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Habib opened Planet Paws, his dog focused pet store in [[Dartmouth, Nova Scotia]] on 15 October 2011. In 2012 he had posted a picture of the ingredients in a bag of commercial dog food, and that post received half a million shares overnight.<ref> Brownell, Claire. [http://business.financialpost.com/news/retail-marketing/the-wizard-of-paws-how-a-halifax-area-raw-pet-food-store-built-one-of-canadas-biggest-facebook-followings "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings"], [[the National Post]], March 10, 2016</ref>. Habib continued to produce pictures and video content regarding pet nutrition and canine health that frequently went viral.
Habib opened Planet Paws, his dog focused pet store in [[Dartmouth, Nova Scotia]] on 15 October 2011. In 2012 he had posted a picture of the ingredients in a bag of commercial dog food, and that post received half a million shares overnight.<ref> Brownell, Claire. [http://business.financialpost.com/news/retail-marketing/the-wizard-of-paws-how-a-halifax-area-raw-pet-food-store-built-one-of-canadas-biggest-facebook-followings "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings"], [[the National Post]], March 10, 2016</ref>. Habib continued to produce pictures and video content regarding pet nutrition and canine health that frequently went viral.


Some exposure has come as a result of controversy, such as when 2014 Habib argued booster shots for pet vaccines increased risk of immune disorders, while medical experts cited large, long-term studies that show the benefit of vaccination outweighs the minimal risk of the adverse immune response.<ref>Neporent, Liz. [http://abcnews.go.com/Health/dog-owners-wade-vaccine-debate/story?id=23972492 "Dog Owners Wade Into Vaccine Debate"] [[ABC News]], June 11 2014</ref> His videos against rawhide dog chews resulted in one veterinarian, Patrick Mahaney, stating Rawhides can be safe to use, and only chemical free rawhides should be considered<ref>Gillespie, Claire. [https://www.rd.com/advice/pets/rawhide-bones-deadly/ "Your Dog’s Favorite Treat May Actually Be Endangering His Life"], [[Readers Digest]], October 5, 2017</ref>. In addition, some of Habib's videos feature Dr. Karen Becker, a contributor to the website Mercola.com which has been sited as an example of a website "likely to mislead consumers by offering one-sided, incomplete, inaccurate, or misleading information."<ref name = Entis>{{cite book | pages = [https://books.google.ca/books?id=NLKzbOOzffgC&pg=PA300&#v=onepage&q&f=false 300] | last = Entis | first = P | title = Food safety: old habits, new perspectives | isbn = 1-55581-417-4 | publisher = [[Wiley-Blackwell]] | year = 2007 }}</ref>
Some exposure has come as a result of controversy, such as when 2014 Habib argued booster shots for pet vaccines increased risk of immune disorders, while medical experts cited large, long-term studies that show the benefit of vaccination outweighs the minimal risk of the adverse immune response.<ref>Neporent, Liz. [http://abcnews.go.com/Health/dog-owners-wade-vaccine-debate/story?id=23972492 "Dog Owners Wade Into Vaccine Debate"] [[ABC News]], June 11 2014</ref> His videos against rawhide dog chews resulted in one veterinarian, Patrick Mahaney, stating Rawhides can be safe to use, and only chemical free rawhides should be considered<ref>Gillespie, Claire. [https://www.rd.com/advice/pets/rawhide-bones-deadly/ "Your Dog’s Favorite Treat May Actually Be Endangering His Life"], [[Readers Digest]], October 5, 2017</ref>. In addition, some of Habib's videos feature Dr. Karen Becker, a contributor to the website Mercola.com. Mercola.com, founded by alternative medicine proponent [[Joseph Mercola]] which has been sited as an example of a website "likely to mislead consumers by offering one-sided, incomplete, inaccurate, or misleading information."<ref name = Entis>{{cite book | pages = [https://books.google.ca/books?id=NLKzbOOzffgC&pg=PA300&#v=onepage&q&f=false 300] | last = Entis | first = P | title = Food safety: old habits, new perspectives | isbn = 1-55581-417-4 | publisher = [[Wiley-Blackwell]] | year = 2007 }}</ref>





