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'''Vivanta By Taj''' is an Indian [[hotel chain]] established in September 2010.<ref>{{cite web|title=Taj Hotel Launches New Brand Identity|url=http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/Vivanta-by-Taj-launch-by-Showt-1284521421360.html|publisher=Event FAQs|accessdate=30 October 2012}}</ref> The brand is a part of the [[Indian Hotels (Taj group)|Indian Hotels Company Limited]], a subsidiary of the [[TATA Group]].<ref>{{cite news|title=Interview: Raymond Bickson|url=http://www.hindustantimes.com/business-news/InterviewsBusiness/interview-raymond-bickson/Article1-602619.aspx|accessdate=2 November 2012|newspaper=Hindustan Times|date=20 September 2010}}</ref>
'''Vivanta''' is an Indian [[hotel chain]] established in September 2010.<ref>{{cite web|title=Taj Hotel Launches New Brand Identity|url=http://www.eventfaqs.com/eventfaqs/wcms/en/home/news/Vivanta-by-Taj-launch-by-Showt-1284521421360.html|publisher=Event FAQs|accessdate=30 October 2012}}</ref> The brand is a part of the [[Indian Hotels (Taj group)|Indian Hotels Company Limited]], a subsidiary of the [[TATA Group]].<ref>{{cite news|title=Interview: Raymond Bickson|url=http://www.hindustantimes.com/business-news/InterviewsBusiness/interview-raymond-bickson/Article1-602619.aspx|accessdate=2 November 2012|newspaper=Hindustan Times|date=20 September 2010}}</ref>


==Introduction==
==Introduction==


The brand Vivanta was born as a part of [[Taj Hotels Resorts and Palaces]] (also known as The Indian Hotels Company Limited) brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.<ref>{{cite web|title=19 Taj hotels migrate to new Vivanta brand|url=http://www.hotelnewsnow.com/Articles.aspx/4010/19-Taj-hotels-migrate-to-new-Vivanta-brand|publisher=Hotel News Now|accessdate=30 October 2012}}</ref> This brand architecture exercise was a part of their previous launch of The Gateway hotels<ref>{{cite web|title=Indian Hotels launches Gateway Hotel|url=http://www.moneycontrol.com/news/business/indian-hotels-launches-gateway-hotel_355858.html|publisher=Moneycontrol.com|accessdate=2 November 2012}}</ref> which is marketed as an upscale brand.
The brand Vivanta was born as a part of [[Indian Hotels Company Limited|The Indian Hotels Company Limited]] brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.<ref>{{cite web|title=19 Taj hotels migrate to new Vivanta brand|url=http://www.hotelnewsnow.com/Articles.aspx/4010/19-Taj-hotels-migrate-to-new-Vivanta-brand|publisher=Hotel News Now|accessdate=30 October 2012}}</ref> This brand architecture exercise was a part of their previous launch of The Gateway hotels<ref>{{cite web|title=Indian Hotels launches Gateway Hotel|url=http://www.moneycontrol.com/news/business/indian-hotels-launches-gateway-hotel_355858.html|publisher=Moneycontrol.com|accessdate=2 November 2012}}</ref> which is marketed as an upscale brand.


==References==
==References==
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==External links==
==External links==
* {{Official|https://vivanta.tajhotels.com/|Vivanta by Taj}}
* {{Official|https://vivanta.tajhotels.com/|Vivanta}}
{{Tata Group}}
{{Tata Group}}


Revision as of 11:55, 10 September 2018

Vivanta
Company typePrivate
IndustryHotels
FoundedSeptember 2010; 14 years ago (2010-09)
Number of locations
22 hotels in 19 destinations
Key people
Ratan Tata (Interim Chairman)
Puneet Chhatwal (MD & CEO) [1]
ParentIndian Hotels Company Limited
WebsiteVivanta

Vivanta is an Indian hotel chain established in September 2010.[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]

Introduction

The brand Vivanta was born as a part of The Indian Hotels Company Limited brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels[5] which is marketed as an upscale brand.

References

  1. ^ "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
  2. ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
  3. ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
  4. ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
  5. ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.
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