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A Service Design Sprint is a time-constrained, service design project that uses design thinking and service design tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro^[1]^[2](Elsevier 2014. The MVS ^[3] - Minimum Valuable Service - model ^[4] to Service Design Sprint described in the book combine Agile based approaches with design tools ^[5]to help product development teams understand, co-design and prototype complex service scenarios with low resources and within the timespan of a week. Since then, the Service Design Sprint approach has become popular with many different approaches surfacing and being used by startup incubators, institutions like the MIT and large service-driven corporations ^[6].

Structure

The Minimum Valuable Service model ^[7] is divided into four phases each containing a set of Design Sprint tools.

Projection: Tools to uncover untapped barriers, needs, and desires, understand mental models, and get a sense of the user “learn, use and remember” journey.
Perspectives: Tools to co-design with users, generating valuable service propositions.
Playground: Tools to identify ideas that fit the next product cycle and explore them in further detail through storyboarding.
Polish Off: Tools to design and prepare prototypes that can be tested with people.

Deliverables

The primary outcomes you can expect from a Service Design Sprint:

New implementable service propositions.
Finding and fixing bottlenecks and service flaws.
Greater understanding of customers needs and wants.
Tested Prototypes
Confirmation or rejection of the hypothesis.

References

^ "The Service Startup: Design Thinking Gets Lean (Elsevier, 2014)". Retrieved 2014-04-10.
^ "Implementing Service Design Thinking for Startups". Retrieved 2014-04-10.
^ "Humanizing organizations - The pathway to growth" (PDF). Retrieved 2014-04-10.
^ "Service design sprints deliver speedy solutions". Retrieved 2014-04-10.
^ "I'm Confused: Lean Startup or Design Sprint?". Retrieved 2017-09-10.
^ "Service Design Sprints: Merging customer experience with agile". Retrieved 2017-09-10.
^ "An Introduction to Industrial Service Design". Retrieved 2017-09-10.

[1] "The Service Startup: Design Thinking Gets Lean (Elsevier, 2014)". Retrieved 2014-04-10.

[2] "Implementing Service Design Thinking for Startups". Retrieved 2014-04-10.

[3] "Humanizing organizations - The pathway to growth" (PDF). Retrieved 2014-04-10.

[4] "Service design sprints deliver speedy solutions". Retrieved 2014-04-10.

[5] "I'm Confused: Lean Startup or Design Sprint?". Retrieved 2017-09-10.

[6] "Service Design Sprints: Merging customer experience with agile". Retrieved 2017-09-10.

[7] "An Introduction to Industrial Service Design". Retrieved 2017-09-10.

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	A '''Service Design Sprint''' is a time-constrained, [[service design]] project that uses [[design thinking]] and [[service design]] tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro<ref>{{Cite web\|url=https://www.amazon.com/Service-Startup-Design-Thinking-practical-ebook/dp/B00JS9VZ08/ref=sr_1_1?ie=UTF8&qid=1540181906&sr=8-1&keywords=the+service+startup\|title=The Service Startup: Design Thinking Gets Lean (Elsevier, 2014)\|website=\|language=en-US\|access-date=2014-04-10}}</ref><ref>{{Cite web\|url=https://www.core77.com/posts/26931/Tennyson-Pinheiro-on-Implementing-Service-Design-Thinking-for-Startups-New-Book-Available-Now\|title=Implementing Service Design Thinking for Startups\|website=\|language=en-US\|access-date=2014-04-10}}</ref>(Elsevier 2014. The MVS ~~- Minimum Valuable Service - model~~ <ref>{{Cite web\|url=http://www.servdes.org/wp/wp-content/uploads/2018/08/106.pdf\|title=Humanizing organizations - The pathway to growth\|website=\|language=en-US\|access-date=2014-04-10}}</ref><ref>{{Cite web\|url=https://www.reminetwork.com/articles/service-design-sprints-deliver-speedy-improvements//\|title=Service design sprints deliver speedy solutions\|website=\|language=en-US\|access-date=2014-04-10}}</ref> to Service Design Sprint described in the book combine [[Agile software development\|Agile]] based approaches with design tools <ref>{{Cite web\|url=https://www.core77.com/posts/80248/Im-confused-Design-Sprint-or-Lean-Startup/\|title=I'm Confused: Lean Startup or Design Sprint?\|website=\|language=en-US\|access-date=2017-09-10}}</ref>to help product development teams understand, co-design and prototype complex service scenarios with low resources and within the timespan of a week. Since then, the Service Design Sprint approach has become popular with many different approaches surfacing and being used by startup incubators, institutions like the [[MIT]] and large service-driven corporations <ref>{{Cite web\|url=https://www.liveworkstudio.com/monthly-magazines/service-design-sprints-merging-customer-experience-with-agile/\|title=Service Design Sprints: Merging customer experience with agile\|website=\|language=en-US\|access-date=2017-09-10}}</ref>.		A '''Service Design Sprint''' is a time-constrained, [[service design]] project that uses [[design thinking]] and [[service design]] tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro<ref>{{Cite web\|url=https://www.amazon.com/Service-Startup-Design-Thinking-practical-ebook/dp/B00JS9VZ08/ref=sr_1_1?ie=UTF8&qid=1540181906&sr=8-1&keywords=the+service+startup\|title=The Service Startup: Design Thinking Gets Lean (Elsevier, 2014)\|website=\|language=en-US\|access-date=2014-04-10}}</ref><ref>{{Cite web\|url=https://www.core77.com/posts/26931/Tennyson-Pinheiro-on-Implementing-Service-Design-Thinking-for-Startups-New-Book-Available-Now\|title=Implementing Service Design Thinking for Startups\|website=\|language=en-US\|access-date=2014-04-10}}</ref>(Elsevier 2014. The MVS <ref>{{Cite web\|url=http://www.servdes.org/wp/wp-content/uploads/2018/08/106.pdf\|title=Humanizing organizations - The pathway to growth\|website=\|language=en-US\|access-date=2014-04-10}}</ref> - Minimum Valuable Service - model <ref>{{Cite web\|url=https://www.reminetwork.com/articles/service-design-sprints-deliver-speedy-improvements//\|title=Service design sprints deliver speedy solutions\|website=\|language=en-US\|access-date=2014-04-10}}</ref> to Service Design Sprint described in the book combine [[Agile software development\|Agile]] based approaches with design tools <ref>{{Cite web\|url=https://www.core77.com/posts/80248/Im-confused-Design-Sprint-or-Lean-Startup/\|title=I'm Confused: Lean Startup or Design Sprint?\|website=\|language=en-US\|access-date=2017-09-10}}</ref>to help product development teams understand, co-design and prototype complex service scenarios with low resources and within the timespan of a week. Since then, the Service Design Sprint approach has become popular with many different approaches surfacing and being used by startup incubators, institutions like the [[MIT]] and large service-driven corporations <ref>{{Cite web\|url=https://www.liveworkstudio.com/monthly-magazines/service-design-sprints-merging-customer-experience-with-agile/\|title=Service Design Sprints: Merging customer experience with agile\|website=\|language=en-US\|access-date=2017-09-10}}</ref>.

	== Structure ==		== Structure ==