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Misbehaving: The Making of Behavioral Economics is a book by [[Richard Thaler]], Nobel Laureate, Economist and professor at the University of Chicago's Booth School of Business. <ref>https://www.nytimes.com/2015/05/06/business/dealbook/book-review-misbehaving-by-richard-thaler.html</ref>
Misbehaving: The Making of Behavioral Economics is a book by [[Richard Thaler]], Nobel Laureate, Economist and professor at the University of Chicago's Booth School of Business. <ref>https://www.nytimes.com/2015/05/06/business/dealbook/book-review-misbehaving-by-richard-thaler.html</ref>


The book attempts builds on Richard Thaler's work as a [[Behavioral Economist]] in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, [[Nudge]] published in 2008. The author tries to tie this along to the effect on markets, which were otherwise expected to be efficient.
The book attempts builds on Richard Thaler's work as a [[Behavioral Economist|Beahvioral Economics]] in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, [[Nudge]] published in 2008. The author tries to tie this along to the effect on markets, which were otherwise expected to be efficient.


Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from household finance, to TV shows, NFL drafts and emerging disruptive businesses like Uber, in a new light.
Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from household finance, to TV shows, NFL drafts and emerging disruptive businesses like Uber, in a new light.

Revision as of 19:25, 9 October 2017

Misbehaving
AuthorRichard Thaler
LanguageEnglish
PublisherW.W.Norton
Publication placeUnited States of America
Media typePrint (hardback)
ISBN9780393080940

Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, Nobel Laureate, Economist and professor at the University of Chicago's Booth School of Business. [1]

The book attempts builds on Richard Thaler's work as a Beahvioral Economics in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge published in 2008. The author tries to tie this along to the effect on markets, which were otherwise expected to be efficient.

Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from household finance, to TV shows, NFL drafts and emerging disruptive businesses like Uber, in a new light.

References