Prigat: Difference between revisions
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==International activity== |
==International activity== |
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Prigat primarly markets in Israel; however, it contains local distributors and/or exports to 11 other countries as well: [[Australia]], [[Austria]], [[Belgium]], [[Bulgaria]], [[Canada]], [[England]], [[France]], [[ |
Prigat primarly markets in Israel; however, it contains local distributors and/or exports to 11 other countries as well: [[Australia]], [[Austria]], [[Belgium]], [[Bulgaria]], [[Canada]], [[England]], [[France]], [[Ghana]], [[Hungary]], [[Kenya]], the [[Republic of Macedonia]], [[Romania]], [[South Africa]], [[Spain]] and the [[United States|US]]. Prigat overseas export revenue is estimated at [[United States dollar|US$]]65.5 million as of 2006,<ref name=Ranking_table /> 59.5% of their total revenue.<ref name=Ranking_table /> |
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In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.<ref>{{cite web|url=http://business-romania.blogspot.com/2004/11/prigat-gets-half-of-qabs-investments.html|title=Prigat gets half of QAB's investments|accessdate=2006-10-27|work=business-romania.blogspot.com}}</ref> |
In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.<ref>{{cite web|url=http://business-romania.blogspot.com/2004/11/prigat-gets-half-of-qabs-investments.html|title=Prigat gets half of QAB's investments|accessdate=2006-10-27|work=business-romania.blogspot.com}}</ref> |
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Revision as of 22:52, 31 October 2006
Prigat (Template:Lang-he) (originally called Gat) is a juice and syrup manufacturer in Israel owned by Gat Foods and Israel Beer Breweries. Prigat's headquarters are located in two kibbutzim, Givat Haim (Meuhad) and Givat Haim (Ichud), near Hadera.[1] Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.[2][3]
Timeline of company history
1940s and 1950s
- Prigat was founded in 1940 when the leaders of the the Givat Chaim kibbutz decided to build a factory for canned fruit and vegetable products.
- In 1941, the factory was named "Gat" and quickly began the marketing of the company's first products, which were jams, tomato puree and applesauce.
- In 1943, the British Army in Palestine ordered 775,000 syrup bottles for 55,000 Land of Israel pounds (the Israeli currency at the time of the order).
- Starting from 1947, the company began using mechanic juice extraction based on the FMC citrus juice extractor, which finished developing the same year.[4]
- In 1957, Prigat began marketing sweetcorn seeds in tin cans.
- In 1958, Golda Meir, who was a foreign minister at the time, approved the "Jaffa Champion" company trademark for marketing outside of Israel.
- In 1959, the company's peanut factory was established. The peanut factory was later separated from Prigat's juice activities and is not handled by Prigat today.
1960s and 1970s
- In 1962, the company's frozen juice and vegetables department was established.
- In 1972, Gat won the most excellent exporter award for 1971.
- In 1976, a plastic factory for the 6oz frozen juice and vegetables boxes was established.
- In 1977, the "Prigat" trademark was first used referring to the frozen food department of the company.
1980s and 1990s
- In 1982, Prigat's production line for juice in small bags was established.
- In 1987, Prigat's production line for juice in cardboards was established.
- In 1993, Prigat began marketing in Romania.
- In 1995, Prigat's production line for squeezed juice was established.
2000s
- In 2003, Prigat's merge with Israel Beer Breweries was completed.
International activity
Prigat primarly markets in Israel; however, it contains local distributors and/or exports to 11 other countries as well: Australia, Austria, Belgium, Bulgaria, Canada, England, France, Ghana, Hungary, Kenya, the Republic of Macedonia, Romania, South Africa, Spain and the US. Prigat overseas export revenue is estimated at US$65.5 million as of 2006,[3] 59.5% of their total revenue.[3]
In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.[5]
Jewish National Fund involvment
Prigat has also been involved with the non-profit Jewish National Fund.[6] As of 2006, Prigat spent a total of ₪3 million NIS on treeplanting, in which 2 million square metres of orchards where planted in the Negev area.[6] Following the 2006 Israel-Lebanon conflict, Prigat sent the company's employees to restore the Biria forest after numerous Katyusha falls in the area.[6]
References
- ^ "Prigat emphasizes the differences among the soft drinks category [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-27.
{{cite web}}: URL–wikilink conflict (help) - ^ "At the first time in the juice market: "orange juice with refined sourness"! [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-27.
{{cite web}}: URL–wikilink conflict (help) - ^ a b c "Largest Kibbutz Industry Companies". duns100.dundb.co.il. Retrieved 2006-10-27.
- ^ "FMC citrus juice extractor". asme.org. Retrieved 2006-10-27.
- ^ "Prigat gets half of QAB's investments". business-romania.blogspot.com. Retrieved 2006-10-27.
- ^ a b c "Prigat returns love to the nature [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-31.
{{cite web}}: URL–wikilink conflict (help)