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Chokito

A Chokito is a chocolate covered chocolate bar containing caramel fudge with crisped rice,^[1] manufactured by Nestlé in Australia,^[2] Switzerland,^[3] and Brazil.^[4] The current slogan for Chokito in Australia is "big feed, big taste",^[5] while in the 1970s the tag line was "Chokito gets you going".

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.^[6] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertisting campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24-35, had 380,000 views in two weeks, on sites YouTube & Break.com.^[7] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s due to its association with pro-apartheid demonstrators.

References

^ Kath (17 April 2007). "Nestlé Chokito review". Chocablog. Retrieved 4 June 2011.
^ "Chokito nutritional info". Nestlé Australia. Retrieved 4 June 2011.
^ "Nestlé Chokito" (in French). Nestlé Suisse. Retrieved 4 June 2011.
^ "Chocolate Chokito" (in Portuguese). Nestlé Brazil. Retrieved 4 June 2011.
^ "Archived copy". Archived from the original on 2011-03-12. Retrieved 2009-02-07. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
^ "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
^ "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.

Nestlé

Divisions

Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition
Divested	BlueTriton Brands (Nestlé Waters North America)

Subsidiaries

Joint ventures

Other assets

Brands

Appliances	BabyNes Dolce Gusto Nespresso Special.T SICAL
Baby nutrition	BabyNes Bear Brand Cerelac Gerber Nido
Baking	Libby's Toll House cookies
Bottled water	Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel
Cereals	Cheerios¹ Chocapic Cinnamon Toast Crunch Cookie Crisp¹ Corn Flakes Fitness Golden Grahams¹ Golden Nuggets Lion Cereal Lucky Charms¹ Milo Cereal Nesquik (cereal)^6,7 Trix¹ Shreddies⁷ Shredded Wheat⁷
Chocolate and desserts	Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch¹² Drifter Fox's Garoto Goobers Kit Kat³ Kit Kats in Japan Kohler Life Savers¹⁴ Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁴ Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo
Coffee and beverages	Abuelita Alpine⁸ Acticor BabyNes Blue Bottle Coffee Boost Carnation^8,9 Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine⁴ Ricoré Seattle's Best Coffee Starbucks ¹³ Supligen Sweet Leaf Zoégas
Dairy products	Alpine⁸ Bear Brand^10,11 Carnation^8,9 Coffee-Mate La Lechera Nesquik
Ice cream	D'Onofrio Drumstick¹⁵ Eskimo Pie¹⁵ Fab Frosty Paws¹⁵ Häagen-Dazs^2,15 Hjem-IS Ice Screamers Kit Kat¹⁵ Maxibon Mövenpick Parlour Savory Smarties
Prepared and packaged food and snacks	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods
Purina PetCare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot
Uncle Tobys	Cheerios¹ PLUS Weeties
Former brands and subsidiaries	Alcon Alfasigma Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's¹⁵ Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills

People

¹ Currently manufactured by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. ³ U.S. production rights owned by The Hershey Company. ⁴ U.S. rights and production owned by the Smarties Candy Company with a different product. ⁵ U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁶ Produced by Cereal Partners, branded as Nestlé. ⁷ Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by Post Foods elsewhere. ⁸ Philippine production rights owned by Alaska Milk Corporation. ⁹ Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² U.S. production rights owned by the Ferrara Candy Company. ¹³ NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. ¹⁴ Brand owned by Mars, sold by Nestlé in Canada. ¹⁵ Produced by Froneri in the U.S. since 2020.

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@@ Line 4: / Line 4: @@
 ==Advertising==
-Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.<ref name="GoneChocco">{{cite web |url=http://gonechocco.com/?p=1454 |title=Nestlé Chokito – NEW Creamier Chocolate |date=17 May 2010 |work=Gone Chocco |accessdate=4 June 2011 }}</ref> This included moving away from [[compound chocolate]] that was in the original formula.  Also in 2010 was a new advertisting campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no."  The campaign, targeted at men 24-35, had 380,000 views in two weeks, on sites [[YouTube]] & Break.com.<ref name="Campaign">{{cite web |url=http://www.campaignbrief.com/2010/05/jwt-sydney-scores-over-360-000.html |title=JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks |date=12 May 2010 |work=Campaign Brief |accessdate=4 June 2011 }}</ref> The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.
+Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.<ref name="GoneChocco">{{cite web |url=http://gonechocco.com/?p=1454 |title=Nestlé Chokito – NEW Creamier Chocolate |date=17 May 2010 |work=Gone Chocco |accessdate=4 June 2011 }}</ref> This included moving away from [[compound chocolate]] that was in the original formula.  Also in 2010 was a new advertisting campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no."  The campaign, targeted at men 24-35, had 380,000 views in two weeks, on sites [[YouTube]] & Break.com.<ref name="Campaign">{{cite web |url=http://www.campaignbrief.com/2010/05/jwt-sydney-scores-over-360-000.html |title=JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks |date=12 May 2010 |work=Campaign Brief |accessdate=4 June 2011 }}</ref> The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s due to its association with pro-apartheid demonstrators.
 ==See also==