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RUMAG (which is short for Rude Magazine) is a Dutch [[media company]] based in [[Amsterdam]], [[Netherlands|The Netherlands]]. |
RUMAG (which is short for Rude Magazine) is a Dutch [[media company]] and [[apparel]] company based in [[Amsterdam]], [[Netherlands|The Netherlands]]. |
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== History == |
== History == |
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The company was founded in October 2014 by Thijs van der Heide and Tim Degenaars. RUMAG was started as a [[blog]] but the posts changed overtime were regular blog posts were shortened to quotes and shared on Facebook. As a result the company has gained a lot of popularity in The Netherlands. The quotes are written in their signature style, white text on a black background and white dots between each word. RUMAG produces quotes and slogans that are often humorous, sexually tinted, and [[Rudeness|rude]]. |
The company was founded in October 2014 by Thijs van der Heide and Tim Degenaars. RUMAG was started as a [[blog]] but the posts changed overtime were regular blog posts were shortened to quotes and shared on Facebook. As a result the company has gained a lot of popularity in The Netherlands. The quotes are written in their signature style, white text on a black background and white dots between each word. RUMAG produces quotes and slogans that are often humorous, sexually tinted, and [[Rudeness|rude]]. These quotes have been featured on popular TV shows, in magazines an on their on line of T-shirts. In June 2016, RUMAG became a publisher with VICE Digital Network and launched their own media platform that features entertainment, relationship and lifestyle tips and gives a glimpse into the story behind the famous quotes. On December 1st 2016, dutch vlogger and comedian Nienke Plas joined the company to spear head the video platform and to become the new face of the company.<ref>{{Cite news|url=https://www.grazia.nl/showbizz/rumag-vlogger-nienke-plas-ik-probeer-niet-om-vloggers-op-de-hak-te-nemen|title=RUMAG-vlogger Nienke Plas: 'Ik probeer niet om vloggers op de hak te nemen'|date=2017-03-19|access-date=2017-12-07|language=nl}}</ref><ref>{{Cite web|url=https://www.funx.nl/news/funx/30857-nienke-plas-neemt-alles-en-iedereen-op-de-hak-in-grappige-video-s|title=Nienke Plas neemt alles en iedereen op de hak in grappige video's|website=FunX.nl|language=nl-nl|access-date=2017-12-07}}</ref><ref>{{Cite news|url=https://www.vondelcs.nl/ingesprekmet/in-gesprek-met-nienke-plas/|title=In Gesprek Met: Nienke Plas - VondelCS Amsterdam|date=2017-04-20|work=VondelCS|access-date=2017-12-07|language=nl-NL}}</ref> RUMAG shares it’s quotes and slogans daily on [[social media]]. On September 4th 2017, RUMAG entered into an agreement with dutch Prime-time Late-night Talk show [[RTL Late Night]], whereby the show will close-off daily with a quote from RUMAG. |
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In Januari 2017 controversy arose when RUMAG released Sterf |
In Januari 2017 controversy arose when RUMAG released Sterf |
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== Popularity == |
== Popularity == |
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RUMAG is has a large social media fanbase in the Netherlands. According to Dutch marketing research company Marketingfacts.nl, RUMAG is listed as the most powerful brand on Instagram in The Netherlands, as published in their Instagram Brand Monitor index.<ref>{{Cite news|url=https://www.marketingfacts.nl/berichten/instagram-brand-monitor-de-populairste-merken-in-nederland|title=Instagram Brand Monitor: de populairste merken in Nederland|last=Hemert|first=Jolante van|date=2015-07-10|work=Marketingfacts|access-date=2017-12-07}}</ref><ref>{{Cite web|url=https://www.parool.nl/kunst-en-media/rumag-bereikt-met-ongecompliceerde-slogans-bijna-een-miljoen-fans~a4155796/|title=Rumag bereikt met ongecompliceerde slogans bijna een miljoen fans - Kunst & Media - PAROOL|website=Het Parool|language=nl-NL|access-date=2017-12-07}}</ref> |
