Multi Viral: Difference between revisions
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{{DISPLAYTITLE:''Multi_Viral''}} |
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{{Infobox album | <!-- See Wikipedia:WikiProject_Albums --> |
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| Italic title= no |
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| Name = ''Multi_Viral'' |
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| Type = [[Album]] |
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| Artist = [[Calle 13 (band)|Calle 13]] |
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| Cover = Multiviralcalle13.jpg |
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| Released = March 1, 2014 |
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| Recorded = Música Satánica Studios, [[San Juan, Puerto Rico|San Juan]] |
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| Genre = [[Latin music (genre)|Latin]], [[alternative hip hop]], [[Urban music|urban]] |
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| Length = |
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| Language = [[Spanish language|Spanish]] |
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| Label = El Abismo |
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| Producer = Visitante |
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| Reviews = |
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| Last album = ''[[Entren Los Que Quieran]]'' <br/> (2010) |
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| This album = '''''Multi_Viral''''' <br/> (2014) |
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| Next album = |
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| Misc ={{Singles |
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| Name = Multi_Viral |
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| Type = studio |
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| single 1 = [[Multi Viral (song)|Multi_Viral]] |
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| single 1 date = November 13, 2013 |
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| single 2 = El Aguante |
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| single 2 date = February 18, 2014 |
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}} |
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}} |
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'''''Multi_Viral''''' is the fifth studio album from [[Puerto Rico|Puerto Rican]] band [[Calle 13 (band)|Calle 13]], released on March 1, 2014.<ref name=MVPH>{{cite news|title=Calle 13 anuncia salida de su nuevo álbum Multi_Viral|url=http://www.primerahora.com/entretenimiento/musica/nota/calle13anunciasalidadesunuevoalbummultiviral-974624/|accessdate=5 December 2013|newspaper=[[Primera Hora (Puerto Rico)|Primera Hora]]|date=5 December 2013|language=Spanish}}</ref> It marks the band's debut release via their new independent label, El Abismo,<ref name=MVPH/> since they parted ways with Sony Music Latin.<ref>{{cite news|last=Cantor-Navas|first=Judy|title=Calle 13 Going Indie for New Album, Single|url=http://www.billboard.com/articles/columns/latin-notas/5777967/calle-13-going-indie-for-new-album-single|accessdate=5 December 2013|newspaper=''[[Billboard (magazine)|Billboard]]''|date=31 October 2013|location=Los Angeles}}</ref> |
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== Recording and release == |
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The album was mixed at [[Electric Lady Studios]], in [[Greenwich Village]], [[New York City]]. |
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<ref name=pareles>{{cite web|last=Pareles|first=Jon|title=Still Rebels, Even as Maturity Looms|url=https://www.nytimes.com/2014/02/23/arts/music/calle-13-prepares-new-album-multiviral.html|work=[[The New York Times]]|publisher=[[The New York Times Company]]|accessdate=24 February 2014|authorlink=Jon Pareles|date=21 February 2014}}</ref> |
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During the recording of the album in [[San Juan, Puerto Rico|San Juan]], Visitante saw the light bulbs in the studio burning out one by one as the months passed. He promised not to replace any of them until the album was finished. The last lamp burned one week before the album was ready, and Visitante said he would continue to work in the dark.<ref name=pareles/> |
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The album was released on March 1, 2014, coinciding with the band's debut performance of their South American tour at the [[Estadio Arquitecto Ricardo Etcheverry]] in [[Buenos Aires]], [[Argentina]]. Every attendee of the tour received a digital download card for the album.<ref name=pareles/> This is part of the "multiviral" concept of the album, as the band's composer and instrumentalist [[Visitante]] explains:<ref name=pareles/> |
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{{cquote|They will be going out of the concert with this album, and then all of the songs will be in their computers, and definitely they are going to upload the songs to I don't know where. So the multiviral concept is going to be real.}} |
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Vocalist and lyricist [[Residente]] added that the album will be promoted not by traditional advertising but by word of mouth, virally.<ref name=pareles/> |
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On February 27, [[NPR Music]] made the entire album available for listening via streaming.<ref name=firstlisten>{{cite web|last=Garsd|first=Jasmine|title=First Listen: Calle 13, 'Multi_Viral'|url=http://www.npr.org/2014/02/27/282597908/first-listen-calle-13-multi_viral?ft=1&f=98679384|work=[[NPR Music]]|publisher=[[NPR]]|accessdate=27 February 2014|date=27 February 2014}}</ref> |
