Herb (company): Difference between revisions
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The company initially began in 2006 as ''The Stoner’s Cookbook'' and was created in New Zealand by founders Lucas Young and Daniel Crothers.<ref name="VentureDeal">{{cite web|url=http://www.venturedeal.com/CompanyProfiles/HERB.aspx|title=Herb Company Profile|publisher=VentureDeal}}</ref> The pair of web-developers created The Stoner’s Cookbook as an online cannabis recipe database. The website was largely populated by user-generated content and by 2009 it had become the most visited cannabis recipe website on the internet.<ref name="Startup Savant">{{cite web|url=https://startupsavant.com/lucas-young-of-herb/|title=An Interview With Lucas Young|publisher=Startup Savant|author=Ryan James}}</ref> |
The company initially began in 2006 as ''The Stoner’s Cookbook'' and was created in New Zealand by founders Lucas Young and Daniel Crothers.<ref name="VentureDeal">{{cite web|url=http://www.venturedeal.com/CompanyProfiles/HERB.aspx|title=Herb Company Profile|publisher=VentureDeal}}</ref> The pair of web-developers created The Stoner’s Cookbook as an online cannabis recipe database. The website was largely populated by user-generated content and by 2009 it had become the most visited cannabis recipe website on the internet.<ref name="Startup Savant">{{cite web|url=https://startupsavant.com/lucas-young-of-herb/|title=An Interview With Lucas Young|publisher=Startup Savant|author=Ryan James}}</ref> |
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In 2014, Matt Gray joined as CEO to help scale the company.<ref name="DCN">{{cite web|url=https://www.directcannabisnetwork.com/herb-media-raises-4-million-seed-round/|title=HERB, Canadian Cannabis Media Tech Startup Raises $4.1 Million Seed Round|publisher=Direct Cannabis Network|author=Adelia Carrillo}}</ref> Matt Gray previously co-founded Bitmaker, a technology skills accelerator, that was eventually sold to General Assembly.<ref name="BetaKit">{{cite web|url=https://betakit.com/torontos-bitmaker-acquired-by-general-assembly/|title=Toronto's Bitmaker Acquired by General Assembly|publisher=BetaKit|author=Douglas Soltys}}</ref><ref name="TechVibes">{{cite web|url=https://techvibes.com/2016/08/10/general-assembly-to-enter-canada|title=General Assembly Plans Expansion, Acquires Bitmaker to Enter Canada|publisher=Techvibes|author=Rob Lewis}}</ref> The Stoner’s Cookbook was then expanded to include cannabis news, a strain database and videos. In 2015, the company released the cookbook “Herb; Mastering The Art Of Cooking With Cannabis”. Written by Laurie Wolf and photographed by Bruce Wolf, the cookbook was over 200-pages long and was created to “elevate the art and science of cooking with cannabis”.<ref name="New Republic">{{cite web|url=https://newrepublic.com/article/125293/mastering-art-stoned-cooking|title=Mastering the Art of Stoned Cooking|publisher=The New Republic|author=Marian Bull}}</ref><ref name="AskMen">{{cite web|url=https://www.askmen.com/fine_living/wine_dine_archive/the-stoner-s-cookbook-herb.html|title='HERB: Mastering The Art Of Cooking With Cannabis' By The Stoner's Cookbook|publisher=AskMen}}</ref> The success of this book, led the company to rebrand to Herb.<ref name=" |
In 2014, Matt Gray joined as CEO to help scale the company.<ref name="DCN">{{cite web|url=https://www.directcannabisnetwork.com/herb-media-raises-4-million-seed-round/|title=HERB, Canadian Cannabis Media Tech Startup Raises $4.1 Million Seed Round|publisher=Direct Cannabis Network|author=Adelia Carrillo}}</ref> Matt Gray previously co-founded Bitmaker, a technology skills accelerator, that was eventually sold to General Assembly.<ref name="BetaKit">{{cite web|url=https://betakit.com/torontos-bitmaker-acquired-by-general-assembly/|title=Toronto's Bitmaker Acquired by General Assembly|publisher=BetaKit|author=Douglas Soltys}}</ref><ref name="TechVibes">{{cite web|url=https://techvibes.com/2016/08/10/general-assembly-to-enter-canada|title=General Assembly Plans Expansion, Acquires Bitmaker to Enter Canada|publisher=Techvibes|author=Rob Lewis}}</ref> The Stoner’s Cookbook was then expanded to include cannabis news, a strain database and videos. In 2015, the company released the cookbook “Herb; Mastering The Art Of Cooking With Cannabis”. Written by Laurie Wolf and photographed by Bruce Wolf, the cookbook was over 200-pages long and was created to “elevate the art and science of cooking with cannabis”.<ref name="New Republic">{{cite web|url=https://newrepublic.com/article/125293/mastering-art-stoned-cooking|title=Mastering the Art of Stoned Cooking|publisher=The New Republic|author=Marian Bull}}</ref><ref name="AskMen">{{cite web|url=https://www.askmen.com/fine_living/wine_dine_archive/the-stoner-s-cookbook-herb.html|title='HERB: Mastering The Art Of Cooking With Cannabis' By The Stoner's Cookbook|publisher=AskMen}}</ref> The success of this book, led the company to rebrand to Herb.<ref name="MarijuanaBreak">{{cite web|url=https://www.marijuanabreak.com/herb-the-complete-bio|title=HERB [The Complete Bio]|publisher=MarijuanaBreak}}</ref> Later in 2015, Matt Gray acquired the company now known as Herb and continued improving the brand. |
