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Habib opened Planet Paws, his dog focused pet store in [[Dartmouth, Nova Scotia]] on 15 October 2011. In 2012 he had posted a picture of the all the separate ingredients that compose a bag of commercial dog food, and that post received half a million shares overnight.<ref> Brownell, Claire. [http://business.financialpost.com/news/retail-marketing/the-wizard-of-paws-how-a-halifax-area-raw-pet-food-store-built-one-of-canadas-biggest-facebook-followings "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings"], [[the National Post]], March 10, 2016</ref>. Habib continued to produce pictures and video content regarding pet nutrition and canine health that frequently went viral. |
Habib opened Planet Paws, his dog focused pet store in [[Dartmouth, Nova Scotia]] on 15 October 2011. In 2012 he had posted a picture of the all the separate ingredients that compose a bag of commercial dog food, and that post received half a million shares overnight.<ref> Brownell, Claire. [http://business.financialpost.com/news/retail-marketing/the-wizard-of-paws-how-a-halifax-area-raw-pet-food-store-built-one-of-canadas-biggest-facebook-followings "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings"], [[the National Post]], March 10, 2016</ref>. Habib continued to produce pictures and video content regarding pet nutrition and canine health that frequently went viral. |
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Some exposure has come as a result of controversy, such as when 2014 Habib argued booster shots for pet vaccines increased risk of immune disorders, while medical experts cited large, long-term studies that show the benefit of vaccination outweighs the minimal risk of the adverse immune response.<ref>Neporent, Liz. [http://abcnews.go.com/Health/dog-owners-wade-vaccine-debate/story?id=23972492 "Dog Owners Wade Into Vaccine Debate"] [[ABC News]], June 11 2014</ref> |
Some exposure has come as a result of controversy, such as when 2014 Habib argued booster shots for pet vaccines increased risk of immune disorders, while medical experts cited large, long-term studies that show the benefit of vaccination outweighs the minimal risk of the adverse immune response.<ref>Neporent, Liz. [http://abcnews.go.com/Health/dog-owners-wade-vaccine-debate/story?id=23972492 "Dog Owners Wade Into Vaccine Debate"] [[ABC News]], June 11 2014</ref>In addition, some of Habib's videos feature Dr. Karen Becker, a contributor to the website Mercola.com. Mercola.com, founded by alternative medicine proponent [[Joseph Mercola]] which has been sited as an example of a website "likely to mislead consumers by offering one-sided, incomplete, inaccurate, or misleading information."<ref name = Entis>{{cite book | pages = [https://books.google.ca/books?id=NLKzbOOzffgC&pg=PA300&#v=onepage&q&f=false 300] | last = Entis | first = P | title = Food safety: old habits, new perspectives | isbn = 1-55581-417-4 | publisher = [[Wiley-Blackwell]] | year = 2007 }}</ref> |
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His video against rawhide dog chews received 45 million views, and raised awareness of the chemicals used in the creation of some rawhide yours, but the video also resulted in one veterinarian, Patrick Mahaney, stating rawhide toys can be safe to use, and only chemical free rawhides should be considered<ref>Gillespie, Claire. [https://www.rd.com/advice/pets/rawhide-bones-deadly/ "Your Dog’s Favorite Treat May Actually Be Endangering His Life"], [[Readers Digest]], October 5, 2017</ref>. |
His video against rawhide dog chews received 45 million views, and raised awareness of the chemicals used in the creation of some rawhide yours, but the video also resulted in one veterinarian, Patrick Mahaney, stating rawhide toys can be safe to use, and only chemical free rawhides should be considered<ref>Gillespie, Claire. [https://www.rd.com/advice/pets/rawhide-bones-deadly/ "Your Dog’s Favorite Treat May Actually Be Endangering His Life"], [[Readers Digest]], October 5, 2017</ref>. By 2015 Habib was recognized by Facebook for his successful use of his blog to promote his business <ref> Power, Bill. [http://thechronicleherald.ca/business/1264828-hundreds-seek-facebook-business-tips-at-halifax-event "Hundreds seek Facebook business tips at Halifax event"], [[The Chronicle Herald]], January 22, 2015</ref> and was being sought around the world for advice on pet health.