Jump to content

Ele.me: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
→History: none of this was appropriate for an encyclopedia article
Line 20: Line 20:
Ele.me (roughly means “Hungry now?”) is a professional online-to-offline (O2O) catering and [[food delivery]] platform in [[China]]. It was founded by Mark Zhang and Jack Kang in Minhang Campus of Shanghai Jiao Tong University in 2008 and now is developed and operated by Lazhasi Network Technology (Shanghai) Co., LTD. By the end of December in 2016, Ele.me has covered more than 2000 cities in China, with more than 1.3 million joining shops, 15 thousand staff and more than nine million daily order. Also, over three million riders have registered Fengniao Delivery (the sub-service of Ele.me). With “Make Everything (in) 30min” as the mission, Ele.me "applies innovative technologies and creates a world-leading local living platform to provide the customers with pure at-home experiences". This platform not only takes 700 million citizens into a “30min-convenient life”, but also offers the franchisees integrate operational solutions to promote the digitalization of the catering and retail industry.
Ele.me (roughly means “Hungry now?”) is a professional online-to-offline (O2O) catering and [[food delivery]] platform in [[China]]. It was founded by Mark Zhang and Jack Kang in Minhang Campus of Shanghai Jiao Tong University in 2008 and now is developed and operated by Lazhasi Network Technology (Shanghai) Co., LTD. By the end of December in 2016, Ele.me has covered more than 2000 cities in China, with more than 1.3 million joining shops, 15 thousand staff and more than nine million daily order. Also, over three million riders have registered Fengniao Delivery (the sub-service of Ele.me). With “Make Everything (in) 30min” as the mission, Ele.me "applies innovative technologies and creates a world-leading local living platform to provide the customers with pure at-home experiences". This platform not only takes 700 million citizens into a “30min-convenient life”, but also offers the franchisees integrate operational solutions to promote the digitalization of the catering and retail industry.


On 27 January 2015, Ele.me finished its Series E [[financing]] with $350 million invested by CITIC PE, [[Tencent Holdings]], [[JD.com]] (Joybuy), Hongshan Capital ([[Sequoia Capital]]) and Dianping.com.<ref>{{cite web|url=http://tech.sina.com.cn/i/2015-01-27/doc-iavxeafs0467622.shtml |title=饿了么获3.5亿美元E轮融资 腾讯京东等联合投资&#124;饿了么&#124;融资&#124;京东_互联网_新浪科技_新浪网 |website=Tech.sina.com.cn |date= |accessdate=2017-05-31}}</ref>
On 27 January 2015, Ele.me finished its Series E [[financing]] with $350 million invested by CITIC PE, [[Tencent Holdings]], [[JD.com]] (Joybuy), Hongshan Capital ([[Sequoia Capital]]) and Dianping.com.<ref>{{cite web|url=http://tech.sina.com.cn/i/2015-01-27/doc-iavxeafs0467622.shtml |title=饿了么获3.5亿美元E轮融资 腾讯京东等联合投资&#124;饿了么&#124;融资&#124;京东_互联网_新浪科技_新浪网 |website=Tech.sina.com.cn |date= |accessdate=2017-05-31}}</ref> On 28 August 2015, Ele.me announced the completion of its Series F financing with $630 million. The investment was led by CITIC PE and [[Hualian Group]], followed by new investors like [[China Media Capital]] (CMC), Gopher Asset as well as the original investors including Tencent Holdings, JD.com (Joybuy) and Hongshan Capital (Sequoia Capital).<ref>{{cite web|url=http://tech.qq.com/a/20150828/160869.htm |title=饿了么宣布完成6.3亿美元新一轮融资 _科技_腾讯网 |website=Tech.qq.com |date= |accessdate=2017-05-31}}</ref>


⚫
On 24 November 2015, Ele.me got a strategic investment from [[Didi Chuxing]].<ref>{{cite web|url=http://companies.caixin.com/2015-11-25/100878507.html |title=饿了么接受滴滴入股 并与阿里谈融资_公司频道_财新网 |website=Companies.caixin.com |date=2015-11-25 |accessdate=2017-05-31}}</ref> On 17 December 2015, [[Alibaba Group]] invested $1.25 billion to Ele.me.<ref name="Chen 2017">{{cite web | last=Chen | first=Lulu Yilun | title=Alibaba to Lead $1 Billion Funding for Chinese Food Startup | website=Bloomberg.com | date=May 25, 2017 | url=https://www.bloomberg.com/news/articles/2017-05-25/alibaba-said-to-lead-1-billion-funding-for-chinese-food-startup | access-date=January 3, 2018}}</ref><ref>{{cite web|author= |url=http://history.people.com.cn/peoplevision/n1/2016/0414/c371452-28276110.html |title=是什么吸引阿里12.5亿美元投资央视曝光后的饿了么？-文史-人民网 |website=History.people.com.cn |date=2016-04-14 |accessdate=2017-05-31}}</ref>
On 28 August 2015, Ele.me announced the completion of its Series F financing with $630 million. The investment was led by CITIC PE and [[Hualian Group]], followed by new investors like [[China Media Capital]] (CMC), Gopher Asset as well as the original investors including Tencent Holdings, JD.com (Joybuy) and Hongshan Capital (Sequoia Capital).<ref>{{cite web|url=http://tech.qq.com/a/20150828/160869.htm |title=饿了么宣布完成6.3亿美元新一轮融资 _科技_腾讯网 |website=Tech.qq.com |date= |accessdate=2017-05-31}}</ref>


