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== History ==
== History ==
Before the first fruit soju was released, standard [[soju]] was quite popular in [[Korea]] as an alcoholic drink for adults. However, some people found soju difficult to drink due to its high alcohol content and strong flavour (16.8‒53%). Its popularity declined because of Korean societal changes regarding work. This resulted in people not having enough time to drink.<ref>{{Cite news |url= http://news.newsway.co.kr/view.php?tp=1&ud=2015021618520109234&md=20150217142714_AO |title= 롯데주류, 14도로 확 낮추고 ‘유자’ 첨가된 소주 3월초 출시 |last=Lee |first=Joohyun |date= 2015-02-16 |work= |publisher= news way |publication-date= 2015-02-16 |trans-title= Lotte Chilsung will release lower degree 14 and citron flavor soju |access-date=|via=}}</ref>
Before the first fruit soju was released, standard [[soju]] was quite popular in [[Korea]] as an alcoholic drink for adults. However, some people found soju difficult to drink due to its high alcohol content and strong flavor (16.8‒53%). Its popularity declined because of Korean societal changes regarding work. This resulted in people not having enough time to drink.<ref>{{Cite news |url= http://news.newsway.co.kr/view.php?tp=1&ud=2015021618520109234&md=20150217142714_AO |title= 롯데주류, 14도로 확 낮추고 ‘유자’ 첨가된 소주 3월초 출시 |last=Lee |first=Joohyun |date= 2015-02-16 |work= |publisher= news way |publication-date= 2015-02-16 |trans-title= Lotte Chilsung will release lower degree 14 and citron flavor soju |access-date=|via=}}</ref>


In 2015, the first fruit soju 'Sunhari' was released. It had a [[citron]] flavoring and lower alcohol content. This was popular with young people, due to its sweeter taste and lower alcoholic content compared to standard soju.<ref>{{Cite news |url= http://www.yonhapnews.co.kr/bulletin/2015/05/14/0200000000AKR20150514186400030.HTML|title='순하리'가 바꾼 소주 문화…되살아난 과일소주 열풍 |last=Ko |first=Yusun |date= 2015-05-15 |work= |publisher= Yonhapnews |publication-date= 2015-05-15 |trans-title= Sunhari changed Korean soju culture. Reborn fruit soju trend.|access-date=|via=}}</ref>
In 2015, the first fruit soju 'Sunhari' was released. It had a [[citron]] flavoring and lower alcohol content. This was popular with young people, due to its sweeter taste and lower alcoholic content compared to standard soju.<ref>{{Cite news |url= http://www.yonhapnews.co.kr/bulletin/2015/05/14/0200000000AKR20150514186400030.HTML|title='순하리'가 바꾼 소주 문화…되살아난 과일소주 열풍 |last=Ko |first=Yusun |date= 2015-05-15 |work= |publisher= Yonhapnews |publication-date= 2015-05-15 |trans-title= Sunhari changed Korean soju culture. Reborn fruit soju trend.|access-date=|via=}}</ref>

Revision as of 13:28, 6 May 2018

Fruit soju
Korean name
Hangul
과일소주
Hanja
--燒酒
Revised Romanizationgwail-soju
McCune–Reischauerkwail-soju
IPATemplate:IPA-ko

Fruit soju (Template:Lang-ko) is a flavored soju, an alcoholic drink originally from Korea. In 2015, Sunhari, the first fruit-flavored soju brand was released by beverage manufacturer Lotte Chilsung.[citation needed]

The phrase fruit soju is a combination of Korean words gwail (fruit) and soju (a type of Korean alcohol).

History

Before the first fruit soju was released, standard soju was quite popular in Korea as an alcoholic drink for adults. However, some people found soju difficult to drink due to its high alcohol content and strong flavor (16.8‒53%). Its popularity declined because of Korean societal changes regarding work. This resulted in people not having enough time to drink.[1]

In 2015, the first fruit soju 'Sunhari' was released. It had a citron flavoring and lower alcohol content. This was popular with young people, due to its sweeter taste and lower alcoholic content compared to standard soju.[2]

After Sunhari had become popular in the soju market, other companies released their own fruit soju. Joenday released three kinds of the beverage. While Chamisle released Jamongisle, a grapefruit flavoured soju that became as popular as Sunhari. Sunhari still had the strong taste of original soju, whereas Jamongisle had a sweeter and milder taste.[3]

