Vivanta: Difference between revisions
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Revision as of 11:39, 10 September 2018
 | A major contributor to this article appears to have a close connection with its subject. (October 2016) |
 Official logo of Vivanta by Taj | |
| Company type | Private |
|---|---|
| Industry | Hotels |
| Founded | September 2010 |
Number of locations | 98 Hotels [1] |
Key people | Ratan Tata (Interim Chairman) Puneet Chhatwal (MD & CEO) [2] |
| Parent | Indian Hotels Company Limited |
| Website | Vivanta by Taj |
Vivanta By Taj is an Indian hotel chain established in September 2010.[3] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[4]
Introduction
The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[5] This brand architecture exercise was a part of their previous launch of The Gateway hotels[6] which is marketed as an upscale brand.
References
- ^ Our Hotels - Taj Hotels Palaces Resorts Safaris
- ^ "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
- ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
- ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
- ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
- ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.
External links
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