WMTR-FM

For the AM radio station in Morristown, New Jersey, United States, see WMTR (AM).

WMTR-FM

Archbold, Ohio
Broadcast area	Northwest Ohio
Frequency	96.1 MHz
Programming
Format	Classic Hits
Affiliations	AP Radio, Detroit Tigers, Ohio Ag Net, Brownfield AG News, Rocket Sports Radio Network, Ohio State IMG Sports Network
Ownership
Owner	Nobco, Inc.
History
First air date	April 15, 1968
Former call signs	WHFD (1968-1989)
Technical information
Facility ID	48957
Class	A
ERP	3.8 KW
HAAT	122 meters
Transmitter coordinates	41°33′29.00″N 84°11′8.00″W
Translator(s)	W232CM (94.3 MHz, Archbold)
Links
Webcast	Listen Live
Website	961wmtr.com

WMTR-FM is a radio station that broadcasts at 96.1 MHz on the FM dial in Archbold, Ohio. WMTR-FM airs an adult hits format combining classic rock and Classic Hits material, including Alanis Morissette, Bryan Adams, John Mellencamp, The Goo Goo Dolls, Genesis, The Eagles, Hootie and the Blowfish and much more. It is the primary local station for the Archbold/Fulton County area (including the cities of Delta, Swanton and Wauseon), and its 800-watt signal can be heard sometimes from Bryan,Ohio in the north to Defiance, Ohio in the south. The station is also listenable in the western suburbs of Toledo and is frequently rated in the Toledo Arbitron ratings reports. [1] Its studios are in Archbold and the transmitter is located northeast of the city.

WMTR-FM began broadcasting in 1968 at 95.9 on the FM dial and formerly bore the callsign WHFD (which were the first letters of the 4 counties in its broadcast region—Williams, Henry, Fulton, and Defiance). The current call letters were adopted in 1989 and are legally WMTR-FM due to there being a WMTR-AM in Morristown, New Jersey. Programming over the years has changed from Adult Contemporary to Oldies as "96 Gold" to the current classic/adult hits format. The station is owned by Northwestern Ohio Broadcasting Corporation and prides itself on the fact that it is still locally owned and operated. Max Smith, Sr. founded the station, which is managed today by his son, Max Smith, Jr. In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT technology in the late 1980s, considered state-of-the-art for the time.

WMTR-FM also has a strong sports commitment. WMTR covers high school sports and carries both Detroit Tigers baseball and Ohio State University football. In the fall of 2011, WMTR joined the Rocket Sports Radio Network, carrying University of Toledo football and men's basketball games.

The station acquired an FM translator at 94.3 in late 2016.

The station is an affiliate of the "Floydian Slip" syndicated Pink Floyd program.

External links

• Facility details for Facility ID WMTR ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database