Google Analytics 360 Suite: Difference between revisions
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Revision as of 16:37, 11 July 2018
Type of site | web analytics |
|---|---|
| Owner | |
| URL | www |
| Commercial | Yes (terms of service) |
| Registration | Required |
Google Analytics 360 Suite is a data management platform announced on 15 March 2015 by Google. It provides analytical data which companies can use to track ROI and marketing indicators. There are five main products in the suite: Analytics, Tag Manager, Optimize, Data Studio, and Surveys.
Suite Products
Google Analytics for premium users has been renamed Google Analytics 360. The service has no change in features, while the user interface has been simplified.[1]
Google Tag Manager for premium users has become Tag Manager 360. User interface has similarly been simplified, and users get guaranteed service levels for critical components.
Optimize 360 is a testing and personalization DMP. Users can test and experiment more features on their website and create A/B, multivariate, or redirect tests to alter end-user experiences.
Attribution 360 displays combined information from online and offline channels. It integrates with Analytics 360 and Double Click.
Audience Center 360, which is still in beta, helps to gather data based on information about audiences.[citation needed]
Google Data Studio 360 is a web analytics dashboard report service that summarizes analytics data into reports.[2][3] Google has released its free version for individuals and small business.
See also
References
- ^ "Truly understanding your customers with Google Analytics 360". Biz Community. Retrieved 2016-07-29.
- ^ "A free version of the reporting & data visualization tool". I Programmer. Retrieved 2016-05-31.
- ^ "Google Rolls out Free Data Studio 360". ZDNET. Retrieved 2016-05-26.
External links
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