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==Music and lyrics== |
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Residente has described the lyrics of the album as "more existential" and went on to say: "Suddenly, I've started to be more aware, or worried, about living and dying. I thought, maybe I can do something bigger than politics".<ref name=pareles/> |
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The album opening track was described by [[Jon Pareles]] as "an elegant chamber-pop setting, with hints of Beatles harmony". It will feature spoken words by Uruguayan writer [[Eduardo Galeano]].<ref name=pareles/> |
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The track "Adentro" criticizes [[gangsta rap]]pers and their lyrics, considered aggressive by Residente<ref name="adentro">{{cite web|title=Residente y Visitante hablan sobre Adentro |url=https://www.youtube.com/watch?v=Qwa7XrLfKcI|website=Calle 13's official [[YouTube]] channel|publisher=[[Google]]|accessdate=4 January 2015|date=14 October 2014}}</ref> but also shows Residente apologizing for insulting [[Luis Fortuño]], then governor of Puerto Rico, during a 2009 speech.<ref name=pareles/> Working further on self-criticism, Residente mentions a [[Maserati]] he bought during Calle 13 first successful years, something he later regretted.<ref name=pareles/><ref name=stereotude>{{cite web|title=Is Wealth Destroying Hip Hop? Calle 13 Smashes Maserati in Protest|url=http://on.aol.com/video/is-wealth-destroying-hip-hop--calle-13-smashes-maserati-in-protest-518149994|work=Stereotude|publisher=[[Aol.com]]|accessdate=8 March 2014|date=7 March 2014}}</ref> So much that the video for the song features Residente smashing the car,<ref name=stereotude/> not before the "gangsta-influenced Puerto Rican youth" throw their guns and gold through its open windows onto the seats. Residente destroyed the car using a baseball bat provided by [[Willie Mays]],<ref name=stereotude/> a hero to Residente.<ref name=pareles/> Commenting on the idea of the song and the video, Residente said:<ref name=pareles/> |
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{{cquote|I used that car for four months, and by the end I was ashamed of myself. That car, in a way, is part of all that stuff: the guns, the gold. So I'm going to destroy it on video with all these guns inside.}} |
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When Visitante studied the concept of the song, he tried not to use typical hip hop rhythms and loops.<ref name="adentro"/> A set of Grammy Awards trophies was used for percussion at some parts of the song.<ref name="adentro"/> |
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The [[Multi Viral (song)|title-track and first single]] covers the topic of [[media manipulation]] and disinformation<ref name=pareles/> while referencing protests such as [[Occupy Wall Street]] and [[Yo Soy 132]].<ref name=nprmusic>{{cite web|last=Garsd|first=Jasmine|title=First Watch: Puerto Rican Rap Duo Calle 13 Goes 'Multi Viral'|url=http://www.npr.org/blogs/allsongs/2013/12/13/250733126/first-watch-puerto-rican-rap-duo-calle-13-goes-multi-viral|work=[[NPR Music]]|publisher=[[NPR]]|accessdate=10 January 2014|date=13 December 2013}}</ref> |
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The track "Ojos Color Sol", which is the third single, is a collaboration with Cuban songwriter [[Silvio Rodríguez]], an influence of Residente's.<ref name=pareles/> The song expresses the idea that the sunlight would not be missed because the look of a woman is as bright as the star's light.<ref>{{cite web|last1=Rodríguez|first1=Adnaloy Hernández|title=La historia detrás de "Ojos color Sol"|url=http://suenacubano.com/news/68e23a6cfc6311e392063860774f33e8/la-historia-detras-de-ojos-color-sol/|website=suenacubano|accessdate=3 July 2014|language=Spanish|date=25 June 2014}}</ref> |
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The second single, "El Aguante", features a "brisk Irish-flavored flute melody". It is influenced by Ireland's resistance to assimilation and mentions several other historical conflicts, wars and dictatorships.<ref name=pareles/> The chorus of the song was sung by Residente and a group of people. Some sections of the song have percussive sounds that were produced by Residente, Visitante and a third man hitting bottles on a wooden plate with several metallic objects on it.<ref>{{cite web|title=Calle 13 - Visitante habla sobre El Aguante|url=https://www.youtube.com/watch?v=y20TiG280lU|website=Calle 13's official [[YouTube]] channel|publisher=[[Google]]|accessdate=4 January 2015|date=10 September 2014}}</ref> |
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"Respira el momento" (The original name was "La vida" but as Residente said "They were a lot of songs just coming out with that name so we changed it") talks about the cycle of a human life. The chorus is built on a Native American chant. They invited Native American singer [[Vernon Foster]], whom they discovered on YouTube, but he was in Romania at the time. They had him fly to San Juan anyway.<ref name=pareles/> Visitante said the song reflected the way he felt during the preparing of the album, saying it was the first song to be thought of and the last to be finished.<ref name="respira">{{cite web|title=Calle 13 - Residente y Visitante hablan sobre La Vida (Respira el momento)|url=https://www.youtube.com/watch?v=XlprOcTUdiU|website=Calle 13's official [[YouTube]] channel|publisher=[[Google]]|accessdate=4 January 2015|date=29 September 2014}}</ref> Residente said it was difficult to write a song that summarized life, and that he did some research on data such as how many people are born and die every day, month and year; how much one walks during a lifetime, etc.<ref name="respira"/> A [[string quartet]] guest appeared on this track.<ref name="respira"/> The song's tempo was intended to match that of a baby's heartbeat.<ref name="respira"/> |
