Google Analytics 360 Suite: Difference between revisions
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{{merge to|Google Analytics|discuss=Talk:Google Analytics#Proposed merge with Google Analytics 360 Suite|date=July 2018}} |
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{{ infobox website |
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| logo = |
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| name = Google Analytics 360 Suite |
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| url = {{URL|https://www.google.com/analytics/360-suite}} |
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| commercial = Yes (terms of service) |
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| type = [[web analytics]] |
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| owner = [[Google]] |
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| launch date = |
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| current status = Active |
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| registration = Required |
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}} |
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'''Google Analytics 360 Suite''' is a data management platform announced on 15 March 2015 by [[Google]]. It provides analytical data which companies can use to track [[Return on investment|ROI]] and marketing indicators. There are five main products in the suite: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center |
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== Suite Products == |
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[[Google Analytics]] for premium users has been renamed Google Analytics 360. The service has no change in features, while the user interface has been simplified.<ref>{{Cite web|url=http://www.bizcommunity.com/Article/196/16/148534.html|title=Truly understanding your customers with Google Analytics 360|accessdate =2016-07-29|publisher=Biz Community }}</ref> |
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[[Google Tag Manager]] for premium users has become Tag Manager 360. User interface has similarly been simplified, and users get guaranteed service levels for critical components. |
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Optimize 360 is a testing and personalization DMP. Users can test and experiment more features on their [[website]] and create A/B, multivariate, or redirect tests to alter end-user experiences. |
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Attribution 360 displays combined information from online and offline channels. It integrates with Analytics 360 and [[Double Click]]. |
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Audience Center 360, which is still in beta, helps to gather data based on information about audiences.{{citation needed|date=October 2016}} |
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Google Data Studio 360 is a [[web analytics]] dashboard report service that summarizes analytics data into reports.<ref>{{Cite web|url=http://www.i-programmer.info/news/197-data-mining/9781-google-data-studio-360.html|title=A free version of the reporting & data visualization tool|accessdate =2016-05-31|publisher =I Programmer}}</ref><ref>{{Cite web|url=http://www.zdnet.com/article/google-launches-free-version-of-data-studio-360-to-take-on-microsofts-power-bi/|title=Google Rolls out Free Data Studio 360|accessdate =2016-05-26|publisher =ZDNET}}</ref> Google has released its free version for individuals and small business. |
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== See also == |
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* [[List of web analytics software]] |
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== References == |
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{{reflist}} |
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== External links == |
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* {{official website|https://www.google.com/analytics/360-suite/}} |
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{{Google Inc.|corporate=no|products=yes}} |
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[[Category:Google software|Analytics 360 Suite]] |
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[[Category:Web analytics]] |
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[[Category:Web log analysis software]] |
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{{Google-stub}} |
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Revision as of 22:28, 7 October 2018
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