⚫
On 1 March 2017, Ele.me announced that they will launch "Food Security Service" App. Restaurants that are suspected of violating the law will be synced to the supervision department, and this function now covers all the restaurants in Shanghai.<ref>{{cite web|url=http://tech.qq.com/a/20170301/052935.htm |title=饿了么推"食品安全服务"APP_科技_腾讯网 |website=Tech.qq.com |date= |accessdate=2017-05-31}}</ref><ref>{{cite web|url=http://news.163.com/17/0302/14/CEHEQ4RR00018AOQ.html |title=饿了么推全国首个食安APP 监管部门一键揪出违规餐厅 |website=News.163.com |date=2017-03-02 |accessdate=2017-05-31}}</ref> On 8 March 2017, Ele.me announced that 5,257 restaurants were found to violate the rules and were removed within one week.<ref>{{cite web|url=http://tech.qq.com/a/20170308/018317.htm |title=饿了么公示自查自纠阶段成果，5257家违规餐厅被下线_科技_腾讯网 |website=Tech.qq.com |date= |accessdate=2017-05-31}}</ref> Additionally, 258 restaurants were removed in Sichuan province.<ref>{{cite web|url=http://sichuan.scol.com.cn/dwzw/201703/55858298.html |title=饿了么食品安全月自查 四川省内下线违规商家258家_天府要闻_四川新闻_四川在线 |website=Sichuan.scol.com.cn |date=2017-03-22 |accessdate=2017-05-31}}</ref>
On 24 November 2015, Ele.me got the strategic investment of [[Didi Chuxing]].<ref>{{cite web|url=http://companies.caixin.com/2015-11-25/100878507.html |title=饿了么接受滴滴入股 并与阿里谈融资_公司频道_财新网 |website=Companies.caixin.com |date=2015-11-25 |accessdate=2017-05-31}}</ref>

⚫
On 17 December 2015, [[Alibaba Group]] invested $1.25 billion to Ele.me.<ref name="Chen 2017">{{cite web | last=Chen | first=Lulu Yilun | title=Alibaba to Lead $1 Billion Funding for Chinese Food Startup | website=Bloomberg.com | date=May 25, 2017 | url=https://www.bloomberg.com/news/articles/2017-05-25/alibaba-said-to-lead-1-billion-funding-for-chinese-food-startup | access-date=January 3, 2018}}</ref><ref>{{cite web|author= |url=http://history.people.com.cn/peoplevision/n1/2016/0414/c371452-28276110.html |title=是什么吸引阿里12.5亿美元投资央视曝光后的饿了么？-文史-人民网 |website=History.people.com.cn |date=2016-04-14 |accessdate=2017-05-31}}</ref>

On 1 March 2017, Ele.me announced that they will launch "Food Security Service" App. Restaurants that are suspected of violating the law will be synced to the supervision department, and this function now covers all the restaurants in Shanghai.<ref>{{cite web|url=http://tech.qq.com/a/20170301/052935.htm |title=饿了么推"食品安全服务"APP_科技_腾讯网 |website=Tech.qq.com |date= |accessdate=2017-05-31}}</ref><ref>{{cite web|url=http://news.163.com/17/0302/14/CEHEQ4RR00018AOQ.html |title=饿了么推全国首个食安APP 监管部门一键揪出违规餐厅 |website=News.163.com |date=2017-03-02 |accessdate=2017-05-31}}</ref>

⚫
On 8 March 2017, Ele.me announced that 5,257 restaurants were found to violate the rules and were removed within one week.<ref>{{cite web|url=http://tech.qq.com/a/20170308/018317.htm |title=饿了么公示自查自纠阶段成果，5257家违规餐厅被下线_科技_腾讯网 |website=Tech.qq.com |date= |accessdate=2017-05-31}}</ref> Additionally, 258 restaurants were removed in Sichuan province.<ref>{{cite web|url=http://sichuan.scol.com.cn/dwzw/201703/55858298.html |title=饿了么食品安全月自查 四川省内下线违规商家258家_天府要闻_四川新闻_四川在线 |website=Sichuan.scol.com.cn |date=2017-03-22 |accessdate=2017-05-31}}</ref>

On 12 September 2016, Ele.me announced the daily trading volume to surpass ¥200 million ($29.2 million). Ele.me's sub-service Fengniao Delivery has managed to reduce the average delivery time of “Zhunshida” (Roughly means “arrive on time”) Service to 31 minutes, and the average cost of each order has drawn near to the break-even balance.

