bloom-Counceling</ref>.
Studied in Parson, [[New York City]] and Central St Martins, [[London]]. He is the CEO and Founder of [[Bloom Consulting]]<ref>http://www.citynationplace.com/global/speakers#</ref>, a company he set up in 2003 and, according to [[The Economist]] and other sources<ref>{{cite news |title=Country branding consultant Jose Filipe Torres on branding Serbia|url=http://www.economist.com/node/8147055?Story_ID=E1_RTQSDVV | work=The Economist | date=2006-11-11}}</ref>, he is cited as being "a world renowned specialist in country branding". He was quoted by ''[[Forbes]]'' about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment"<ref name=Forbes>{{cite journal|magazine=Forbes|url=http://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html|title=World's Most Well-Liked Countries|date=2010-05-09|accessdate=2011-08-04}}</ref>. His clients include Bulgaria, Finland, Spain, Portugal, Paraguay, Jamaica, Sweden, Germany, Norway and many more spread through 4 different continents<ref>http://www.cd-n.org/index.php?An-Interview-with-Jose-Filipe-Torres-CEO-and-Head-of-Strategy-at-Bloom-Counceling</ref>.


In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking<ref><ref>http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology</ref></ref> and has been published all around the world including CNN<ref>http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/</ref>. Most recently Torres developed a new analytical software called Digital Demand D2© enabling Countries, Regions and Cities to measure their Brand appeal and reputation in the Digital World<ref>http://www.digitalcountryindex.com/</ref>. With this tool Bloom Consulting developed the Digital Country Index<ref>http://placebrandobserver.com/digital-country-index-2017/</ref>.
In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking<ref>http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology</ref> and has been published all around the world including CNN<ref>http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/</ref>. Most recently Torres developed a new analytical software called Digital Demand D2© enabling Countries, Regions and Cities to measure their Brand appeal and reputation in the Digital World<ref>http://www.digitalcountryindex.com/</ref>. With this tool Bloom Consulting developed the Digital Country Index<ref>http://placebrandobserver.com/digital-country-index-2017/</ref>.



==External links==
==External links==

Revision as of 12:50, 27 August 2017

José Filipe Torres
Jose Filipe Torres at The Berlin International Economics Congress in 2011
Born (1976-04-13) 13 April 1976 (age 48)
NationalityPortuguese
OccupationCEO of Bloom Consulting

José Filipe Torres (born 13 April 1976) is a Portuguese entrepreneur, spokesperson, one of to 3 international experts on country branding and nation branding, providing advisory for the OECD. 22 years of experience, 16 of which dedicated to Country Branding[1].

Biography

Studied in Parson, New York City and Central St Martins, London. He is the CEO and Founder of Bloom Consulting[2], a company he set up in 2003 and, according to The Economist and other sources[3], he is cited as being "a world renowned specialist in country branding". He was quoted by Forbes about nation branding, cautioning that, "Good brand positioning doesn't always mean more tourism, economic development and foreign investment"[4]. His clients include Bulgaria, Finland, Spain, Portugal, Paraguay, Jamaica, Sweden, Germany, Norway and many more spread through 4 different continents[5].

In 2011, Torres initiated a new research project which investigated 144 countries trade performance and 157 countries tourism performance, with analysis on dozens of variables. The report was given the name Bloom Consulting Country Brand Ranking[6] and has been published all around the world including CNN[7]. Most recently Torres developed a new analytical software called Digital Demand D2© enabling Countries, Regions and Cities to measure their Brand appeal and reputation in the Digital World[8]. With this tool Bloom Consulting developed the Digital Country Index[9].

References

  1. ^ http://placebrandobserver.com/interview-jose-torres-bloom-consulting/
  2. ^ http://www.citynationplace.com/global/speakers#
  3. ^ "Country branding consultant Jose Filipe Torres on branding Serbia". The Economist. 2006-11-11.
  4. ^ "World's Most Well-Liked Countries". Forbes. 2010-05-09. Retrieved 2011-08-04.
  5. ^ http://www.cd-n.org/index.php?An-Interview-with-Jose-Filipe-Torres-CEO-and-Head-of-Strategy-at-Bloom-Counceling
  6. ^ http://countrybrandingwiki.org/index.php/Rankings_-_Country_by_Country#Bloom_Consulting_Country_Brand_Ranking_Methodology
  7. ^ http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/
  8. ^ http://www.digitalcountryindex.com/
  9. ^ http://placebrandobserver.com/digital-country-index-2017/
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