Category killer: Difference between revisions
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A '''category killer''' is a retailer that specializes in and carries a deep [[Product (business)|product]] assortment within a given category and through selection, [[pricing]] and [[market penetration]] obtains a massive [[competitive advantage]] over other [[retailers]]. [[Chain store|Chains]] such as [[Barnes & Noble]], [[Best Buy]], |
A '''category killer''' is a retailer that specializes in and carries a deep [[Product (business)|product]] assortment within a given category and through selection, [[pricing]] and [[market penetration]] obtains a massive [[competitive advantage]] over other [[retailers]]. [[Chain store|Chains]] such as [[Barnes & Noble]], [[Best Buy]], [[Staples Inc.|Staples]], and [[Toys "R" Us]] are considered category killers.<ref>{{cite web |last1=Lal |first1=Rajiv |last2=Alvarez |first2=Jose B |date=10 October 2011 |title=Retailing Revolution: Category Killers on the Brink |url=http://hbswk.hbs.edu/item/retailing-revolution-category-killers-on-the-brink |work=Working Knowledge |publisher=[[Harvard Business School]] |access-date=16 November 2016}}</ref> |
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==See also== |
==See also== |
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Revision as of 15:42, 23 March 2018
A category killer is a retailer that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtains a massive competitive advantage over other retailers. Chains such as Barnes & Noble, Best Buy, Staples, and Toys "R" Us are considered category killers.[1]
See also
References
- ^ Lal, Rajiv; Alvarez, Jose B (10 October 2011). "Retailing Revolution: Category Killers on the Brink". Working Knowledge. Harvard Business School. Retrieved 16 November 2016.
External links
The dictionary definition of category killer at Wiktionary
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