The data shows that Ele.me takeaway platform has covered 1,000 cities in China. According to Analysys’ (Yiguan) report on the takeaway market in July in, Ele.me occupied 35.5% market share and kept leading the Chinese takeaway market in the second quarter.

Last year, Ele.me focused upon pushing forward the strategies of “full-range food supplying and full-time food ordering” and achieved significant results. Except for meals, fresh food, commodity and new ordering peak period like afternoon tea and night snacks have become new growth points.

During the Olympic Games, Ele.me’s night snack ordering increased 5.8% MoM (month-on-month), and the growth during the weekends was even more than 12%. 19,740 night snacks were consumed only in Qibao District in Shanghai during the 16-day Olympic Games.

The significant growth in trading volume benefits from the improvement of distribution capability. This June, Ele.me CEO Xuhao Zhang said that the order amount would have 2/3 more possible space in the future and it mainly depended on the distribution capability. In the past few months, the number of riders of Fengniao Delivery has rocketed and is over 1.3 million, which guarantees sufficient delivery power.

In addition, Fengniao improved its distribution efficiency. In September, Fengniao’s average delivery time of “Zhunshida” service has shortened 10% and reached 30.88mint compared with that in July, and this is among the top ones in the world. Jia Kang, COO of Ele.me, said that the further goal of Fengniao Delivery was to reduce the time to 30min, which is expected to realise by the end of the year.

Fengniao’s daily order volume has exceeded 2.6 million and has become a leading delivery platform in China. According to Analysys’s report on China’s instant distribution, Fengniao Delivery ranks the first with a 26.7% market share.

Fengniao Delivery has also achieved a significant breakthrough in operation quality. The cost of each order has been close to the break-even balance. With the growth of order volume, marginal cost will decrease further, and Ele.me’s complete profit is expectable.

Analysts claimed that since last year, the competition among takeaway delivery platforms deepened into a contest of operation qualities. Being close to complete profit represents Fengniao's advantage in lean operation. The takeaway market now has stepped into "the second half". Richer supplying category and better instant distribution experience will be critical driving powers to increase the number of users. The platform that profits first will be able to gather more resources on segments that are bound up with user experiences, for example, delivery, supply chain and food security.<ref>{{cite web|url=http://www.y9s.com/finance/2016/09214445.html |title=饿了么日交易额突破2亿元 领跑中国外卖市场_四川信息港 - 四川综合新闻门户网站 |website=Y9s.com |date=2016-09-21 |accessdate=2017-05-31}}</ref>


===Union===
===Union===

Revision as of 10:52, 24 August 2018

ELEME Inc.
Company typeSubsidiary
IndustryOnline food delivery
Founded2008; 17 years ago (2008)
FoundersMark Zhang
Jack Kang
HeadquartersShanghai, China
Area served
2000+ cities in China
ParentAlibaba Group
Websiteele.me

ELEME Inc. is a platform that offers online food delivery service. It was founded in 2008 by Mark Zhang and Jack Kang in Minhang Campus of Shanghai Jiao Tong University.[1]

Ele.me was acquired by the Alibaba Group in April 2018 and continues to operate independently. [2]

History

Ele.me (roughly means “Hungry now?”) is a professional online-to-offline (O2O) catering and food delivery platform in China. It was founded by Mark Zhang and Jack Kang in Minhang Campus of Shanghai Jiao Tong University in 2008 and now is developed and operated by Lazhasi Network Technology (Shanghai) Co., LTD. By the end of December in 2016, Ele.me has covered more than 2000 cities in China, with more than 1.3 million joining shops, 15 thousand staff and more than nine million daily order. Also, over three million riders have registered Fengniao Delivery (the sub-service of Ele.me). With “Make Everything (in) 30min” as the mission, Ele.me "applies innovative technologies and creates a world-leading local living platform to provide the customers with pure at-home experiences". This platform not only takes 700 million citizens into a “30min-convenient life”, but also offers the franchisees integrate operational solutions to promote the digitalization of the catering and retail industry.