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== Reception and accolades == |
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{{Album ratings |
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|rev1 = ''[[Rolling Stone]]'' |
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|rev1score = {{Rating|4|5}}<ref name=RSreview>{{cite web|last=Hermes|first=Will|title=Calle 13 - MultiViral|url=https://www.rollingstone.com/music/albumreviews/multiviral-20140307|work=[[Rolling Stone]]|publisher=[[Wenner Media]]|accessdate=8 March 2014|authorlink=Will Hermes|date=7 March 2014}}</ref> |
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|rev2 = ''[[AllMusic]]'' |
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|rev2score = {{Rating|4|5}}<ref name=AMreview>{{cite web|last=Jeffries|first=David|title=MultiViral review|url=http://www.allmusic.com/album/multiviral-mw0002630954|work=[[AllMusic]]|publisher=[[All Media Network]]|accessdate=9 October 2014}}</ref> |
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}} |
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[[Will Hermes]] of ''[[Rolling Stone]]'' said the band "have made as ambitious a hip-hop album – if that's not too narrow a term – as any in any language", and considered the title track, as well as the whole album, "an object lesson in just that."<ref name=RSreview/> David Jeffries from [[AllMusic]] said the album kept the "political commentary" and "genre-jumping" while showing a "sense of earned artistic freedom".<ref name=AMreview/> He also commented that "it's amazing the album doesn't fall apart because of weight, or come off like a dry civics class".<ref name=AMreview/> |
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''Multi_Viral'' and its songs received ten nominations for the [[Latin Grammy Awards of 2014]]<ref name=nominados2014>{{cite web|title=Nominados - 15a Entrega Anual del Latin Grammy|url=http://www.latingrammy.com/es/nominees|website=Latin Grammy Awards official website|accessdate=9 October 2014|language=Spanish}}</ref> - the same number of their previous studio release, ''[[Entren Los Que Quieran]]''. The album itself was nominated for [[Latin Grammy Award for Album of the Year|Album of the Year]] and [[Latin Grammy Award for Best Urban Music Album|Best Urban Music Album]]. The third single "Adentro" was nominated for three categories: [[Latin Grammy Award for Best Urban Performance|Best Urban Performance]], [[Latin Grammy Award for Best Urban Song|Best Urban Song]] (to which "Cuando los pies besan el piso" was also nominated) and [[Latin Grammy Award for Best Short Form Music Video|Best Short Form Music Video]]. The second single ("El Aguante") and the fourth single ("Ojos Color de Sol") were also nominated for [[Latin Grammy Award for Best Alternative Song|Best Alternative Song]] and [[Latin Grammy Award for Song of the Year|Song of the Year]], respectively, and "Respira el Momento" was nominated for [[Latin Grammy Award for Record of the Year|Record of the Year]]. The band's producer and instrumentalist [[Visitante]] was nominated for [[Latin Grammy Award for Producer of the Year|Producer of the Year]], not only for his work on this album, but also for producing [[Jorge Drexler]]'s "[[Todo Cae]]". |
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In 2015, the album [[57th Annual Grammy Awards#Latin|won]] the [[Grammy Award for Best Latin Rock, Urban or Alternative Album]].<ref>{{cite web|title=57th Annual GRAMMY Awards Winners & Nominees|url=http://www.grammy.com/nominees|website=Grammy.com|accessdate=9 February 2015}}</ref> Also in 2015, the videos for the tracks "Así de grande son las ideas" and "Ojos color de sol" were nominated for the [[Latin Grammy Awards of 2015|16th Latin Grammy Awards]] in the [[Latin Grammy Award for Best Short Form Music Video|Best Short Form Music Video]] category.<ref>{{cite web|title=La lista completa de nominados a los Latin Grammy 2015|url=http://www.infobae.com/2015/09/23/1757537-la-lista-completa-nominados-los-latin-grammy-2015|website=[[Infobae]]|accessdate=3 October 2015|language=Spanish|date=23 September 2015}}</ref> |
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==Track listing== |
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{{tracklist |
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| total_length = 58:12<ref name=firstlisten/> |
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| all_lyrics = [[Residente]] |
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| all_music = Visitante |
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| title1 = Intro - El viaje |
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| note1 = The Journey) (featuring [[Eduardo Galeano]] |
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| length1 = 2:00 |
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| title2 = Respira el momento |
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| note2 = Breathe in the Moment (featuring [[Vernon Foster]] |
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| length2 = 5:29 |
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| title3 = Interludio - Un buen día para morir |
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| note3 = Interlude - A Good Day to Die) (featuring [[Vernon Foster]] |
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| length3 = 0:40 |
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| title4 = El aguante |
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| note4 = Endurance<ref name=pareles/> |
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| length4 = 4:48 |
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| title5 = Ojos color sol |
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| note5 = Sun-Colored Eyes) (featuring [[Silvio Rodríguez]]<ref name=pareles/> |
