User:Timsuri17/RUMAG

RUMAG (which is short for Rude Magazine) is a Dutch media company and lifestyle brand based in Amsterdam, The Netherlands. RUMAG was founded in October 2014 by Thijs van der Heide and Tim Degenaars, both serial entrepreneurs. Previously they started DNH INC., an internet advertising company focused on building, acquiring and investing in next-generation companies, of which Thijs is current the CEO.

RUMAG initially started out as a blog but after a few weeks their bog posts were shortened to quotes and shared on Facebook. The recognizable style (black and white layout and the points between each word) have become a recognizable figurative mark in a relatively short period of time. RUMAG’s quote have been featured on popular TV shows, blogs, magazines, festivals and public events in The Netherlands. The quotes that RUMAG produces range from quotes that are often humorous, sexually tinted, and rude.

June 2016, RUMAG became a publisher with VICE Digital Network. With the assistance of VICE Digital Network, the RUMAG.nl media platform was launched and focuses on entertainment, relationships, lifestyle, tips and gives a glimpse into the story behind the famous quotes.

From its beginnings, RUMAG has shared it’s quotes and slogans daily on social media. On September 4th 2017, RUMAG entered into an agreement with Dutch Primetime Late-night Talk show RTL Late Night, whereby the show will close off daily with a quote from RUMAG.

Social media

RUMAG is one of the largest brands on social media in the Netherlands. According to Dutch marketing research blog Marketingfacts.nl, RUMAG is listed as number 1 in terms of social media reach in The Netherlands on Instagram, as published in their Instagram Brand Monitor index. RUMAG has a sizable social media following consisting of 684 thousand followers on Facebook, 832 thousand followers on Instagram, 16 thousand subscribers on YouTube.