RUMAG is has a large social media fanbase in the Netherlands. According to Dutch marketing research company Marketingfacts.nl, RUMAG is listed as the most powerful brand on Instagram in The Netherlands, as published in their Instagram Brand Monitor index.<ref>{{Cite news|url=https://www.marketingfacts.nl/berichten/instagram-brand-monitor-de-populairste-merken-in-nederland|title=Instagram Brand Monitor: de populairste merken in Nederland|last=Hemert|first=Jolante van|date=2015-07-10|work=Marketingfacts|access-date=2017-12-07}}</ref><ref>{{Cite web|url=https://www.parool.nl/kunst-en-media/rumag-bereikt-met-ongecompliceerde-slogans-bijna-een-miljoen-fans~a4155796/|title=Rumag bereikt met ongecompliceerde slogans bijna een miljoen fans - Kunst & Media - PAROOL|website=Het Parool|language=nl-NL|access-date=2017-12-07}}</ref><ref>{{Cite web|url=http://www.rtllatenight.nl/item/4674/d_t_is_de_reden_dat_rumag._succesvol_is|title=Dít is de reden dat RUMAG. succesvol is - RTL Late Night|website=www.rtllatenight.nl|access-date=2017-12-07}}</ref> |
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== References == |
== References == |
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Revision as of 14:14, 7 December 2017
RUMAG (which is short for Rude Magazine) is a Dutch media company and apparel company based in Amsterdam, The Netherlands.
History
The company was founded in October 2014 by Thijs van der Heide and Tim Degenaars. RUMAG was started as a blog but the posts changed overtime were regular blog posts were shortened to quotes and shared on Facebook. As a result the company has gained a lot of popularity in The Netherlands. The quotes are written in their signature style, white text on a black background and white dots between each word. RUMAG produces quotes and slogans that are often humorous, sexually tinted, and rude. These quotes have been featured on popular TV shows, in magazines an on their on line of T-shirts. In June 2016, RUMAG became a publisher with VICE Digital Network and launched their own media platform that features entertainment, relationship and lifestyle tips and gives a glimpse into the story behind the famous quotes. On December 1st 2016, dutch vlogger and comedian Nienke Plas joined the company to spear head the video platform and to become the new face of the company.[1][2][3] RUMAG shares it’s quotes and slogans daily on social media. On September 4th 2017, RUMAG entered into an agreement with dutch Prime-time Late-night Talk show RTL Late Night, whereby the show will close-off daily with a quote from RUMAG.
In Januari 2017 controversy arose when RUMAG released Sterf
Popularity
RUMAG is has a large social media fanbase in the Netherlands. According to Dutch marketing research company Marketingfacts.nl, RUMAG is listed as the most powerful brand on Instagram in The Netherlands, as published in their Instagram Brand Monitor index.[4][5][6]
References
- ^ "RUMAG-vlogger Nienke Plas: 'Ik probeer niet om vloggers op de hak te nemen'" (in Dutch). 2017-03-19. Retrieved 2017-12-07.
- ^ "Nienke Plas neemt alles en iedereen op de hak in grappige video's". FunX.nl (in Dutch). Retrieved 2017-12-07.
- ^ "In Gesprek Met: Nienke Plas - VondelCS Amsterdam". VondelCS (in Dutch). 2017-04-20. Retrieved 2017-12-07.
- ^ Hemert, Jolante van (2015-07-10). "Instagram Brand Monitor: de populairste merken in Nederland". Marketingfacts. Retrieved 2017-12-07.
- ^ "Rumag bereikt met ongecompliceerde slogans bijna een miljoen fans - Kunst & Media - PAROOL". Het Parool (in Dutch). Retrieved 2017-12-07.
- ^ "Dít is de reden dat RUMAG. succesvol is - RTL Late Night". www.rtllatenight.nl. Retrieved 2017-12-07.