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| length5 = 3:37 |
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| title6 = [[Multi Viral (song)|Multi_Viral]] |
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| note6 = featuring [[Julian Assange]], Kamilya Jubran, and [[Tom Morello]] |
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| length6 = 4:23 |
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| title7 = Cuando los pies besan el piso |
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| note7 = When the Feet Kiss the Floor |
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| length7 = 3:54 |
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| title8 = Adentro |
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| note8 = Inside<ref name=pareles/> |
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| length8 = 4:53 |
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| title9 = Interludio - Stupid Is as Stupid Does |
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| note9 = Interlude - Stupid Is as Stupid Does) (featuring [[John Leguizamo]] |
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| length9 = 0:59 |
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| title10 = Los idiotas |
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| note10 = The Idiots<ref name=pareles/> |
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| length10 = 4:30 |
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| title11 = Fuera de la atmósfera del cráneo |
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| note11 = Out of the Skull's Atmosphere |
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| length11 = 3:55 |
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| title12 = Perseguidos |
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| note12 = Pursued (featuring [[Biga Ranx]] |
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| length12 = 4:45 |
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| title13 = Gato que avanza, perro que ladra |
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| note13 = Cat That Advances, Dog That Barks |
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| length13 = 5:08 |
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| title14 = Me vieron cruzar |
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| note14 = They Saw Me Crossing<ref name=pareles/> |
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| length14 = 3:54 |
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| title15 = Así de grande son las ideas |
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| note15 = Ideas Are That Big |
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| length15 = 5:11 |
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}} |
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==Charts== |
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{{col-begin}} |
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{{col-2}} |
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===Weekly charts=== |
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{| class="wikitable sortable" |
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|- |
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!align="left"|Chart (2014) |
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! style="text-align:center;"|Peak<br>position |
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|- |
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{{albumchart|Spain|50|artist=Calle 13|refname="spa albums"|accessdate=April 16, 2014}} |
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|- |
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{{albumchart|BillboardLatin|4|artist=Calle 13|refname="latinalbums"|artistid=275844|accessdate=March 6, 2014}} |
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|- |
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{{albumchart|BillboardRap|23|artist=Calle 13|refname="rapalbums"|artistid=275844|accessdate=March 6, 2014}} |
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|- |
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|} |
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{{col-2}} |
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===Year-end charts=== |
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{|class="wikitable sortable plainrowheaders" |
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|- |
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!scope="col"| Chart (2014) |
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!scope="col"| Position |
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|- |
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!scope="row"|US Top Latin Albums<ref>{{cite web|url=http://www.billboard.com/charts/year-end/2014/top-latin-albums|title=Latin Albums |publisher=Billboard |date= |accessdate=January 4, 2014}}</ref> |
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| style="text-align:center;"|51 |
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|} |
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{{col-end}} |
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==References== |
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{{Reflist}} |
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{{Calle 13}} |
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[[Category:2014 albums]] |
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[[Category:Calle 13 (band) albums]] |
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[[Category:Grammy Award for Best Latin Rock, Urban or Alternative Album]] |
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[[Category:Latin Grammy Award for Best Urban Music Album]] |
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