<ref>[http://www.bbc.co.uk/programmes/p02p98dc "BBVC with Hannah Waddingham, Emma Rutherford, Rodney Habib and Anna Webb"], [[BBC]], May 7 2015</ref><ref>Brothers, Paul. [https://globalnews.ca/video/2571955/pet-nutritionist-rodney-habib "Pet Nutritionist Rodney Habib"], [[Global News]], March 11 2016</ref><ref>Gillespie, Claire. [https://www.rd.com/advice/pets/rawhide-bones-deadly/ "Your Dog’s Favorite Treat May Actually Be Endangering His Life"], [[Readers Digest]], October 5, 2017</ref><ref>[http://www.canineprofessionals.com/index.php?option=com_content&view=article&id=201:rodney-habib&catid=20:site-content "IACP Keynote speaker 2017"</ref> |
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By March 2016, the Planet Paws Facebook page had over 860,000 likes, was reported to appear in 110 million newsfeeds every six days, and had deeper Facebook reach that Canadian corporations [[Tim Hortons]], [[Canadian Tire]], [[Air Canada]], [[Cirque du Soleil]] and [[Shoppers Drug Mart]].<ref> Brownell, Claire. [http://business.financialpost.com/news/retail-marketing/the-wizard-of-paws-how-a-halifax-area-raw-pet-food-store-built-one-of-canadas-biggest-facebook-followings "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings"], [[the National Post]], March 10, 2016</ref>. By end of March 2016, the page was approaching 1 million likes, <ref>Smith, Amy. [http://www.cbc.ca/news/canada/nova-scotia/planet-paws-pet-food-facebook-social-media-1.3503551 "Planet Paws Pet Essentials nearing 1 million likes on Facebook"] [[CBC]], March 23, 2016</ref>. Around this time internet myth debunking website Snopes.com published that Planet Paws' March 2016 claim that the BHA in the popular dog treat 'Milk Bones' caused cancer in dogs was 'false'. <ref>[[https://www.snopes.com/milk-bone-facebook-warning/ "Milk-Bone of Contention"]]</ref>By July 2017 the page had exceeded 1.9 million followers, at which time Facebook administrators informed Habib that Planet Paws had become the most popular pet health page in the world.<ref>[http://thechronicleherald.ca/artslife/1490705-planet-paws-making-its-mark-on-social-media "Planet Paws making its mark on social media"], [[The Chronicle Herald]], July 31, 2017</ref> |
By March 2016, the Planet Paws Facebook page had over 860,000 likes, was reported to appear in 110 million newsfeeds every six days, and had deeper Facebook reach that Canadian corporations [[Tim Hortons]], [[Canadian Tire]], [[Air Canada]], [[Cirque du Soleil]] and [[Shoppers Drug Mart]].<ref> Brownell, Claire. [http://business.financialpost.com/news/retail-marketing/the-wizard-of-paws-how-a-halifax-area-raw-pet-food-store-built-one-of-canadas-biggest-facebook-followings "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings"], [[the National Post]], March 10, 2016</ref>. By end of March 2016, the page was approaching 1 million likes, <ref>Smith, Amy. [http://www.cbc.ca/news/canada/nova-scotia/planet-paws-pet-food-facebook-social-media-1.3503551 "Planet Paws Pet Essentials nearing 1 million likes on Facebook"] [[CBC]], March 23, 2016</ref>. Around this time internet myth debunking website Snopes.com published that Planet Paws' March 2016 claim that the BHA in the popular dog treat 'Milk Bones' caused cancer in dogs was 'false'. <ref>[[https://www.snopes.com/milk-bone-facebook-warning/ "Milk-Bone of Contention"]]</ref>By July 2017 the page had exceeded 1.9 million followers, at which time Facebook administrators informed Habib that Planet Paws had become the most popular pet health page in the world.<ref>[http://thechronicleherald.ca/artslife/1490705-planet-paws-making-its-mark-on-social-media "Planet Paws making its mark on social media"], [[The Chronicle Herald]], July 31, 2017</ref> |
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Revision as of 22:42, 7 January 2018
Rodney Habib | |
|---|---|
| Born | 1974 (age 50–51) |
| Nationality | Canadian |
| Occupation(s) | Internet blogger, activist |
| Years active | 5 [1] |
| Notable work | Planet Paws (Facebook Page), Dog Cancer Series (documentary) |
Rodney Habib is a blogger, viral filmmaker, dog activist and the founder Planet Paws, most liked and visited pet health page on Facebook.
