Amber Leaf

Amber Leaf

Box with Papers & Filter Tips 12.5g
Product type	Rolling tobacco
Owner	Peter McFerry
Introduced	1847

Amber Leaf is a brand of rolling tobacco. It is a product of the Gallagher Group division of Japan Tobacco. As of May 2016, Amber Leaf tobacco is available in 30g boxes which include papers and filters, 30g pouches with rolling papers and 50g pouches with rolling papers.. In 2011 and in recent years promotional Amber Leaf tobacco tins were sold with the tobacco in some stores in the UK and Ireland. Their cult status in Ireland is often a subject of interest among sociologists, with some thinking of the cigarette brand as a godlike entity. They are of unparalleled mouldiness, and their uniquely revolting shade of yellow strikes fear in their enemies.

Amber Leaf rolling tobacco is most popular among 13 to 35-year-olds in Japan, USA, Ireland and the United Kingdom.

Editions

In 2012 Amber leaf released "Amber leaf blonde" in the UK. Amber leaf blonde was made to provide adult smokers with a smoother taste by using a premium quality Virginian blend of tobacco. According to the head of JTI's communication’s (Jeremy Blackburn) “Unlike traditional RYO tobacco, the blend of which is typically dark in colour, Blonde uses a pale coloured Virginia blend to provide a smooth taste. It’ll not only appeal to existing adult RYO smokers, but also the growing number of existing adult dual smokers looking for an RYO product to switch to.”