Distributed presence: Difference between revisions

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Distributed Presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.

References

Marketing
Management
Key concepts Distribution Pricing Retail Service Activation Brand licensing Brand management Co-creation Communications Consumer behaviour Consumer culture Dominance Effectiveness Ethics Promotion Segmentation Strategy Account-based marketing Digital marketing Product marketing Social marketing Influencer marketing Attribution Annoyance factor Horizontal integration Vertical integration
Promotional content Advertising Ambush marketing Branding Corporate anniversary Direct marketing Franchising Label Loyalty marketing Mobile marketing On-hold messaging Personal selling Premiums Prizes Product placement Propaganda Publicity Sales promotion Sex in advertising Underwriting spot
Promotional media Behavioral targeting Brand ambassador Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Product demonstration Promotional merchandise Promotional representative Visual merchandising Web banner Word-of-mouth
Research Market research Marketing research Mystery shopping Consumer research
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-Distributed Presence is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers.  Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsite]]s, paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]],<ref>{{cite web|last=Adam|first=Julia|title= Social Media Branding Techniques|url=https://socialmedianinjas.com|accessdate=21 March 2015}}</ref> social influence programs, [[web content syndication]] and distribution, [[GUI widget|widgets]], [[gadgets]], [[word-of-mouth]] and [[viral marketing]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.
+Distributed Presence is a [[digital marketing]] term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers.  Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and [[microsite]]s, paid media, [[search engine optimization]] and [[search engine marketing]], [[blogging]], [[social media]], social influence programs, [[web content syndication]] and distribution, [[GUI widget|widgets]], [[gadgets]], [[word-of-mouth]] and [[viral marketing]] programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.
-The term was originally used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet.  As it relates to digital marketing, the term itself was first used by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence [http://www.keithrhodes.com]. The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term.
 ==See also==