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'''The Booth Brewing Co.''' is a microbrewery headquartered in [[Seoul]], [[South Korea]]. The brewery was founded in 2015 by Sunghoo Yang, a former investment analyst, Heeyoon Kim, a former Korean medical doctor, and Daniel Tudor, a journalist for [[The Economist]]. They had been operating a pizza pub since 2013.<ref>{{cite web|url=http://thebooth.co.kr/the-booth-story/|title=The Booth Story |website=The Booth}}</ref> In 2015, they acquired a brewing facility in [[Eureka, California|Eureka]], California, previously owned by [http://www.lostcoast.com/ Lost Coast Brewery].<ref>{{cite web|last1=Burns|first1=Ryan|title=South Korean Microbrewery Looking to Set Up Shop in Eureka|url=https://lostcoastoutpost.com/2015/oct/15/south-korean-microbrewery-looking-set-shop-eureka/|website=Lost Coast Outpost}}</ref> They are well known for Taedonggang Pale Ale, a collaboration with Danish microbrewery [http://mikkeller.dk/ Mikkeller], and also for being the second non-U.S. craft brewer to produce beer in their own facility in the United States.<ref>{{cite web|last1=Nurin|first1=Tara|title=The Future Of Global Craft Brewing Has Arrived And It's Landed In ... Central Florida?|url=https://www.forbes.com/sites/taranurin/2016/09/30/the-future-of-global-craft-brewing-has-arrived-and-its-landed-in-central-florida/#4f4561f25e3b|website=Forbes}}</ref>
'''The Booth Brewing Co.''' is a [[microbrewery]] headquartered in [[Seoul]], [[South Korea]]. The brewery was founded in 2015 by Sunghoo Yang, a former investment analyst, Heeyoon Kim, a former Korean medical doctor, and Daniel Tudor, a journalist for [[The Economist]]. They had been operating a pizza pub since 2013.<ref>{{cite web|url=http://thebooth.co.kr/the-booth-story/|title=The Booth Story |website=The Booth}}</ref> In 2015, they acquired a brewing facility in [[Eureka, California|Eureka]], California, previously owned by [http://www.lostcoast.com/ Lost Coast Brewery].<ref>{{cite web|last1=Burns|first1=Ryan|title=South Korean Microbrewery Looking to Set Up Shop in Eureka|url=https://lostcoastoutpost.com/2015/oct/15/south-korean-microbrewery-looking-set-shop-eureka/|website=Lost Coast Outpost}}</ref> They are well known for Taedonggang Pale Ale, a collaboration with Danish microbrewery [http://mikkeller.dk/ Mikkeller], and also for being the second non-U.S. craft brewer to produce beer in their own facility in the United States.<ref>{{cite web|last1=Nurin|first1=Tara|title=The Future Of Global Craft Brewing Has Arrived And It's Landed In ... Central Florida?|url=https://www.forbes.com/sites/taranurin/2016/09/30/the-future-of-global-craft-brewing-has-arrived-and-its-landed-in-central-florida/#4f4561f25e3b|website=Forbes}}</ref>


==History==
==History==
The brewery started as a small, casual pub in the alleyways of Gyeongnidan in Seoul. The idea to start the pub was inspired by Tudor’s article in ''The Economist'', which claimed: “brewing remains just about the only useful activity at which North Korea beats the South.”<ref>{{cite web|last1=Tudor|first1=Daniel|title=Fiery Food, Boring Beer|url=https://www.economist.com/news/business/21567120-dull-duopoly-crushes-microbrewers-fiery-food-boring-beer|website=The Economist}}</ref> The pub began selling Bill’s Pale Ale, The Booth’s first brew, along with a small selection of pizza. After realizing how crucial the [[Cold chain|cold chain transportation]] system was to maintaining the quality and flavor of beer, the owners established the first cold chain import and distribution system, The Booth Cold Chain, soon importing beers from Mikkeller, Evil Twin, To Øl, and 8 Wired. They successfully launched two crowdfunding campaigns titled Equity for Booth,d in September 2015 and February 2017.<ref>{{cite web|title=The Booth Part I: A Friendly Neighborhood Haven – Interview with Co-founder Sunghoo Yang About The Booth’s Past and Future|url=https://craftbeerasia.com/2016/04/02/friendly-neighborhood-haven-the-booth-pt-i/|website=Craft Beer Asia}}</ref>
The brewery started as a small, casual pub in the alleyways of [[Gyeongnidan-gil|Gyeongnidan]] in [[Seoul]]. The idea to start the pub was inspired by Tudor’s article in ''The Economist'', which claimed: “brewing remains just about the only useful activity at which North Korea beats the South.”<ref>{{cite web|last1=Tudor|first1=Daniel|title=Fiery Food, Boring Beer|url=https://www.economist.com/news/business/21567120-dull-duopoly-crushes-microbrewers-fiery-food-boring-beer|website=The Economist}}</ref> The pub began selling Bill’s Pale Ale, the Booth’s first brew along with a small selection of pizza. After realizing how crucial the [[Cold chain|cold chain transportation]] system was to maintaining the quality and flavor of beer, the owners established the first cold chain import and distribution system, The Booth Cold Chain, soon importing beers from Mikkeller, Evil Twin, To Øl, and 8 Wired. They successfully launched two crowdfunding campaigns titled Equity for Booth,d in September 2015 and February 2017.<ref>{{cite web|title=The Booth Part I: A Friendly Neighborhood Haven – Interview with Co-founder Sunghoo Yang About The Booth’s Past and Future|url=https://craftbeerasia.com/2016/04/02/friendly-neighborhood-haven-the-booth-pt-i/|website=Craft Beer Asia}}</ref>


