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m Ranjitmadmax moved page Vivanta by Taj to Vivanta over redirect: Changing the name to reflect the correct name of the brand
m Changed logo and new brand name
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{{COI|date=October 2016}}
{{COI|date=October 2016}}
{{Infobox company
{{Infobox company
| name = Vivanta By Taj
| name = Vivanta
| logo = Vivanta Hotels.png
| logo = [[File:Vivanta_Logo.jpg|thumb|right]]
| logo_size =
| logo_size =
| logo_alt =
| logo_alt =
| logo_caption = Official logo of Vivanta by Taj
| logo_caption = Official logo of Vivanta
| logo_padding =
| logo_padding =
| image =
| image =
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| image_caption =
| image_caption =
| trading_name =
| trading_name =
| num_locations = 22 hotels in 19 destinations
| num_locations = 98 Hotels <ref>[https://www.tajhotels.com/en-in/our-hotels Our Hotels - Taj Hotels Palaces Resorts Safaris]</ref>
| former_name =
| former_name =
| type = [[Private company|Private]]
| type = [[Private company|Private]]
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| subsid =
| subsid =
| module = <!-- Used to embed other templates -->
| module = <!-- Used to embed other templates -->
| website = {{URL|https://vivanta.tajhotels.com/|Vivanta by Taj}}
| website = {{URL|https://vivanta.tajhotels.com/|Vivanta}}
| footnotes =
| footnotes =
| intl = yes
| intl = yes

Revision as of 11:53, 10 September 2018

Vivanta
Company typePrivate
IndustryHotels
FoundedSeptember 2010; 14 years ago (2010-09)
Number of locations
22 hotels in 19 destinations
Key people
Ratan Tata (Interim Chairman)
Puneet Chhatwal (MD & CEO) [1]
ParentIndian Hotels Company Limited
WebsiteVivanta

Vivanta By Taj is an Indian hotel chain established in September 2010.[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]

Introduction

The brand Vivanta was born as a part of Taj Hotels Resorts and Palaces (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels[5] which is marketed as an upscale brand.

References

  1. ^ "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
  2. ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
  3. ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
  4. ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
  5. ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.