The popularity of fruit soju continued for a year after the release of Sunhari. In March 2016, however, the sales decreased as the hype that first surrounded fruit soju in 2015 disappeared. Today, fruit soju is not consumed much anymore, and consequently, this type of soju is no longer widely sold.[4][5] Currently, sparkling soju is preferred over all other types of this beverage.[6]

Many of Korea's fruit soju has also been released in the United States, such as "Dew on Jamong (자몽에 이슬)" and "Sunhari". Lotte Chilsung released "Sunhari (순하리)" in LA and Colorado, USA. The company exported 9,600 boxes of Sunhari to the USA in February 2016 and 150,000 boxes in March 2016, with each box containing twenty bottles of fruit soju. A Korean company located in Ohio has made three flavours of fruit soju.[7]

Characteristics

블루베리 좋은데이
석류 좋은데이
자몽에 이슬

Fruit soju has a distinct fruit flavor and lower alcohol content (degree) compared to standard soju. The beverage comes in many flavors, such as blueberry, grapefruit, lemon and apple.

Special limited editions of fruit soju have been made, such as C1 Lime soju from the alcohol company "Daesun Jujo (대선주조)". 9,000 bottles were released.[8]

Fruit soju contains large amounts of sugar, with each bottle containing 32.4 grams (1.14 oz). The calorie content of each bottle of fruit soju totals 400 kcal. This is more than one bowl of rice. It contains 5 g (0.18 oz) more sugar than Coke. This has contributed to obesity and an increase of visceral fat.[9]

The most popular fruit soju for university students is "Dew on Grapefruit (자몽에 이슬)". Praise for "Dew on Grapefruit" includes "the other fruit soju is too sweet" and the "combination of grapefruit and soju is good". The second-most popular fruit soju in this demographic is "Bokbadeun Brother (복받은 부라더)".[10]

Brands

These are the main brands of fruit soju:

Nat. Production Name
South Korea Lotte Chilsung Sunhari (순하리)
South Korea Joenday joenday (좋은데이)
South Korea Hite Jinro dew on grapefruit (자몽에 이슬)
South Korea C1 C1 soju (시원소주)

See also

References

  1. ^ Lee, Joohyun (2015-02-16). "롯데주류, 14도로 확 낮추고 '유자' 첨가된 소주 3월초 출시" [Lotte Chilsung will release lower degree 14 and citron flavor soju]. news way.
  2. ^ Ko, Yusun (2015-05-15). "'순하리'가 바꾼 소주 문화…되살아난 과일소주 열풍" [Sunhari changed Korean soju culture. Reborn fruit soju trend.]. Yonhapnews.
  3. ^ Kwon, Eunyung (2016-03-24). "순하리 출시 1년… 과일소주로 주류시장 흔들다" [Since Sunhari is released 1 year, Fruit soju makes the new soju trend]. Hankookilbo.
  4. ^ Lee, Gwangpyo (2016-03-09). "'과일'에서 '탄산'까지...소주 DNA가 바뀐다" [soju`s DNA has become changed]. EBN.
  5. ^ Jang, Domin (2016-04-25). ""겨우 1년만에"…인기 '반짝' 일부 과일소주, 사라진다" [The rate of fruit soju in alcohol market is decreased]. New1.
  6. ^ Ha, Yungin (2016-06-14). "과일소주 이어 탄산주 마케팅 '격돌'" [New soju trend: sparkling soju]. newsprime.co.kr.
  7. ^ Lee, sungyun (2016-04-22). "[신상품] 미국생산 '슬림소주'" [fruit soju is produced in U.S.A. slim soju]. KoreanDaily Los Angeles.
  8. ^ Kim, Sungdae (2016-05-16). "대선주조, 과일소주 '시원블루라임' 출시 라임맛·귀여운 캐릭터로 여심 공략" [Daesun jujo provided special limited edition fruit soju C1 Lime]. iusm.
  9. ^ Roh, Eunji (2016-01-14). "과일맛 소주, 밥 한 공기보다 열량 높고 콜라만큼 달아" [The fruit soju is more sweet than Coke and more calories than one bowl of rice]. Yeonhapnew Tv.
  10. ^ Kim, Hyunju (2016-01-22). "과일소주 '춘추전국시대'…대학생들의 선택은 OO이었다" [The most popular fruit soju to university students is ...]. segyeilbo.
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