==Production==
==Production==
Line 15: Line 15:
* '''Taedonggang Pale Ale: International Pale Ale'''. A collaboration with renowned Danish gypsy-brewery Mikkeller,<ref>{{cite web|title=The Booth Story|url=http://thebooth.co.kr/the-booth-story/|website=The Booth}}</ref> the name ''Taedonggang'' was inspired by its North Korean namesake, the most popular beer in North Korea.
* '''Taedonggang Pale Ale: International Pale Ale'''. A collaboration with renowned Danish gypsy-brewery Mikkeller,<ref>{{cite web|title=The Booth Story|url=http://thebooth.co.kr/the-booth-story/|website=The Booth}}</ref> the name ''Taedonggang'' was inspired by its North Korean namesake, the most popular beer in North Korea.
* '''Kukmin IPA: India Pale Ale'''
* '''Kukmin IPA: India Pale Ale'''
* '''Kieuk Session IPA: Session India Pale Ale.''' A collaboration with Kiha and the Faces,<ref>{{cite web|title=Kiha and The Face|url=https://en.wikipedia.org/wiki/Kiha_%26_The_Faces|website=Wikipedia}}</ref> a famous indie music band from Korea.<ref>{{cite web|title=Kieuk IPA|url=http://thebooth.co.kr/portfolio/kieuk-ipa/|website=The Booth Brewing Company}}</ref>
* '''Kieuk Session IPA: Session India Pale Ale.''' A collaboration with [[Kiha & The Faces|Kiha and the Faces]],<ref>{{cite web|title=Kiha and The Face|url=https://en.wikipedia.org/wiki/Kiha_%26_The_Faces|website=Wikipedia}}</ref> a famous indie music band from Korea.<ref>{{cite web|title=Kieuk IPA|url=http://thebooth.co.kr/portfolio/kieuk-ipa/|website=The Booth Brewing Company}}</ref>
* '''Great God of Fun Red Ale: Irish Red Ale.''' A collaboration with Hongchul Noh,<ref>{{cite web|title=Noh Hong-Chul|url=https://en.wikipedia.org/wiki/Noh_Hong-chul|website=Wikipedia}}</ref> a famous comedian and TV celebrity from Korea.
* '''Great God of Fun Red Ale: Irish Red Ale.''' A collaboration with [[Noh Hong-chul|Hongchul Noh]],<ref>{{cite web|title=Noh Hong-Chul|url=https://en.wikipedia.org/wiki/Noh_Hong-chul|website=Wikipedia}}</ref> a famous comedian and TV celebrity from Korea.


=== Flagship beers from the Eureka branch of The Booth Brewing Co. ===
=== Flagship beers from the Eureka branch of The Booth Brewing Co. ===
Line 22: Line 22:


==Locations==
==Locations==
The Booth currently operates six pizza pub locations in Seoul, along with Mikkeller Bar Seoul, and a micro-brew pub in Pangyo. In October 2015, they acquired a brewing facility in [[Eureka, California]], formerly owned by Lost Coast Brewery.<ref>{{cite web|title=The Booth Part I: A Friendly Neighborhood Haven – Interview with Co-founder Sunghoo Yang About The Booth’s Past and Future|url=https://craftbeerasia.com/2016/04/02/friendly-neighborhood-haven-the-booth-pt-i/|website=Craft Beer Asia}}</ref>
The Booth currently operates six pizza pub locations in Seoul, along with Mikkeller Bar Seoul, and a micro-brew pub in Pangyo. In October 2015, they acquired a brewing facility in [[Eureka, California]], formerly owned by [[Lost Coast Brewery]].<ref>{{cite web|title=The Booth Part I: A Friendly Neighborhood Haven – Interview with Co-founder Sunghoo Yang About The Booth’s Past and Future|url=https://craftbeerasia.com/2016/04/02/friendly-neighborhood-haven-the-booth-pt-i/|website=Craft Beer Asia}}</ref>


=== Pizza Pubs ===
=== Pizza Pubs ===

Revision as of 11:07, 8 December 2017

The Booth Brewing Co. is a microbrewery headquartered in Seoul, South Korea. The brewery was founded in 2015 by Sunghoo Yang, a former investment analyst, Heeyoon Kim, a former Korean medical doctor, and Daniel Tudor, a journalist for The Economist. They had been operating a pizza pub since 2013.[1] In 2015, they acquired a brewing facility in Eureka, California, previously owned by Lost Coast Brewery.[2] They are well known for Taedonggang Pale Ale, a collaboration with Danish microbrewery Mikkeller, and also for being the second non-U.S. craft brewer to produce beer in their own facility in the United States.[3]

