Kashi (company): Difference between revisions
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| ⚫ | The '''Kashi Company''' is a natural foods company founded in October, 1984. Kashi was purchased by [[Kellogg Company]] in 2000 and is operated as an independent business unit in [[La Jolla]], [[California]]. Kashi Company specializes in [[Natural_food_movement|natural]] [[breakfast cereal]]s, [[energy bar|nutrition bar]]s, [[cracker (food)|crackers]], and similar [[food]]s. The company's products contain their proprietary blend of seven [[whole grain|whole grains]] and sesame(they call Kashi) and no artificial ingredients. |
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== History of Kashi == |
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| ⚫ | '''Kashi Company''' is a natural foods company founded in October, 1984. Kashi was purchased by [[Kellogg Company]] in 2000 and is operated as an independent business unit in [[La Jolla]], [[California]]. Kashi Company specializes in [[Natural_food_movement|natural]] [[breakfast cereal]]s, [[energy bar|nutrition bar]]s, [[cracker (food)|crackers]], and similar [[food]]s. The company's products contain their proprietary blend of seven [[whole grain|whole grains]] and sesame(they call Kashi) and no artificial ingredients. |
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The company's name was chosen by combining "kashruth" ([[kosher]]) with the last name of [[Michio Kushi]], founder of the [[American macrobiotic diet]]. |
The company's name was chosen by combining "kashruth" ([[kosher]]) with the last name of [[Michio Kushi]], founder of the [[American macrobiotic diet]]. |
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Revision as of 23:31, 10 October 2006
The Kashi Company is a natural foods company founded in October, 1984. Kashi was purchased by Kellogg Company in 2000 and is operated as an independent business unit in La Jolla, California. Kashi Company specializes in natural breakfast cereals, nutrition bars, crackers, and similar foods. The company's products contain their proprietary blend of seven whole grains and sesame(they call Kashi) and no artificial ingredients.
The company's name was chosen by combining "kashruth" (kosher) with the last name of Michio Kushi, founder of the American macrobiotic diet.
Popular Foods
Kashi's most popular brands include Kashi GoLean cereals, bars, waffles and shakes; Kashi Heart to Heart cereal and waffles; and TLC crackers, granola bars and cookies.
External links
In 2006, Kashi began featuring its employees in its advertising. Current advertising includes Jeff Johnson and Greg Fleishman. Below is a link to a spot:
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