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In August 2017, Herb announced $4.1 million seed funding raised from multiple venture capital firms including [[Lerer Hippeau Ventures]], Slow Ventures, Bullpen Capital, [[Joe Montana|Joe Montana's]] Liquid 2 Ventures and [[Shopify]] CEO and COO [[Tobias Lütke|Tobi Lutke]] and [[Harley Finkelstein]].<ref name="TC">{{cite web|url=https://techcrunch.com/2017/08/29/herb-seed-funding/|title=Cannabis website Herb raises $4.1M|publisher=Oath Inc|work=TechCrunch|author=Anthony Ha}}</ref> In January 2018, Herb launched a new design of its site. |
In August 2017, Herb announced $4.1 million seed funding raised from multiple venture capital firms including [[Lerer Hippeau Ventures]], Slow Ventures, Bullpen Capital, [[Joe Montana|Joe Montana's]] Liquid 2 Ventures and [[Shopify]] CEO and COO [[Tobias Lütke|Tobi Lutke]] and [[Harley Finkelstein]].<ref name="TC">{{cite web|url=https://techcrunch.com/2017/08/29/herb-seed-funding/|title=Cannabis website Herb raises $4.1M|publisher=Oath Inc|work=TechCrunch|author=Anthony Ha}}</ref> In January 2018, Herb launched a new design of its site. |
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Revision as of 19:39, 19 October 2018
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| Company type | Private |
|---|---|
| Industry |
|
| Predecessor | The Stoner's Cookbook |
| Founded | 2006 in |
| Headquarters | , |
Key people | Matt Gray (CEO) |
Number of employees | 45 (2018) |
| Website | herb |
Herb is a cannabis media and commerce company, known by their followers as “the voice of cannabis culture”. Herb’s mission is to spread good vibes and build a future where cannabis consumption is as normalized as coffee consumption. It is one of the largest cannabis websites in the world, with over 5.3 million unique visitors per month, 2 billion video views annually, and over 10 million followers on social media.[1][2]
History
The company initially began in 2006 as The Stoner’s Cookbook and was created in New Zealand by founders Lucas Young and Daniel Crothers.[3] The pair of web-developers created The Stoner’s Cookbook as an online cannabis recipe database. The website was largely populated by user-generated content and by 2009 it had become the most visited cannabis recipe website on the internet.[4]
In 2014, Matt Gray joined as CEO to help scale the company.[5] Matt Gray previously co-founded Bitmaker, a technology skills accelerator, that was eventually sold to General Assembly.[6][7] The Stoner’s Cookbook was then expanded to include cannabis news, a strain database and videos. In 2015, the company released the cookbook “Herb; Mastering The Art Of Cooking With Cannabis”. Written by Laurie Wolf and photographed by Bruce Wolf, the cookbook was over 200-pages long and was created to “elevate the art and science of cooking with cannabis”.[8][9] The success of this book, led the company to rebrand to Herb.[10] Later in 2015, Matt Gray acquired the company now known as Herb and continued improving the brand.
In August 2017, Herb announced $4.1 million seed funding raised from multiple venture capital firms including Lerer Hippeau Ventures, Slow Ventures, Bullpen Capital, Joe Montana's Liquid 2 Ventures and Shopify CEO and COO Tobi Lutke and Harley Finkelstein.[11] In January 2018, Herb launched a new design of its site.
In 2017, Herb expanded to New York City and Los Angeles.[12] Toronto was chosen as the location of Herb’s headquarters after it was announced that Canada would be legalizing cannabis on October 17th 2018.[13] Herb currently has over 40 employees.
Reception
Harley Finkelstein, the COO of Shopify, told The Globe and Mail that Herb reminded him of "the story when Rolling Stone Magazine came onto the scene."[14] Eric Hippeau, the former CEO of Huffington Post told Leafly that Herb is "the go-to place for consumers, brands, and anyone who’s looking for information about the industry."[15]
References
- ^ "Herb.co Traffic Statistics". Alexa.
- ^ "Herb.co on Facebook". Facebook.
- ^ "Herb Company Profile". VentureDeal.
- ^ Ryan James. "An Interview With Lucas Young". Startup Savant.
- ^ Adelia Carrillo. "HERB, Canadian Cannabis Media Tech Startup Raises $4.1 Million Seed Round". Direct Cannabis Network.
- ^ Douglas Soltys. "Toronto's Bitmaker Acquired by General Assembly". BetaKit.
- ^ Rob Lewis. "General Assembly Plans Expansion, Acquires Bitmaker to Enter Canada". Techvibes.
- ^ Marian Bull. "Mastering the Art of Stoned Cooking". The New Republic.
- ^ "'HERB: Mastering The Art Of Cooking With Cannabis' By The Stoner's Cookbook". AskMen.
- ^ "HERB [The Complete Bio]". MarijuanaBreak.
- ^ Anthony Ha. "Cannabis website Herb raises $4.1M". TechCrunch. Oath Inc.
- ^ Jeremy Berke. "Cannabis media company HERB raises millions to expand to NYC and LA". Business Insider.
- ^ Kyle Porter. "Herb CEO and Founder Matt Gray joins Toronto's CP24 to discuss Cannabis Legalization in Canada". CMW Media.
- ^ Mark Rendell. "With legalization coming, Toronto startup aims to blaze a trail in cannabis". The Globe and Mail Inc.
- ^ Gage Peake. "NFL Hall of Famer Joe Montana Invests in Cannabis Media Outlet". Leafly.
External links
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