Enhanced TV

Enhanced TV (ETV) is generally synonymous with interactive TV. It is used in particular in reference to "two-screen" TV + PC services. Generally users of these ETV services have their TV and computer in the same room, and navigate their web browser to a particular program-specific Web site that is synchronized to the live program by the broadcast TV network. Alternatively, some computers have TV tuner cards, or some TVs offer web browsers.

Notable "ETV" services are offered by the ABC and ESPN for a number of popular programs such Monday Night Football, Sunday Night Football, The Academy Awards, etc. Similar services are offered for selected programs by other networks, pimarily using platforms operated by GoldPocket.

Enhanced TV is related to a more general, flexible, and ubiquitous two screen capability more broadly referred to as coactive TV, and also relates to the general behavior of "media multitasking."