On 27 January 2015, Ele.me finished its Series E financing with $350 million invested by CITIC PE, Tencent Holdings, JD.com (Joybuy), Hongshan Capital (Sequoia Capital) and Dianping.com.[3] On 28 August 2015, Ele.me announced the completion of its Series F financing with $630 million. The investment was led by CITIC PE and Hualian Group, followed by new investors like China Media Capital (CMC), Gopher Asset as well as the original investors including Tencent Holdings, JD.com (Joybuy) and Hongshan Capital (Sequoia Capital).[4]

On 24 November 2015, Ele.me got a strategic investment from Didi Chuxing.[5] On 17 December 2015, Alibaba Group invested $1.25 billion to Ele.me.[6][7]

On 1 March 2017, Ele.me announced that they will launch "Food Security Service" App. Restaurants that are suspected of violating the law will be synced to the supervision department, and this function now covers all the restaurants in Shanghai.[8][9] On 8 March 2017, Ele.me announced that 5,257 restaurants were found to violate the rules and were removed within one week.[10] Additionally, 258 restaurants were removed in Sichuan province.[11]

Union

On 20 April 2017, under the support and guidance of Beijing Food and Drug Administration, major online meal ordering platforms including Ele.me, Meituan Dianping, Baidu Takeaway and Daojia established an online meal ordering platform self-discipline union voluntarily.[12]

The CEOs of the four platforms made a statement and signed the "Self-discipline Convention on Online Takeaway Ordering Platform's Union" together. This convention promised solemnly to the society from 14 aspects including the proprietors’ pre-join promise, platform admission, and the improvement of the records management and information publicity of the proprietors. Its specific contents includes: establishing food security institutes and voluntarily publish information to the society on the homepages of the platforms; tightening the regulation of platform admission; submitting the management data and information to the Food and Drug Administration regularly and actively; taking linked supervision and punitive measures among the platforms, and simultaneously removing the restaurants that violate the rules from all the platforms; jointly strengthening the safety training of the riders; paying attention to improve the online advertising and the training of the proprietors; advertising and promoting the “Sunshine Food” project, etc.[12]

Acquisition by Alibaba Group

On 28 February 2018, it was announced that Alibaba Group is in talks to acquire Ele.me.[13] On April 2, 2018, Alibaba acquired Ele.me for US$ 9.5 billion.[14]

References

  1. ^ "饿了么-网上订餐_外卖_饿了么订餐官网". Ele.me. Retrieved 2017-05-31.
  2. ^ Banjo, Shelly; Ramli, David (1 April 2018). "Alibaba Takes Control of Ele.me, at $9.5 Billion Value". Bloomberg News. Retrieved 1 April 2018.
  3. ^ "饿了么获3.5亿美元E轮融资 腾讯京东等联合投资|饿了么|融资|京东_互联网_新浪科技_新浪网". Tech.sina.com.cn. Retrieved 2017-05-31.
  4. ^ "饿了么宣布完成6.3亿美元新一轮融资 _科技_腾讯网". Tech.qq.com. Retrieved 2017-05-31.
  5. ^ "饿了么接受滴滴入股 并与阿里谈融资_公司频道_财新网". Companies.caixin.com. 2015-11-25. Retrieved 2017-05-31.
  6. ^ Chen, Lulu Yilun (May 25, 2017). "Alibaba to Lead $1 Billion Funding for Chinese Food Startup". Bloomberg.com. Retrieved January 3, 2018.
  7. ^ "是什么吸引阿里12.5亿美元投资央视曝光后的饿了么？-文史-人民网". History.people.com.cn. 2016-04-14. Retrieved 2017-05-31.
  8. ^ "饿了么推"食品安全服务"APP_科技_腾讯网". Tech.qq.com. Retrieved 2017-05-31.
  9. ^ "饿了么推全国首个食安APP 监管部门一键揪出违规餐厅". News.163.com. 2017-03-02. Retrieved 2017-05-31.
  10. ^ "饿了么公示自查自纠阶段成果，5257家违规餐厅被下线_科技_腾讯网". Tech.qq.com. Retrieved 2017-05-31.
  11. ^ "饿了么食品安全月自查 四川省内下线违规商家258家_天府要闻_四川新闻_四川在线". Sichuan.scol.com.cn. 2017-03-22. Retrieved 2017-05-31.
  12. ^ a b "饿了么、美团点评等四家网络订餐平台成立自律共建联盟 违法商户同步下线|美团|自律|食品_新浪财经_新浪网". Finance.sina.com.cn. 2017-04-17. Retrieved 2017-05-31.
  13. ^ Wang, Yue. "Alibaba Moves To Swallow Up China's Ele.me Food Delivery Service". Forbes. Retrieved 2018-02-28.
  14. ^ "阿里巴巴宣布95亿美元全资收购饿了么 张旭豪转任董事长". wallstreetcn.com. 2018-04-02. Retrieved 2018-04-02.

Further reading

Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Ele.me&oldid=856316527"