History

The brewery started as a small, casual pub in the alleyways of Gyeongnidan in Seoul. The idea to start the pub was inspired by Tudor’s article in The Economist, which claimed: “brewing remains just about the only useful activity at which North Korea beats the South.”[4] The pub began selling Bill’s Pale Ale, the Booth’s first brew along with a small selection of pizza. After realizing how crucial the cold chain transportation system was to maintaining the quality and flavor of beer, the owners established the first cold chain import and distribution system, The Booth Cold Chain, soon importing beers from Mikkeller, Evil Twin, To Øl, and 8 Wired. They successfully launched two crowdfunding campaigns titled Equity for Booth,d in September 2015 and February 2017.[5]

Production

The Booth’s beers are produced at four locations (The Booth’s Pangyo Brewery, The Booth’s Eureka Brewery,[6] Brew Hub,[7] and De Proefbrouwerij[8]), on three continents (Asia, North America, and Europe). Production at Brew Hub has helped quintuple The Booth’s production of their flagship beers, Kukmin IPA and Kieuk IPA.[9]

Flagship beers from the Korea branch of The Booth Brewing Co.

  • Taedonggang Pale Ale: International Pale Ale. A collaboration with renowned Danish gypsy-brewery Mikkeller,[10] the name Taedonggang was inspired by its North Korean namesake, the most popular beer in North Korea.
  • Kukmin IPA: India Pale Ale
  • Kieuk Session IPA: Session India Pale Ale. A collaboration with Kiha and the Faces,[11] a famous indie music band from Korea.[12]
  • Great God of Fun Red Ale: Irish Red Ale. A collaboration with Hongchul Noh,[13] a famous comedian and TV celebrity from Korea.

Flagship beers from the Eureka branch of The Booth Brewing Co.

  • Eureka Seoul Hop Ale

Locations

The Booth currently operates six pizza pub locations in Seoul, along with Mikkeller Bar Seoul, and a micro-brew pub in Pangyo. In October 2015, they acquired a brewing facility in Eureka, California, formerly owned by Lost Coast Brewery.[14]

Pizza Pubs

  • The Booth Pub Gyeonglidan
  • The Booth Pub Itaewon Station
  • The Booth Pub Gangnam (1)
  • The Booth Pub Gangnam (2)
  • The Booth Pub Samsung
  • The Booth Pub Common Ground

Other locations

  • The Booth at Pangyo Brewery
  • Mikkeller Bar Seoul

Notables

The Beer Week Seoul

The Booth hosts one of the biggest craft beer events in Korea, The Beer Week Seoul. The event introduces breweries and sells beers unavailable to the Korean market. Breweries such as Other Half, Mikkeller, Evil Twin, To Øl, and AleSmith have participated in the past.[15]

Date Number of participating breweries Number of available beers Number of visitors (estimate)
April 13–17, 2016 24 67 7,000
September 21–25, 2016 23 65 12,000
May 3–7, 2017 21 80 20,000

The Booth’s flagship beer, Kukmin IPA, was awarded Best Craft Beer at the 2017 Korea Wine and Spirits Award.[16] Two of the co-founders, Heeyoon Kim and Sunghoo Yang, were selected for Forbes 30 Under 30 Asia for 2017.[17]

References

  1. ^ "The Booth Story". The Booth.
  2. ^ Burns, Ryan. "South Korean Microbrewery Looking to Set Up Shop in Eureka". Lost Coast Outpost.
  3. ^ Nurin, Tara. "The Future Of Global Craft Brewing Has Arrived And It's Landed In ... Central Florida?". Forbes.
  4. ^ Tudor, Daniel. "Fiery Food, Boring Beer". The Economist.
  5. ^ "The Booth Part I: A Friendly Neighborhood Haven – Interview with Co-founder Sunghoo Yang About The Booth's Past and Future". Craft Beer Asia.
  6. ^ "The Booth Story". The Booth.
  7. ^ Kendall, Justin. "Brew Hub Inks International Deal, Expands Florida Brewery And Makes Global Play". Brewbound.
  8. ^ "The Booth / Mikkeller 대동강(Taedonggang) Pale Ale". RateBeer.
  9. ^ Nurin, Tara. "The Future Of Global Craft Brewing Has Arrived And It's Landed In ... Central Florida?". Forbes.
  10. ^ "The Booth Story". The Booth.
  11. ^ "Kiha and The Face". Wikipedia.
  12. ^ "Kieuk IPA". The Booth Brewing Company.
  13. ^ "Noh Hong-Chul". Wikipedia.
  14. ^ "The Booth Part I: A Friendly Neighborhood Haven – Interview with Co-founder Sunghoo Yang About The Booth's Past and Future". Craft Beer Asia.
  15. ^ "The Beer Week Seoul". Timeout.
  16. ^ "The Booth Brewing Company Official Facebook Page".
  17. ^ "Forbes 30 Under 30 Asia Arts".
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