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The show's sponsors included Ekco Products Company, B.B. Pen Company, and Gemex Watch Band Company.<ref>{{cite news|title=Ekco Products Buys 4 ABC TV Stanzas|url=https://books.google.com/books?id=YQoEAAAAMBAJ&pg=PA9&dq=%22George+Jessel+Show%22&hl=en&sa=X&ved=0ahUKEwiXp5Gu1r_YAhWSpKQKHSn_DcsQ6AEIowEwFg#v=onepage&q=%22George%20Jessel%20Show%22&f=false|accessdate=5 January 2018|work=Billboard|date=September 26, 1953|page=3}}</ref>
The show's sponsors included Ekco Products Company, B.B. Pen Company, and Gemex Watch Band Company.<ref>{{cite news|title=Ekco Products Buys 4 ABC TV Stanzas|url=https://books.google.com/books?id=YQoEAAAAMBAJ&pg=PA9&dq=%22George+Jessel+Show%22&hl=en&sa=X&ved=0ahUKEwiXp5Gu1r_YAhWSpKQKHSn_DcsQ6AEIowEwFg#v=onepage&q=%22George%20Jessel%20Show%22&f=false|accessdate=5 January 2018|work=Billboard|date=September 26, 1953|page=3}}</ref>


==Critical reception==
A review in the November 30, 1953, issue of the trade publication ''[[Broadcasting & Cable|Broadcasting]]'' panned the Jessel show, calling it "As sad a variety program as has passed before the discerning eye of a tv [sic] camera ..."<ref name=bc>{{cite news|title=The George Jessel Show|url=http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/53-OCR/BC-1953-11-30-OCR-Page-0016.pdf|accessdate=5 January 2018|work=Broadcasting|date=November 30, 1953|page=16}}</ref>

==Legal problem==
In January 1955, the B.B. Pen Company, Inc. sued ABC-Paramount Theaters, Inc., charging breach of contract and fraud with regard to the company's sponsorship of the Jessel program. The suit alleged that some local stations pre-empted the program, diminishing the reach of the pen company's advertising. The $1.5 million suit was filed in Los Angeles Federal Court.<ref>{{cite news|title=B.B. Pen Suit Seeks $1.5 Mil From ABC-Para|url=http://www.americanradiohistory.com/hd2/IDX-Business/Music/Archive-Billboard-IDX/IDX/50s/1955/Billboard%201955-01-29-OCR-Page-0003.pdf|work=Billboard|date=January 29, 1955|page=5}}</ref>
In January 1955, the B.B. Pen Company, Inc. sued ABC-Paramount Theaters, Inc., charging breach of contract and fraud with regard to the company's sponsorship of the Jessel program. The suit alleged that some local stations pre-empted the program, diminishing the reach of the pen company's advertising. The $1.5 million suit was filed in Los Angeles Federal Court.<ref>{{cite news|title=B.B. Pen Suit Seeks $1.5 Mil From ABC-Para|url=http://www.americanradiohistory.com/hd2/IDX-Business/Music/Archive-Billboard-IDX/IDX/50s/1955/Billboard%201955-01-29-OCR-Page-0003.pdf|work=Billboard|date=January 29, 1955|page=5}}</ref>



Revision as of 02:59, 5 January 2018


The George Jessel Show is a 30-minute television variety program that was broadcast on ABC from September 13, 1953, until April 11, 1954.[1]

After having worked as one of several rotating hosts of Four Star Revue on NBC television in 1952-1953, comedian George Jessel gained his own program in 1954. The show used a celebrity roast format, with Jessel drawing on his self-proclaimed "Toastmaster General of the United States" status to give provide a humorous treatment of each week's guest.[2] Guests of honor included Sophie Tucker and Mitzi Gaynor.[3]

Although the program was purported to be live and extemporaneous, it was actually scripted and rehearsed. Writers provided material to supplement Jessel's remarks.[2]

The show's sponsors included Ekco Products Company, B.B. Pen Company, and Gemex Watch Band Company.[4]

Critical reception

A review in the November 30, 1953, issue of the trade publication Broadcasting panned the Jessel show, calling it "As sad a variety program as has passed before the discerning eye of a tv [sic] camera ..."[5]

In January 1955, the B.B. Pen Company, Inc. sued ABC-Paramount Theaters, Inc., charging breach of contract and fraud with regard to the company's sponsorship of the Jessel program. The suit alleged that some local stations pre-empted the program, diminishing the reach of the pen company's advertising. The $1.5 million suit was filed in Los Angeles Federal Court.[6]

References

  1. ^ McNeil, Alex (1996). Total Television (4th ed.). New York, New York: Penguin Books USA, Inc. p. 322. ISBN 0-14-02-4916-8.
  2. ^ a b Hyatt, Wesley (2003). Short-Lived Television Series, 1948–1978: Thirty Years of More Than 1,000 Flops. McFarland. pp. 50–51. ISBN 9781476605159. Retrieved 4 January 2018.
  3. ^ "The George Jessel Show". TV Guide. Archived from the original on 5 January 2018. Retrieved 5 January 2018.
  4. ^ "Ekco Products Buys 4 ABC TV Stanzas". Billboard. September 26, 1953. p. 3. Retrieved 5 January 2018.
  5. ^ "The George Jessel Show" (PDF). Broadcasting. November 30, 1953. p. 16. Retrieved 5 January 2018.
  6. ^ "B.B. Pen Suit Seeks $1.5 Mil From ABC-Para" (PDF). Billboard. January 29, 1955. p. 5.