Career and Controversy
Habib opened Planet Paws, his dog focused pet store in Dartmouth, Nova Scotia on 15 October 2011. In 2012 he had posted a picture of the all the separate ingredients that compose a bag of commercial dog food, and that post received half a million shares overnight.[2]. Habib continued to produce pictures and video content regarding pet nutrition and canine health that frequently went viral.
Some exposure has come as a result of controversy, such as when 2014 Habib argued booster shots for pet vaccines increased risk of immune disorders, while medical experts cited large, long-term studies that show the benefit of vaccination outweighs the minimal risk of the adverse immune response.[3]In addition, some of Habib's videos feature Dr. Karen Becker, a contributor to the website Mercola.com. Mercola.com, founded by alternative medicine proponent Joseph Mercola which has been sited as an example of a website "likely to mislead consumers by offering one-sided, incomplete, inaccurate, or misleading information."[4]
His video against rawhide dog chews received 45 million views, and raised awareness of the chemicals used in the creation of some rawhide yours, but the video also resulted in one veterinarian, Patrick Mahaney, stating rawhide toys can be safe to use, and only chemical free rawhides should be considered[5]. By 2015 Habib was recognized by Facebook for his successful use of his blog to promote his business [6] and was being sought around the world for advice on pet health.[7][8][9][10]
By March 2016, the Planet Paws Facebook page had over 860,000 likes, was reported to appear in 110 million newsfeeds every six days, and had deeper Facebook reach that Canadian corporations Tim Hortons, Canadian Tire, Air Canada, Cirque du Soleil and Shoppers Drug Mart.[11]. By end of March 2016, the page was approaching 1 million likes, [12]. Around this time internet myth debunking website Snopes.com published that Planet Paws' March 2016 claim that the BHA in the popular dog treat 'Milk Bones' caused cancer in dogs was 'false'. [13]By July 2017 the page had exceeded 1.9 million followers, at which time Facebook administrators informed Habib that Planet Paws had become the most popular pet health page in the world.[14]
References
- ^ Brownell, Claire. "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings", the National Post, March 10, 2016
- ^ Brownell, Claire. "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings", the National Post, March 10, 2016
- ^ Neporent, Liz. "Dog Owners Wade Into Vaccine Debate" ABC News, June 11 2014
- ^ Entis, P (2007). Food safety: old habits, new perspectives. Wiley-Blackwell. pp. 300. ISBN 1-55581-417-4.
- ^ Gillespie, Claire. "Your Dog’s Favorite Treat May Actually Be Endangering His Life", Readers Digest, October 5, 2017
- ^ Power, Bill. "Hundreds seek Facebook business tips at Halifax event", The Chronicle Herald, January 22, 2015
- ^ "BBVC with Hannah Waddingham, Emma Rutherford, Rodney Habib and Anna Webb", BBC, May 7 2015
- ^ Brothers, Paul. "Pet Nutritionist Rodney Habib", Global News, March 11 2016
- ^ Gillespie, Claire. "Your Dog’s Favorite Treat May Actually Be Endangering His Life", Readers Digest, October 5, 2017
- ^ [http://www.canineprofessionals.com/index.php?option=com_content&view=article&id=201:rodney-habib&catid=20:site-content "IACP Keynote speaker 2017"
- ^ Brownell, Claire. "The Wizard of Paws: How a Halifax-area raw pet food store built one of Canada's biggest Facebook followings", the National Post, March 10, 2016
- ^ Smith, Amy. "Planet Paws Pet Essentials nearing 1 million likes on Facebook" CBC, March 23, 2016
- ^ ["Milk-Bone of Contention"]
- ^ "Planet Paws making its mark on social media", The Chronicle Herald, July 31, 2017