Revision as of 22:18, 7 January 2018

Rodney Habib
Born1974 (age 50–51)
NationalityCanadian
Occupation(s)Internet blogger, activist
Years active5 [1]
Notable workPlanet Paws (Facebook Page), Dog Cancer Series (documentary)

Rodney Habib is a at time controversial blogger, viral filmmaker, dog activist and the founder Planet Paws, most liked and visited pet health page on Facebook.

test [2]

Career and Controversy

Habib opened Planet Paws, his dog focused pet store in Dartmouth, Nova Scotia on 15 October 2011. In 2012 he had posted a picture of the ingredients in a bag of commercial dog food, and that post received half a million shares overnight.[3]. Habib continued to produce pictures and video content regarding pet nutrition and canine health that frequently went viral.

Some exposure has come as a result of controversy, such as when 2014 Habib argued booster shots for pet vaccines increased risk of immune disorders, while medical experts cited large, long-term studies that show the benefit of vaccination outweighs the minimal risk of the adverse immune response.[4] His videos against rawhide dog chews resulted in one veterinarian, Patrick Mahaney, stating Rawhides can be safe to use, and only chemical free rawhides should be considered[5]. In addition, some of Habib's videos feature Dr. Karen Becker, a contributor to the website Mercola.com. Mercola.com, founded by alternative medicine proponent Joseph Mercola which has been sited as an example of a website "likely to mislead consumers by offering one-sided, incomplete, inaccurate, or misleading information."[6]


By 2015 Habib was recognized by Facebook for his successful use of his blog to promote his business [7] and was being sought around the world for advice on pet health. [8][9][10][11]

By March 2016, the Planet Paws Facebook page had over 860,000 likes, was reported to appear in 110 million newsfeeds every six days, and had deeper Facebook reach that Canadian corporations Tim Hortons, Canadian Tire, Air Canada, Cirque du Soleil and Shoppers Drug Mart.[12]. By end of March 2016, the page was approaching 1 million likes, [13]. Around this time onternet myth debunking website Snopes.com published that Planet Paws' March 2016 claim that the BHA in Milk Bones caused cancer in dogs was'false'. [14]

By July 2017 the page had exceeded 1.9 million followers, at which time Facebook administrators informed Habib that Planet Paws had become the most popular pet health page in the world.[15]

Habib spent much of 2016 filming and editing a documentary series on the canine cancer epidemic ravaging the planet called "The Dog Cancer Survival Series," though the

References

  1. ^ Brownell, Claire. "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings", the National Post, March 10, 2016
  2. ^ Smith, Amy. "Planet Paws Pet Essentials nearing 1 million likes on Facebook" CBC, March 23, 2016
  3. ^ Brownell, Claire. "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings", the National Post, March 10, 2016
  4. ^ Neporent, Liz. "Dog Owners Wade Into Vaccine Debate" ABC News, June 11 2014
  5. ^ Gillespie, Claire. "Your Dog’s Favorite Treat May Actually Be Endangering His Life", Readers Digest, October 5, 2017
  6. ^ Entis, P (2007). Food safety: old habits, new perspectives. Wiley-Blackwell. pp. 300. ISBN 1-55581-417-4.
  7. ^ Power, Bill. "Hundreds seek Facebook business tips at Halifax event", The Chronicle Herald, January 22, 2015
  8. ^ "BBVC with Hannah Waddingham, Emma Rutherford, Rodney Habib and Anna Webb", BBC, May 7 2015
  9. ^ Brothers, Paul. "Pet Nutritionist Rodney Habib", Global News, March 11 2016
  10. ^ Gillespie, Claire. "Your Dog’s Favorite Treat May Actually Be Endangering His Life", Readers Digest, October 5, 2017
  11. ^ [http://www.canineprofessionals.com/index.php?option=com_content&view=article&id=201:rodney-habib&catid=20:site-content "IACP Keynote speaker 2017"
  12. ^ Brownell, Claire. "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings", the National Post, March 10, 2016
  13. ^ Smith, Amy. "Planet Paws Pet Essentials nearing 1 million likes on Facebook" CBC, March 23, 2016
  14. ^ ["Milk-Bone of Contention"]
  15. ^ "Planet Paws making its mark on social media", The Chronicle Herald, July 31, 2017