Band-Aid: Difference between revisions
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In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as [[Mickey Mouse]], [[Donald Duck]], [[Oliver & Company|Oliver & Jenny]], [[Superman]], [[Spider-Man]], [[Hello Kitty]], [[Rocket Power]], [[Rugrats]], [[Smiley|smiley faces]], [[Barbie]], [[Dora the Explorer]], [[Batman]] and [[Duck Dynasty]]. In addition to white toned and brown toned adhesive bandages, Band-Aid sells sheer strips for any color skin tone that can be purchased in stores or online.<ref>{{Cite web|title = Basic Care|url = http://www.band-aid.com/products/basic-care|website = BAND-AID® Brand Adhesive Bandages|accessdate = 2015-11-05}}</ref> |
In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as [[Mickey Mouse]], [[Donald Duck]], [[Oliver & Company|Oliver & Jenny]], [[Superman]], [[Spider-Man]], [[Hello Kitty]], [[Rocket Power]], [[Rugrats]], [[Smiley|smiley faces]], [[Barbie]], [[Dora the Explorer]], [[Batman]] and [[Duck Dynasty]]. In addition to white toned and brown toned adhesive bandages, Band-Aid sells sheer strips for any color skin tone that can be purchased in stores or online.<ref>{{Cite web|title = Basic Care|url = http://www.band-aid.com/products/basic-care|website = BAND-AID® Brand Adhesive Bandages|accessdate = 2015-11-05}}</ref> |
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In [[World War II]], millions were shipped overseas, helping popularize the product. Since then, Johnson & Johnson currently has estimated a sale of over 100 billion Band-Aids worldwide. |
In [[World War II]], millions were shipped overseas, helping popularize the product. Since then, Johnson & Johnson currently has estimated a sale of over 100 billion Band-Aids worldwide. |
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Johnson & Johnson continues to defend the Band-Aid trademark against it being genericized.<ref>http://www.inta.org/INTABulletin/Pages/PracticalTipsonAvoidingGenericide.aspx</ref> |
Johnson & Johnson continues to defend the Band-Aid trademark against it being genericized.<ref>http://www.inta.org/INTABulletin/Pages/PracticalTipsonAvoidingGenericide.aspx</ref> |
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Revision as of 20:57, 31 January 2018
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Band-Aid brand logo. | |
| Product type | Adhesive bandage/dressing |
|---|---|
| Owner | Johnson & Johnson |
| Country | U.S. |
| Introduced | June 1920 (invention) |
| Markets | Worldwide |
| Tagline | "I am stuck on Band-Aid (brand) 'cause Band-Aid's stuck on me!" |
| Website | www |
Band-Aid is a brand name of American pharmaceutical and medical devices giant Johnson & Johnson's line of adhesive bandages.
History
The Band-Aid was invented in 1920 by Thomas Anderson and Johnson & Johnson employee Earle Dickson in Escondido, California for his wife Josephine, who frequently cut and burned herself while cooking.[1] The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957. Perhaps a curiosity, the word "Band" in German means tape.
The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced a machine that produced sterilized Band-Aids.
In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as Mickey Mouse, Donald Duck, Oliver & Jenny, Superman, Spider-Man, Hello Kitty, Rocket Power, Rugrats, smiley faces, Barbie, Dora the Explorer, Batman and Duck Dynasty. In addition to white toned and brown toned adhesive bandages, Band-Aid sells sheer strips for any color skin tone that can be purchased in stores or online.[2]
In World War II, millions were shipped overseas, helping popularize the product. Since then, Johnson & Johnson currently has estimated a sale of over 100 billion Band-Aids worldwide.
Johnson & Johnson continues to defend the Band-Aid trademark against it being genericized.[3]
Possible generic term
Band-Aid arguably has, over time, become a generic term in the United States, and a generic term cannot function as a trademark; but Johnson & Johnson has registered Band-Aid as a trademark on the Principal Register of the United States Patent and Trademark Office, and the registration is valid and legal.[4] A registration on the Principal Register does not create ownership rights under the laws of the United States, and a registration may be challenged and removed if the challenger proves as a matter of fact that the alleged trademark has become generic.
Related products
Johnson & Johnson also manufactures liquid bandages, Scar Healing bandages, and Burn-Aid, burn gel-impregnated bandages. Their newest products include Active Flex bandages and waterproof Tough Strips.
To protect the name, their trademark, Johnson & Johnson always refers to its products as "Band-Aid brand", not just Band-Aids.
Manufacturing facilities are located in Brazil, China and Denmark.
See also
- Elastoplast, a comparable European brand and genericized trademark
References
- ^ "BAND-AID® Brand Heritage". Johnson & Johnson. April 2015. Retrieved September 21, 2015.
- ^ "Basic Care". BAND-AID® Brand Adhesive Bandages. Retrieved 2015-11-05.
- ^ http://www.inta.org/INTABulletin/Pages/PracticalTipsonAvoidingGenericide.aspx
- ^ "Trademark Status & Document Retrieval: BAND-AID". USPTO. May 15, 2012. Retrieved September 21, 2015.
External links
